Filed under: Other Events, One More Thing
September 9th Predictions
With the September 9th "Let's Rock" event confirmed at Yerba Buena, TUAW readers seem confident that we're about to see a new iPod debut. 70% of you agreed on that point.
Rumors point to a revamped nano, with a longer silhouette. This new shape makes the nano easier to hold onto without dropping, especially when running.
An updated Nike kit appears likely. Nike support is long overdue for the iPod touch and, especially, the iPhone 3G with its built-in GPS system. Rumors suggest that the update will include more biometric logging and feedback for the stats-obsessed athlete in you.
Read more below...
Since Nike makes their money from the shoe sales, I doubt that the kit will rely entirely on iPod-based sensors though. Any update needs to retain Nike's sales interests. Maybe we'll see heart rate monitoring as well as pace feedback.
If rumors hold true, Apple may also respond to Nokia's "Come With Music" promotion by introducing iTunes Unlimited.
"Comes with Music" offers unlimited access to a large library of music -- plus you get to keep any music you download after the year is done. I suspect that you're limited to the music that fits onto the device at any one time, otherwise -- woo! -- people will be downloading music for 365 days straight.
The iTunes Unlimited rumor refers to a standard subscription model, like the Microsoft/Zune deal. Full access to the iTunes library (except for stuff that you *really* want like Album-only extras) plus you can buy tracks to keep.
We were tipped about this possibility several weeks back. The thought still appeals to me and others who prefer to sample lots of music rather than to commit to specific albums.
The September event seems like the perfect time and place to add a new revenue-generated opportunity to iTunes. What says "Merry Christmas" better than a brand new iPod nano that comes pre-loaded with, pretty much, every song in the iTunes library?
By offering a 15-month initial trial subscription (yes, I'm pulling this out of nowhere, buy a year, get 3 months free), Apple could get customers hooked on re-loading subscriptions around Christmas each year, a time when people are feeling especially generous towards their families.
Of course, they could also push: "Send your kids to school with iPods so they don't have to call home from jail when the RIAA gets them for pirating." iPod as "get out of jail free card" could appeal strongly to parents.
A music subscription package could be that mystery "low-profit" feature that Apple hinted at at the last quarter financial projections. Apple might not make a lot of profit off each subscription but it could really sell a lot more new iPods.
The iPod touch has been out for a year and could use refreshing. July 11th came and went without any touch updates. This event may bring some nice features like enhanced onboard memory and maybe built-in speakers and microphones. I'd certainly love to see the touch pick up more iPhone premium features as it deserves respect in and of itself as a great platform. (ilounge just posted some specs).
Rumor has it that we're about to see at least part of the next stage of the iPhone firmware story. Firmware 2.1 should drop (current firmware is 2.0.2) offering greater stability but without some of the features that Apple discussed this summer, namely push notification.
Push notification is Apple's way of providing a work-around for its no-background-processes policy. Developers put any continuous processes on their own servers. This provides a way to create live data feeds, rather than taxing the iPhone's limited resources. This works great for Mail, less great for IM, and pretty badly for any data that originates on the iPhone (such as your current location). It's reminiscent of that "sweet solution" of the iPhone's original webapp-only policy: well intended but misses the point.
Along with any updated firmware, iTunes 7.8 8.0 (thanks readers) may appear as well, possibly to support any new rental/subscription features.
Of course, I'd really love to see (but have near zero expectations of actually getting) the iPod Air. I've never quite given up hope that Apple would recognize how brilliant its touch platform could be when enlarged and transformed into a tablet device.
Lecturers shouldn't have to stare into an audience of Apple logos on the backs of computer screens instead of meeting student's eyes. An iPod Air could merge the wins of the MacBook Air and iPod touch into a really portable yet seriously usable platform that puts computing back onto the table and away from erecting barriers between people.
So what are your predictions? What do you think that Let's Rock will introduce on Tuesday? Let us know in the comments.
Thanks, Øivind Kjellnø

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Reader Comments (Page 1 of 3)
Justin said 5:55PM on 9-07-2008
iTunes 8.0 DUHHHhh!
