Big changes coming to .Mac?

Rumors are flying about major changes coming to Apple's .Mac online service. Perhaps most interesting is this post from Dmitry Chestnykh, the CEO at Coding Robots. He went through the iCal Localizable.strings file in the recently released 10.5.3 update and found a number of changes. In particular, he found a lot of evidence that the .Mac brand name is going to be replaced. Apple is apparently using a placeholder %@ which will be dynamically replaced by the new name, whatever that is, when it's released.

A while back we posted on another rumor that .Mac syncing was coming with iPhone 2.0 to bring the enterprise features to those of us without Outlook server access. My guess now is that Apple is going to announce a radical overhaul of the service (including iPhone syncing), together with a new name at WWDC. As far as I'm concerned it can't happen soon enough.
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