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Mystery Apple box

by Steven Sande Jul 14th 2008 at 6:30PM


TUAW reader Gabriel Moore runs an Apple Certified Sales and Service store called Computer Evolution in Davenport, IA. He sent us a short note and link to a MobileMe Web Gallery with several pictures of a strange, Apple-labeled wooden box (picture above).

Gabriel writes "One of our customers noticed that we have a small collection of Old Macs in my service department and thought That he would give me something to add to the collection... Problem is I have no idea what it is or why it has the Apple name. Is this an after market fan boy box or a real product from Apple Computer? Any help from the readers or you would be awesome."

It looks like the 1980's Apple logotype, but I don't remember seeing a box like this anywhere. It's small enough that it could only contain something like an Apple IIc. Do any of you wonderful TUAW readers know what this box was used for? Let us know by leaving a comment below.

Thanks to Gabriel for today's stumper!

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TUAW reader Gabriel Moore runs an Apple Certified Sales and Service store called Computer Evolution in Davenport, IA. He sent us a short...
 

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39 Comments

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Rushtic

Apple shipped this to resellers in the 80's with a bunch of Apples in the box. It was used just as a promo. We had it on display with the box open with the Apples in it.

July 16 2008 at 10:24 AM Report abuse rate up rate down Reply
Max

same log as on this post it pad

http://www.flickr.com/photos/tvvork/373825489/in/set-72157594507405239/

enjoy

July 15 2008 at 2:07 PM Report abuse rate up rate down Reply
Fox

It's just a promotion box that Apple sent back in the early 90's. If I remember right (we were a Apple authorize reseller) it did house wine which had the apple logo on that as well.

July 15 2008 at 9:01 AM Report abuse rate up rate down Reply
splinter

its not the new apple logo its the old one. Its just not in color its in solid black.

July 15 2008 at 4:32 AM Report abuse rate up rate down Reply
Greg Danger

It was used to carry Soylent Green. Wait a minute....Soylent Green is people!

July 14 2008 at 11:26 PM Report abuse rate up rate down Reply
Charles

Yeah, I'll concur with the wine box idea. I used to work at an Apple dealership during the times these graphics were in use, and I recall that Apple used to ship a lot of dealer gifts in custom boxes like that. I think my favorite Apple gift is a walnut box for 3.5in floppies, it has "Macintosh Plus" embossed on it in gold leaf.

July 14 2008 at 8:52 PM Report abuse rate up rate down Reply
Kevin Daniels

Steven Jobs wanted to ship the first Apple in teak wooden boxes, however that seemed a little to costly.

The logo on the box is wrong. The logo should have Newton sitting under a tree.

July 14 2008 at 8:44 PM Report abuse rate up rate down Reply
quandmeme

That was hilarious. I have not yet adopted the slashdot ethic of never reading the freakin article (RTFA) before posting on blogs, but so many others have.

This is the first me.com site I've been to. I am impressed with the speed and lack of flash. Very smooth.

July 14 2008 at 8:29 PM Report abuse rate up rate down Reply
Alan

It's the first iPhone

July 14 2008 at 8:25 PM Report abuse rate up rate down Reply
Brian Deuel

That's a promotional wine box from the 80s. It was given as a gift to resellers.

July 14 2008 at 8:06 PM Report abuse rate up rate down Reply
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