Filed under: Apple Corporate, Enterprise
Forrester: Apple nearly quadruples enterprise share
Ben Gray, analyst at Forrester Research, says that Mac OS X accounts for 4.5 percent of the business operating system market, 3¾ times their share in January 2007.
Computerworld notes that all this has happened with one thing notably absent: an enterprise strategy. "I haven't seen anything from Apple that seems to show it's attack[ing] the enterprise market," Gray said.
He says the gains in market share are due to two trends: client virtualization (using software like Parallels or VMWare) and the idea that corporate IT departments are more willing to support a broader range of hardware and software.
"In the end, [IT departments] want their employees to be as productive as humanly possible, so they'll approve tools that people are more comfortable with," said Gray.
In related news, Windows' overall share of the corporate market dipped slightly from 95.6 to 94.9 percent for the same time period.
[Via Macworld.]
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Reader Comments (Page 1 of 1)
pokey said 7:37PM on 8-26-2008
Push the button, Frank!
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Fred said 11:15AM on 8-27-2008
I will...I will push the button.
kubi said 8:25PM on 8-26-2008
"In the end, [IT departments] want their employees to be as productive as humanly possible, so they'll approve tools that people are more comfortable with," said Gray.
Wha? What company does this Gray guy work for? Can I get a job there? My IT department desperately wants me to fail at everything I attempt.
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homagetogorto said 8:43PM on 8-26-2008
I do it, but I still think it's a bit of a shame having to run Windows on my Mac. It's a bit like grafting the butt of a dog onto the butt of a cat.
Actually, no, it's not. I just wanted to mention the double-butt graft.
Thing is, if Apple went up 3.3% and MS went down .7%, who is Apple stealing the other 2.6% market share from? Linux? Or things like OS/2 and BeOS?
Oh, actually, if you read the source more carefully, the Apple gain and MS decline aren't actually for the same period. Apple's gain in that period was only 0.9%.
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Aaron Davies said 9:10PM on 8-26-2008
Your RSS feed corrupted that 3/4 fraction character--it double-encoded the leading ampersand in the escape, so the rss version of the article has "ampersand;frac34;" where it should have the 3/4 fraction. the HTML has "ampersandamp;frac34;"("ampersand" is of course the actual ampersand character; i'm trying to avoid having my post get screwed with the same way.)
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My Ipod beats your computer said 12:26AM on 8-27-2008
good for apple, im glad its finally being reconized for its Amazing software
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CraziestGadgets.com said 1:41AM on 8-27-2008
I wonder how much Apple's increasing share of the home/personal market has to do with convincing IT people to switch for business.
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kk said 8:23AM on 8-27-2008
So, the rise in the presence of Macs could be attributed in part to the ability to use virtualization - to be able to use Windows on Mac hardware.
Yet another proof that Apple needs to coattail Microsoft to increase its shair, yet they continue to be the pesky little emo kid who thinks it is fashionable to "hate on parents". Heck, they can't even advertise their products without ragging on Windows, all the while proclaiming the ability to run Vista and Office faster than typical PC hardware as being one of the reasons you should consider a Mac.
Oh the irony!
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JJ said 12:38PM on 8-27-2008
KK... Please....
"ragging on Windows" --- Their such an easy target who can resist!
"ability to run Vista and Office faster than typical PC" --- The real irony is that Apple CAN run them faster AND run a real OS also.
and speaking of "pesky little emo kid who thinks it is fashionable" -- I see where Microsoft has hired Jerry Sienfeld to hang out with Bill Gates to try to make Microsoft seem cool. Who you hiring KK..?
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saycheese said 1:49PM on 8-27-2008
Whoever would have thought hiring John Hodgman would impart a halo of cool to Apple ads before they aired? And for the record, Seinfeld >>> Hodgman. Was. Is. and Will be. Irrespective of his alignment with MSFT.
Why can't Apple advertise the strengths of OS-X like they do with the iPhone, instead of swift-boating Microsoft and Windows? You don't always have to poke fun at somebody to make yourself look cool.
Ed said 1:16PM on 8-27-2008
Apple's plan to attack the enterprise market consists of:
1. Exchange support in the iPhone 3G
2. Exchange support in OS X Snow Leopard
3. Focusing Snow Leopard's development on stability and performance instead of adding hundreds of new features
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