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What is The Brick?

The friendly folks over at Macenstein have a theory about The Brick -- a widely-rumored Apple product that may be debuting mid-October. So far, all we really know is the code name: "The Brick" (originally suggested by 9-to-5 Mac).

Many speculate that it refers to the form factor of the product -- whatever it may be -- but Macenstein has a different take: it's the Windows breaker. Get it? Like a real brick with a real window.

Apple may have a plan to pull significant market-share away from Microsoft using this product (or series of products). If true, it could be the missing piece of the puzzle that executives hinted about in Apple's Q3 conference call in July.

The question, of course, remains: what the heck is it already? A new, low-cost MacBook? An iTablet? Software? Let us know your predictions by leaving us a comment below.



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The friendly folks over at Macenstein have a theory about The Brick -- a widely-rumored Apple product that may be debuting mid-October. So...
 

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kentababy

a fairly "big" screen, like a laptop, touch and motion sensitve (like iPhone), with a "small" solid state memory. Synced with the brick, a small powerfull, placed anywhere, computer.
Wireless in all means, the brick will comunicate with anything( your phones, micro, home entertainment system and so on) and the screen, will be your main terminal.

October 05 2008 at 1:06 AM Report abuse rate up rate down Reply
chevy639

It is going to be an actual brick...

And all the mac puppets will STILL BUY IT!

October 04 2008 at 6:45 PM Report abuse rate up rate down Reply
Foster

I think a brick through Windows would be to give away Mac OS X that runs on any PC.

Steve Jobs gets up and say to anyone who doesn't have Apple hardware, "Come into one of your local Apple Stores. We'll have one of our Geniuses either partition your hard drive or wipe clean and then install Mac OS X. Try it for 90 days. If you don't like it, you can come back, and we'll set you back to the way you were before."

And I'm sure there would be an option to download a version and do it yourself if you so dare, but I think it would be about selling the service. It would be about the fuzzy stuff that can't be measured by Mhz, battery life, or G3 connectivity rates.

Think about it like BMW. Imagine if BMW, said, "Come into a BMW dealer, and we'll kit out the inside of your car just like a BMW. No charge! Now the outside wont be the same, but the comfort on the inside would." Everyone with a car would drive right to a BMW dealer.

Apple's Brick through Windows is Service not Software.


October 04 2008 at 12:35 PM Report abuse rate up rate down Reply
cassy

I think the brick is the iPhone with keyboard which is much thicker!
Maybe I'm right, Maybe I'm wrong! Wanna bet?

October 02 2008 at 11:36 PM Report abuse rate up rate down Reply
siedui

i think mac starts dealing coke, since coke is still worth more than a thousand macbooks.

October 02 2008 at 5:32 PM Report abuse rate up rate down Reply
Icepick

The Brick refers to an OS X-ported version of Google's Office Suite (word processing, spreadsheet, scheduling, presentation) with some unique integration features and Web functionality.

The Brick breaks Microsoft's one remaining hold over Apple in the realm of desktop applications.

And it's free.

October 01 2008 at 12:33 AM Report abuse rate up rate down Reply
Mattdenardo@gmail.com

Wishful thinking here:

What if the brick was a docking station/ monitor output for the ipod touch and iphone allowing you to connect a monitor and keyboard. Then your phone/touch would be more like a personal computer.

September 30 2008 at 1:29 AM Report abuse rate up rate down Reply
Jerry

I think Ben is on the right track, but it is a real "brick" that you can throw at Window users to knock some sense into them.

September 29 2008 at 7:47 PM Report abuse rate up rate down Reply
brewster_max

An Apple Netbook~ around $400 and all the usual specs.

8.9" screen
1GB RAM
Probably either a 16GB SSD or a 160 GB HD
A lightweight iPhone/Mac OS X hybrid OS
Full Multi-touch screen option.

Fully configured, I'm guessing about $600-$700....

September 29 2008 at 7:27 PM Report abuse rate up rate down Reply
RICH NEWMAN

What I would like the BRICK to be would include the following:
1) Replace computer hard drive and cable box (so 36+ inch tv screen would be computer monitor.)
2) Could use keyboard or Iphone as Keyboard
3) Phone call ID would come up on monitor (ala Back to the Future 2)
4) BRICK would call you on IPHONES ONLY to tell you you have something scheduled to watch or DVR

September 29 2008 at 2:37 PM Report abuse rate up rate down Reply
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