Filed under: iPod Family, Apple, iPhone
Analysts: Macs will continue to take market share from PCs
Are you sitting down for this one? Good. Here goes: Apple is going to keep taking market share from "traditional PCs." I know, it's a real shocker. But so says Zacks Investment Research (which is not, apparently, run by a dude named Zack as you'd think). They say that consumers are enjoying Apple's innovations, and that a strong product line lead by the iPod, iPhone, and the MacBook Air will continue to increase Apple's business and give them a bigger piece of the personal computing pie. Who knew?But Zacks isn't jumping into anything -- they still say that the iPod line will slow down over the next few years, so they're going "hold" with AAPL. Still, it's a good thing they told us about that marketshare thing. Without analysts like these, we'd have no idea what we're buying lately.
[via MacBytes]
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Reader Comments (Page 1 of 1)
RobJW said 8:51AM on 6-27-2008
Analysts: Sky still up
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David G. said 6:07PM on 6-27-2008
And it's blue, too.
Ryan said 8:58AM on 6-27-2008
So its not run by http://upload.wikimedia.org/wikipedia/en/a/a6/ZackMorris.jpg
?
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JoeT said 9:33AM on 6-27-2008
"They say that consumers are enjoying Apple's innovations, and that a strong product line lead by the iPod, iPhone, and the MacBook Air will continue to increase Apple's business and give them a bigger piece of the personal computing pie."
The iPod and iPhone have little to do with your decision to buy a PC or a Mac, so I think this statement is misleading at best. Further, the Macbook Air is not a smash hit, I've even heard of people returning them once the novelty wore off and they realized that it was too compromised to do real work on.
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g_erhart said 10:27AM on 6-27-2008
I would disagree ... I think the recent increase in sales for Apple Macs is directly reflective of the increased marketing that the iPhone received. (Both formal marketing & viral) The fact that iPhone runs Mac OS X is not lost on at least some of the iPhone buyers. Personally, I ended up with a Mac (Mini) to join the iPhone Dev program and now I am considering dumping my Dell corporate laptop for a MBP. I get the ability to run WinXP in VMWare fusion for the needed corporate stuff and a "Unix" desktop experience that beats the pants off of all of the Linux stuff I have tried.
The real question for Apple is can they really capitalize on the momentum they have picked up. If they really want to bang out some market share, they need to drop their prices somewhat to get the volume up. As long as Apple stays a hardware play, they will need to be a premium offer, but with their limited low end product line, they miss the huge low end market. The MacBook and Mac Mini are still too expensive for the hardware features you get.
Mike Mann said 10:29AM on 6-27-2008
The other Apple devices most definitely influence other purchases. I bought an iPod Nano last fall because of the Nike+ feature. I started getting more familiar with iTunes and decided to take the plunge and get an iPhone in January. After seeing the interface and the coming software support and just placed an order for my first iMac. And that's not even easy for me to admit. I've been a dedicated "PC guy" since 8086 processors. When I used to work at Babbage's software I used to chuckle at the Mac users that would come in to look for software. We had over 40 shelves of PC software and about 2 for the Mac. But now I'm a prime example of how one Apple purchase can snowball into being an Apple Fanboy.
LuminousNerd said 3:30PM on 6-27-2008
JoeT you don't know what you're talking about, the iPod/iPhone have EVERYTHING to do with most people's decision to buy a Mac lately.
LuminousNerd said 3:29PM on 6-27-2008
Why all the sarcasm?! They are a INVESTMENT FIRM! They're going to make a guess one way or another! That's their job! They made the right one, you don't bash them for that!
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RobJW said 8:18PM on 6-27-2008
It's just that their 'analysis' is redundant. This has been a trend for some while now, so it only becomes important when it slows (significantly) or reverses.