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Saying "goodbye" to .Mac

Tonight, we will all say "goodbye" to .Mac, a service that has been a small part of Apple for almost 8 years. iTools, .Mac's predecessor, was launched on January 5, 2000 at the Macworld Expo in San Francisco and was a free service that included a HomePage, iCards and the much coveted @mac.com e-mail address that is commonplace today (as well as the forgotten 'KidSafe,' which was a database of kid friendly websites Apple compiled so you could make sure your children weren't up to no good on your Mac). As more users came to the service and the cost of bandwidth went up, Apple began charging for the service and called it .Mac.

The name ".Mac" was born at the Macworld Expo in New York on July 17, 2002 and provided several new services including: a beefed up iDisk (with a dizzying 100 megs of space), Backup, and a free copy of Virex. On September 17, 2002, Apple announced that it would discontinue the free iTools service in favor for .Mac.

That brings us to, well, tonight. Apple is scheduled to take down .Mac and replace it with a newer, rebranded service named "MobileMe." While some scoff at the name, TUAW can't help but see the other side of the picture: look how far iTools has evolved over the past 8 years. So, join us in saying, "So long old friend, we hardly knew ye."

Do you have a favorite story to tell about iTools or .Mac? Be sure to mention it in the comments below! Apple is scheduled to take down the .Mac service between 6 p.m. and 12 a.m. pacific time.

Tonight, we will all say "goodbye" to .Mac, a service that has been a small part of Apple for almost 8 years. iTools, .Mac's predecessor,...
 

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Michael

I do have to say that I like the new MobileMe service for the most part, although I'm not too crazy about them de-emphasizing the web hosting aspect of .Mac and I definitely don't like the name.

I wouldn't consider signing up if I didn't already have my "@mac.com" e-mail address from a free trial I had in the past. Apple should at least give new subscribers a choice between "@mac.com" and "@me.com", but judging by the new sign-up page, it doesn't look like they are planning on it. If it's out of concern that non-Mac users will be using the e-mail address (don't see why that would be a problem anyway), they could at least let you do it if you signed up using a Mac or if you can prove you owned a Mac somehow.

All I can say is, good upgrade, poor branding....and that's something that's not like Apple.

July 11 2008 at 1:55 AM Report abuse rate up rate down Reply
Ray

.Mac was a great domain for email but crap service, always failing and slllloooowwww.

@me.com, an email at that domain, just the thought of it makes me gag.

There has to be a better alternative. The marketing guy who thought of this should be flogged.

July 10 2008 at 10:48 PM Report abuse rate up rate down Reply
Ben

Well at least it lives on in a new name! I'm excited about MobileMe in a way I never was about .Mac

July 10 2008 at 10:15 PM Report abuse rate up rate down Reply
Jack

There are files on my iDisk that have been there since iTools launched in 2000 (at least I think so - was iDisk available from the beginning?). Given the number of computers, hard drives, web hosts and so on that I've gone through in those years is sort of amazing.

July 10 2008 at 9:05 PM Report abuse rate up rate down Reply
Chris

Me in the name scares me. reminds me of WindowsME. also i realized i used 'me' a lot in this comment.

July 10 2008 at 4:24 PM Report abuse rate up rate down Reply
eric f

People seem to scoff at most of the new Apple product names. remember all the silly commotion about "Macbook and Macbook Pro". who cares?

July 10 2008 at 9:13 AM Report abuse rate up rate down Reply
Frogmella

Can't believe no-one's criticised the daft .Mac name. I mean, if they'd bought the .mac top-level domain (which they can now do), it would make sense. But the email addresses end in mac.com so it always seemed wrong to me, and a knee-jerk reaction to M$ who were then talking non-stop about .Net.

July 10 2008 at 4:10 AM Report abuse rate up rate down Reply
davejay

My favorite .Mac moment was when it erased all my contacts after a bad sync. That was awesome.

July 10 2008 at 12:32 AM Report abuse rate up rate down Reply
Seth Amott

Can't wait, but then again, I sure will miss .Mac, but not as much as I missed iTools, I kicked and screamed about the $99 price tag for quite awhile. After mowing a few yards to pay for it I was alright though. I think I was 13 at the time.

July 09 2008 at 9:45 PM Report abuse rate up rate down Reply
Paul Lloyd Johnson

I've been a Windows user for a long time, looking over in envy at my friends on Macs. Vista was the final nail for me and I got a shiny new iMac in January. I wanted to surround myself in Apple, and went with iWorks over Office and also signed up for .Mac. To me, .Mac is part of the Apple experience and there was no question about signing up for it, it was essential.

My website is held on my .Mac account, my main email is my @mac.com address and will be for the foreseeable future, I have been sending iCards and keeping my system preferences and contacts backed up automatically with .Mac.

I'm glad that .Mac is evolving. I, like most people, am a bit unsure about the name, but all in all I think that we are getting more value for money. I will definitely miss the iCards however. So long live .Mac! albeit as MobileMe.

July 09 2008 at 9:24 PM Report abuse rate up rate down Reply
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