Survey: Apple riding high on news of economic woes

A survey by ChangeWave says Apple is looking ahead to record sales for Macs, which smiles in the face of further declines in U.S. consumer spending. The survey polled 4,416 people between August 4 and August 12.

If the poll is any indication, Apple will do well in the next three months, with 34 percent of respondents planning on buying a new Mac laptop, and 30 percent planning on buying a new Mac desktop. It's unclear how many of those overlap (that is, people who want to buy both). That's a modest uptick since last month -- two percent more for laptops and three percent more for desktops.

Compare that to general consumer electronics spending: 15 percent said they'd spend more over the next three months, while 34 percent said they'd spend less. That's almost unchanged since last month, but 13 points lower since August last year.

Also in the survey, 17 percent of the respondents (who own an iPhone 3G) are now more likely to buy a Mac in the future; one percent said they were less likely.

[Via MacsimumNews.]

View Tags

Source: http://blog.changewave.com/2008/09/dismal_consumer_electroni…

Categories

Analysis / Opinion Apple Financial

A survey by ChangeWave says Apple is looking ahead to record sales for Macs, which smiles in the face of further declines in U.S. consumer...

Add a Comment

Sign in »

4 Comments

Filter by:

Matt Nevans

This does not surprise me at all. The Legacy Village Apple Store in Cleveland, Ohio alone does double its revenue everyday almost. For instance on Monday, September 15th 2008 we were forecasted to do around $57,000 and by the end of the night we did around $160,000, And we met most of our goals from One to One memberships, Ipod APP, and APP for computers. Procare is a big seller. The numbers we have to meet every day are 60% for Computer APP (Extened Warrenty) 10% for Ipod APP, 25% Mobile me Subscriptions, 25% one to one Sunscriptions, and 5% Procare Subscriptions. If we dont meet these then big trouble arises.

September 16 2008 at 9:27 AM Report abuse Permalink rate up rate down Reply

BRIDGES

THE BETTER METHOD FOR EDUCATING STUDENTS IN UP TO DATE SCHOOLS CAN ONLY BE ACCOMPLISH BY SCHOOLS BEING EQUIPPED WITH APPLE PRODUCTS.

September 15 2008 at 8:09 PM Report abuse Permalink rate up rate down Reply

mark

4,400 people? Whoop-de-do. Very small sampling, of I'm sure well-to-do people who have money to burn anyway. The 3% of rich people in this nation are hardly an indicator of what the typical man on the street is going to buy from Apple this year.

September 15 2008 at 7:16 PM Report abuse Permalink rate up rate down Reply

Level 5

And that whole 8/4-8/12 time fame has absolutely nothing to do with back-to-school in any way, shape or form, I'm sure.

September 15 2008 at 7:08 PM Report abuse Permalink rate up rate down Reply