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Forrester: Apple nearly quadruples enterprise share

Ben Gray, analyst at Forrester Research, says that Mac OS X accounts for 4.5 percent of the business operating system market, 3¾ times their share in January 2007.

Computerworld notes that all this has happened with one thing notably absent: an enterprise strategy. "I haven't seen anything from Apple that seems to show it's attack[ing] the enterprise market," Gray said.

He says the gains in market share are due to two trends: client virtualization (using software like Parallels or VMWare) and the idea that corporate IT departments are more willing to support a broader range of hardware and software.

"In the end, [IT departments] want their employees to be as productive as humanly possible, so they'll approve tools that people are more comfortable with," said Gray.

In related news, Windows' overall share of the corporate market dipped slightly from 95.6 to 94.9 percent for the same time period.

[Via Macworld.]



Ben Gray, analyst at Forrester Research, says that Mac OS X accounts for 4.5 percent of the business operating system market, 3¾...
 

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Ed

Apple's plan to attack the enterprise market consists of:
1. Exchange support in the iPhone 3G
2. Exchange support in OS X Snow Leopard
3. Focusing Snow Leopard's development on stability and performance instead of adding hundreds of new features

August 27 2008 at 1:16 PM Report abuse rate up rate down Reply
JJ

KK... Please....
"ragging on Windows" --- Their such an easy target who can resist!

"ability to run Vista and Office faster than typical PC" --- The real irony is that Apple CAN run them faster AND run a real OS also.

and speaking of "pesky little emo kid who thinks it is fashionable" -- I see where Microsoft has hired Jerry Sienfeld to hang out with Bill Gates to try to make Microsoft seem cool. Who you hiring KK..?

August 27 2008 at 12:38 PM Report abuse rate up rate down Reply
1 reply to JJ's comment
saycheese

Whoever would have thought hiring John Hodgman would impart a halo of cool to Apple ads before they aired? And for the record, Seinfeld >>> Hodgman. Was. Is. and Will be. Irrespective of his alignment with MSFT.

Why can't Apple advertise the strengths of OS-X like they do with the iPhone, instead of swift-boating Microsoft and Windows? You don't always have to poke fun at somebody to make yourself look cool.

August 27 2008 at 1:49 PM Report abuse rate up rate down Reply
saycheese

So, the rise in the presence of Macs could be attributed in part to the ability to use virtualization - to be able to use Windows on Mac hardware.

Yet another proof that Apple needs to coattail Microsoft to increase its shair, yet they continue to be the pesky little emo kid who thinks it is fashionable to "hate on parents". Heck, they can't even advertise their products without ragging on Windows, all the while proclaiming the ability to run Vista and Office faster than typical PC hardware as being one of the reasons you should consider a Mac.

Oh the irony!

August 27 2008 at 8:23 AM Report abuse rate up rate down Reply
CraziestGadgets.com

I wonder how much Apple's increasing share of the home/personal market has to do with convincing IT people to switch for business.

August 27 2008 at 1:41 AM Report abuse rate up rate down Reply
I-phone Is I-sexaayy

good for apple, im glad its finally being reconized for its Amazing software

August 27 2008 at 12:26 AM Report abuse rate up rate down Reply
Aaron Davies

Your RSS feed corrupted that 3/4 fraction character--it double-encoded the leading ampersand in the escape, so the rss version of the article has "ampersand;frac34;" where it should have the 3/4 fraction. the HTML has "ampersandamp;frac34;"("ampersand" is of course the actual ampersand character; i'm trying to avoid having my post get screwed with the same way.)

August 26 2008 at 9:09 PM Report abuse rate up rate down Reply
homagetogorto

I do it, but I still think it's a bit of a shame having to run Windows on my Mac. It's a bit like grafting the butt of a dog onto the butt of a cat.

Actually, no, it's not. I just wanted to mention the double-butt graft.

Thing is, if Apple went up 3.3% and MS went down .7%, who is Apple stealing the other 2.6% market share from? Linux? Or things like OS/2 and BeOS?

Oh, actually, if you read the source more carefully, the Apple gain and MS decline aren't actually for the same period. Apple's gain in that period was only 0.9%.

August 26 2008 at 8:43 PM Report abuse rate up rate down Reply
kubi

"In the end, [IT departments] want their employees to be as productive as humanly possible, so they'll approve tools that people are more comfortable with," said Gray.



Wha? What company does this Gray guy work for? Can I get a job there? My IT department desperately wants me to fail at everything I attempt.

August 26 2008 at 8:24 PM Report abuse rate up rate down Reply
pokey

Push the button, Frank!

August 26 2008 at 7:36 PM Report abuse rate up rate down Reply
1 reply to pokey's comment
Fred

I will...I will push the button.

August 27 2008 at 11:15 AM Report abuse rate up rate down Reply
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