Reply
steven said 10:32PM on 9-03-2008
here is all i can tell you. sometime either on september 9th or later in the future there is going to be a new 2nd generation iPod touch with many new things. I currently have the 2nd generation iPod touch. How I got it everyone asks? I have strong connections with Apple and they always are sending me new gadgets that im not allowed to announce to much info about. (im really blowing it here). I can not tell you what the price is for the nw iPod touch. But i can tell you that it is going to have volume keys on the side. It will also be coming in a new color. It is rounded like the iPhone 3G. It MAY also feature a camera. I currently know if it does or doesn't but I Cannot say anything about that. As for the macs. There is going to be a Mac "Tablet" or touch (whatever you want to call it). I am not allowed to release the date for that.
more updates will be available as soon as i can release them.
Jayson said 5:00PM on 9-03-2008
iTunes 7.8? Where did that number come from?
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Eldrick said 6:42PM on 9-03-2008
it is the number after 7.7 (the current version)
...doy
Guillermo said 4:58PM on 9-03-2008
If they do update the Nike+ kit, I hope they release a heart-rate monitor for those of us who don't jog.
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Hugh Jaas said 5:03PM on 9-03-2008
The Beatles finally.
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Galley said 5:09PM on 9-03-2008
iPod touch - cheaper, and slightly redesigned. App Store for everyone!
iPod nano - discontinued
iPod classic - discontinued
3G shuffle - slightly larger, but now has a tiny LCD screen. 2GB and 4GB models at current prices.
New app to allow streaming of content to the iPhone and iPod touch via Wi-Fi, and possibly the Internet.
New social element of iTunes 8, similar to Last.fm.
Interactive booklets for purchased albums.
HD TV show and Movie purchases.
Transcoding on-the-fly now supported for all iPod models, not just the shuffle; perfect for lossless libraries.
Free lyrics download for all tracks, just like album artwork.
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Rich UK said 5:43PM on 9-03-2008
discontinue ipod nano. Are you mad?!!! Apple's biggest money spinner and most popular ipod! You'd be a brave CEO
Johnny said 5:55PM on 9-03-2008
"HD TV show and Movie purchases"
I sure hope so. Overall, your predictions sound like good ideas (but not necessarily realistic ones).
Chris said 2:11PM on 9-04-2008
Hey this comment inspired me and I mentioned it in my new post over at jon4lakers.com
~Chris~
yantz said 5:15PM on 9-03-2008
My crazy prediction:
Apple buys Pandora.
After seeing the Pandora reviews on the App store.
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Paulll said 5:17PM on 9-03-2008
GPS for ipod touch
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π said 6:40PM on 9-03-2008
Exactly!
Eric said 5:25PM on 9-03-2008
I would like them to double the capacity of the iphone!! I want a 32GB iphone!!
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Steve said 7:27PM on 9-03-2008
I'd Like to see an improved GPS System and as well as a non-Wifi itunes store, not to mention major bug fixes
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Matthew Donovan said 5:40PM on 9-03-2008
I really hope they rock the house and announce new Macbook Pros! I have been waiting since june to abandon my piece of shit toshiba and make the jump to a mac! Come on apple!
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George said 9:55PM on 9-03-2008
I also have been waiting for new MacBook Pros to come out since June. This is really what I am hoping for although it is a slight chance to happen during this event.
Ben H said 2:18AM on 9-04-2008
Please apple! I am dying to get a new macbook pro. I have held off on buying one with the ipod touch because it's due for an update. The MBP design itself hasn't changed since the introduction of the Powerbook G4 in 2001.
Kevin said 5:45PM on 9-03-2008
im really hoping for the new ipods to come out...i already have a touch but mines like breaking and im still under warranty so maybe i could get the new one? :P haha...i got the january update by doing that since the home button stopped working...
about the "ipod air" concept...that would be nice...cept thing about it. some girls can barely stick the current ipod nano in their pockets (lotta girls i no in my school that have that problem) let alone an ipod touch and definitely couldnt fit a small tablet in there...haha so im just seeing if maybe a tablet mac or something...no ipod in there...
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Luigi193 said 5:46PM on 9-03-2008
A Read More link would have been nice for this article... its sorta realllly long.
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