Filed under: Cult of Mac, Apple
New Get a Mac ads: Pep Rally / Group
In Group, PC is in a support group with fellow PCs. "You've just taken the biggest step, and that's accepting that our operating system just isn't working like it should," are some words uttered by the PCs. The comedy comes at the end of this one as a PC stands up and says "I am pleased to say that I've been error free for over a week" in a constant loop.
You can view these new ads on Apple's Get a Mac website. Apple has also redesigned their Get a Mac site for viewing these Mac commercials, you can now view them by year going all the way back to 2006.
Thanks to everyone who sent this in!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
julian said 10:57PM on 5-12-2008
2006!!!
apple definitely needs knew mac commercials
these ones are getting old
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Dave said 11:24PM on 5-12-2008
These are good additions, but I think the fact that Apple has started cataloguing them by year is an indication that a new marketing strategy is needed.
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Jason Martin said 11:29PM on 5-12-2008
Granted, I love Macs, and pretty much all of Apple's product lines, as much as anyone, and I have really enjoyed these ads, but I wish they would get back to celebrating the benefits of Macs, rather than simply highlighting the flaws of Vista.
Vista has problems; we get it. Why not focus more on the ways that Mac is superior, rather than simply reporting great Mac sales and Vista problems, which tell you nothing about Mac as an OS?
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robogobo said 7:15AM on 5-13-2008
agreed. everybody gets it. enough.
DistortedLoop said 1:10PM on 5-13-2008
Did you actually watch the pep rally one? It didn't put down the PC/Vista except the humorous "PC's #2" chant at the end.
This ad specifically had PC pointing out that Mac had that super stable operating system and built in iSight camera, etc, etc. Seems to be just what you're asking for.
That said, I also think the ads are getting long in the tooth, but nearly as stale as the iPod dancing silhouette ad campaign are.
Ron Sell said 11:46PM on 5-12-2008
as long as these ads work, they should keep using them. They are great.
Visa, MasterCard ads (priceless) hasnt changed in 10 years.
Geico's gekko and Caveman ads are long time running as well.
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slhtonz said 11:51PM on 5-12-2008
you know, i love these types of ads, as they're good for a laugh or two... but could someone please tell me why, after they spend the entire pep rally one talking about laptops on college campuses, they show an iMac at the end? why not, oh i dunno... a collection of macbooks/mbp's?
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JohnPQ said 11:53PM on 5-12-2008
Who cares about Vista? I just wish Apple would focus on bringing more headless Macs to market. The current systems are losers for those of us that hate glossy displays. :-(
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ericdano said 12:32AM on 5-13-2008
Great Ad. I saw it on House tonight. I laughed.
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Seth A said 12:40AM on 5-13-2008
The ads have become funnier and funnier over the apparently 3 years now. (Wow) Its been three years but the ads don't seem to be getting old. I hope they keep up this strategy, however, as somebody else mentioned, they need to go back to focusing on macs pluses like the earlier ads did.
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Seth A said 12:42AM on 5-13-2008
Also, a "Mobile" version of that ad would be nice. Like both Mac and PC in a golf cart representing the iPhone and a Windows Mobile device. That would be a nice tie in for the iPhone in relation to the Mac. The iPhone is in essence a ultra portable Mac.
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halapeno said 1:15AM on 5-13-2008
Both of these ads made me laugh but for heaven's sake do you think the can get Justin Long to wash his hair?
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x999x said 2:22AM on 5-13-2008
I love the passive aggression in this ad! They're right, PCs are #2, aka shite.
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Simon Arch said 11:22AM on 5-13-2008
I wondered if anyone else got the association. Heh.
basscadet said 3:18AM on 5-13-2008
These ads aren't "get a mac", they are "don't get a pc"... What if MS came up with an ok OS (stretching imagination to its limits, I know), what would Apple show? How about all those hacking OSX so they can run it on generic PC boxes, what if all component manufacturers supplied OSX drivers and ppl could grab a hacked OSX torrent from the net and installed it in their winbox almost as well as on Apple hardware. Those ads seem too lame and noncreative. As if they came from that same PC guy they mock. Slowly getting one or two percentage points in total platform sales is no indication that they "work". Move on Apple.
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KeynoteKen said 6:39AM on 5-13-2008
All of the posts prior to this one proves that the Ads work, ie. people are talking/posting about them.
When Apple releases a new ad and there's NO buzz, that's when it's time to change the campaign.
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robogobo said 7:17AM on 5-13-2008
Really? maybe they should have ads where they burn people alive. That would get a buzz for sure.
Quinn said 4:29PM on 5-15-2008
Ah 2 long years of Get A Mac ads. So many memories. I got my first mac in 2006. A MacBook.
Why am I reminiscing? I really don't know.
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KeynoteKen said 7:37AM on 5-13-2008
You are, of course, ABSOLUTELY CORRECT! :) As long as the ad makes you remember the product, it's a good ad. I've seen some very elaborate ads where I remember the activity in the ad, but NOT the product. THOSE are bad ads.
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Mirq said 7:39AM on 5-13-2008
Also getting sick of these ads. Their way to cocky and a bit like laughing at a crippled and then shouting in his ear "I'm fit, *****!"
Why not instead make short version of these pro storys: http://www.apple.com/pro/
Much beter and mac focused.
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