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New get a Mac ad: Off the Air

Tonight, Apple released a new "Get a Mac" ad. "Off the Air" shows PC, Mac, and a Mac Genius. Mac tries to win people over on the fact that the Geniuses will transfer your files from your old PC to your new Mac.

A mad PC then announces that his "frustrated" customers don't need to hear about that and that "fear of switching is the foundation of customer loyalty for PCs." PC proceeds to shut off the commercial by pulling a curtain down.

This commercial isn't as funny, in my opinion, as the last set that came out earlier this week. You can watch all of the Get a Mac ads by visiting the Get a Mac website.

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Tonight, Apple released a new "Get a Mac" ad. "Off the Air" shows PC, Mac, and a Mac Genius. Mac tries to win people over on the fact that...
 

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Eymard

Mac not run office? are you try a mac? For games exist PS3, Xbox, wii, you have a mind so close. And macs not are expensive, i'm not a artist i'm a real people who search the best way on the world.

August 24 2008 at 3:37 PM Report abuse rate up rate down Reply
Western

It's already been said, but it's worth repeating...

Sometimes the truth ain't funny. FUD- 'nough said.

August 21 2008 at 5:35 PM Report abuse rate up rate down Reply
dlem28

I have an iPhone and bought a Mac earlier this year and it seems the Apple brand has been in the news for more problems and misses than MS. Go figure. As a new user I don't notice the difference in 'reliability' between the two brands.

August 21 2008 at 11:42 AM Report abuse rate up rate down Reply
Chris B.

I think this ad is slightly more funny than the pizza box ad--and this one shows a benefit.

Enough with you gamers! If you are a gamer, get a PC and shut up already about PC being a better game platform!

The majority of users, in my opinion, are average people who will never upgrade their keyboard, much less their video card or hard drive or load Linux.

I used to be of the opinion that 'average' user should get a PC, because it is cheaper, and they will use it for internet and e-mail (and maybe Quicken) and most average programs are for the PC. But the frustration my mom recently had with my dad's PC (anti-virus popping up to scan the HD every so often with cryptic messages, interrupting her, etc.) made her demand a MacBook.

I helped them set up her MacBook and they seem to like it. I do wish Apple really thought a *little* more about new user, cause some features in 10.5 (e.g. stacks) might cause some confusion.

August 21 2008 at 11:34 AM Report abuse rate up rate down Reply
eatmoreramen

LIES!!!!

Specialists do all the transfers! We're the ones in charge of standard care!

Other than that, cute genius

August 21 2008 at 10:36 AM Report abuse rate up rate down Reply
Johnny

Put me down as one of those people who are getting sick of these ads. They are funny, etc., but getting old to me. Maybe if they would mix in some other types of Mac ads with these it wouldn't be so much.

August 21 2008 at 10:10 AM Report abuse rate up rate down Reply
Sir. Poopy Pants

Microsoft needs a counter ad campaign for sure. Some of these commercials are funny(Crashytime Chamomile. Golden.), but what is kinda interesting is the how PC is the bigger star here, and not because "his" OS is portrayed as inferior but because in most cases he's funnier. Comes off as PC having the higher self-esteem as he is essential picking on himself.

The Mac platform has plenty of weaknesses for MS to exploit. Mediocre GPUs, lack of DirectX, on a hardware-to-hardware comparison they carry a price premium, weak areas in Finder, etc...

August 21 2008 at 9:41 AM Report abuse rate up rate down Reply
1 reply to Sir. Poopy Pants's comment
itguy07

"on a hardware-to-hardware comparison they carry a price premium"

That has been debunked ad nauseum. Just google. The pricve premium is not there any more.

August 21 2008 at 12:42 PM Report abuse rate up rate down Reply
Galley

The Mac Geniuses keep getting cuter.

August 21 2008 at 9:26 AM Report abuse rate up rate down Reply
1 reply to Galley's comment
Johnny

They are getting cuter, yet nothing about her strikes me as being someone I would trust with my computer. She comes off as a bit teenie to me.

In fact, I have to go off on a tangent a little here; I don't think Apple geniuses are that great. I wish I could talk to someone who actually knows more than I do. I have to call tech support and first go through the 'moron' call before getting upper level support. There is usually one genius at the store who really knows their stuff, but most of them aren't much better than Best Buy employees except that they like Macs and won't try to talk you into something else.

August 21 2008 at 10:17 AM Report abuse rate up rate down Reply
Carlos

Maybe this add isn't that funny but it's certainly true.
I used pc's for years and years because of the fear of switching.

August 21 2008 at 8:57 AM Report abuse rate up rate down Reply
Marc J

they should do an ad where "mac" tries to upgrade his existing edge iPhone to a white one and mac says "sorry Mac you can't have one, but thanks for paying £269 for the old one and over £500 in rental up till now" before shoving him in the face and serving a PC with one as he is a "new" customer.

August 21 2008 at 4:07 AM Report abuse rate up rate down Reply
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