Download the new Switched app for your iPhone

Skip to Content

Free Switched iPhone app - try it now!
AOL Tech

Filed under: Analysis / Opinion, Gaming, Hardware, iPod Family, Apple, App Store

Analysts catch on to Apple's games play


We want to personally welcome analysts to earlier this week -- we realized right after Tuesday's big event that Apple was making a foray into the handheld gaming world with the new iPod touch model. If there was any question, Apple even sent out an email this past week to customers asking them to "game on" with the touch 2G, and as business observers are finally noting, Apple is moving the iPod touch away from its former positions as a media player and a cheap iPhone to be game central.

Of course, it remains to be seen whether the push will work -- obviously, the handheld games market has a few very entrenched opponents in it, and Apple has attempted to sneak into the videogames market before, with unsatisfactory results to say the least. But there's no question that the iPod touch is an amazing piece of hardware (at least until Nintendo comes up with a "WiiBoy"), and that integrating the iTunes store gives Apple's unit a nice advantage over units like the PSP in terms of media viewing. There is that nagging tactile controls problem, but moving the touch away from Apple's other lines and throwing it out there for would-be gamers this holiday season is a solid business decision on Apple's part whether it pans out or not.

[via IMG]
jobs & resumes
Mac Support Technician

Kerdan - Cambridge, MA (2 weeks ago)

See More Relevant Jobs ›

Reader Comments (Page 1 of 1)

Tip of the Day

Want to drag a file to another folder and copy it instead of moving it? Press the Option key when you drag that file and it'll be duplicated rather than moved entirely.

Follow us on Twitter!

TUAW [Cafepress] 

Featured Galleries

DNC Macs
Macworld 2008 Keynote
Macworld 2008 Build-up
Google Earth for iPhone
Podcaster
Storyist 2.0
AT&T Navigator Road Test
Bento for iPhone 1.0
Scrabble for iPhone
Tom Bihn Checkpoint Flyer Briefcase
Apple Vanity Plates
Apple booth Macworld 07
WorldVoice Radio
Quickoffice for iPhone 1.1.1
Daylite 3.9 Review
DiscPainter
Mariner Calc for iPhone
2009CupertinoBus
Crash Bandicoot Nitro Kart 3D
MLB.com At Bat 2009
Macworld Expo 2007 show floor

 

Our Writers

Victor Agreda, Jr.

Programming Manager, AOL Tech

RSS Feed

View more Writers

More Apple Analysis

AOL Radio TUAW on Stitcher