Filed under: Accessories, Analysis / Opinion, Hardware, Peripherals, Reviews
TUAW Review: CardScan Executive for Mac

CardScan has come out with a Mac version of their CardScan Executive scanner and software, and it looks like a winner. The US$259.99 package includes the small (3.5" x 6.4" x 1.6") scanner seen above, a CD-ROM with Mac and Windows versions of CardScan's contact management software, and a USB cable. What? No power brick? Nope -- it's bus-powered so you can eliminate one more power plug. The scanner worked fine for me plugged into a USB 2.0 hub.
Installation is simple -- put the CD-ROM into your drive, then drag the application file to the Applications folder. The final step? Plug the USB cable into the scanner and an available USB port on your Mac, and a light on the CardScan lets you know you're ready to start entering business cards. That light glows red when you first hook up the CardScan, then turns blue the first time you fire up the CardScan software. Read on to see how this all works.
Scanning
The scanning process is as easy as starting up the CardScan Executive application and then pushing a business card face-up into the slot on the scanner. It takes about 3 seconds for a business card to be scanned. Once that happens, a small window appears, telling you that the application is reading the text. This is an indication that the AABBY Optical Character Recognition (OCR) software used by CardScan is processing the image of the business card. When it does this, it makes a first guess on where the various pieces of information (name, address, phone number, email, etc...) are located on the card. It then puts that information into an included contacts database that works with Sync Services, so the contact info can be used by any application that also works with Sync Services. What you see below is a listing of the contacts, along with a detailed view of the card that has just been scanned as well as the data gleaned from the card.

As with all scanning / OCR software, this isn't perfect. However, given the huge number of variations in business card design, it's amazing how accurate the OCR actually is. The more "artistic" a card is, the less chance it has of being properly recognized. I noticed issues with the following design features:
- Grey or light colored text on a white background
- Any highly stylized typeface or script fonts (sans-serif seems to be recognized better)
- Text at odd angles
- Text with a graphic in the background
To clean up the errors, you can go through the contact list one business card at a time, comparing the data on the card to the scanned image. This actually goes much faster than it sounds, although the process could be improved if it was possible to simply click on the recognized text on the card image and drag it to the properly contact database field. Remember, this is the first version of the Mac application, so it's only going to get better in the future.
Once the cards have been scanned and the data cleaned up, you can do a lot of things with the contact information. In order to have the information synced with Address Book, you'll need to set a preference telling CardScan which data file to sync with Address Book. You can also choose to export the information either as an Address Book file or as vCards, both of which allow you to import the contacts into Address Book and a number of other applications.
The CardScan software provides some helpful utilities to back up or restore the data files, and any contact list can be password-protected. There are several different views of the data available, including one that displays the card images in a surprisingly useful Cover Flow-like arrangement (see below), as well as another that provides a location to add time-stamped notes to the contact information.

A few minor bugs
There were a couple of bugs that marred the otherwise pleasant experience of working with the CardScan. When I first received the review unit from CardScan, I loaded in the software and it wouldn't recognize the software license number, saying that it was already in use. They sent another number and the same thing happened. A quick call to Tech Support produced a link to a new build of the software that resolved that issue.
I also found that I usually had to start up the software twice before it would scan and read business cards properly. In other words, I'd launch the CardScan app, feed in a card, get to the "Reading text" prompt, and then after a short delay I'd see an error message. If I quit the application, then launched it a second time, it worked fine.
Conclusion
I'm usually not a fan of small devices that take up desk space and only perform one function. In this case, however, I can see just how useful the CardScan Executive for Mac can be. I was able to feed in most of the information found on 25 business cards in a matter of minutes, then went in and made corrections where needed by looking at the scanned image and editing the text.
If I were the CEO of a company, I could see giving this to my assistant, having him/her scan in all of my existing business cards, make the corrections, and then send me an exported Address Book file. For future business cards, I'd just feed the individual cards in as I received them (hey, I have to do SOME work to earn my CEO pay!).
The CardScan is small, unobtrusive, and even matches the exterior finish of a MacBook Pro or Mac Pro fairly well. It does one thing, and it does that thing very well. My only gripe about CardScan is the price -- $259.99 is somewhat pricey for a single-function device. I can buy an 8GB iPhone 3G for less than that! The $159.99 price for CardScan Personal, which is not available for Mac OS X, is a lot more in the ballpark of what I'd expect. I can see how the Windows version might be worth $259.99 since it includes syncing software for ACT!, GoldMine, Lotus Notes, and a number of handheld devices. But the Mac app only needs to sync with Apple's Sync Services to be able to synchronize with any other Sync Services-savvy application.
The final word? If you handle a lot of business cards in your daily life, CardScan Executive for Mac is a must-have. It speeds up entry of business card data into your electronic systems and works very welll for a first Mac release.
TUAW will be giving away a CardScan Executive for Mac in the near future, so stay tuned for more info.

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Reader Comments (Page 1 of 2)
Think Adrian said 8:44AM on 9-25-2008
So I guess the iPhone is just for size comparison and can not use the scanner software... Too bad.
Reply
Randy said 11:22AM on 9-25-2008
I was kind've thinking the same thing. For a second I thought that this is something similar to an application on the Motorola Ming A1200. The phone can scan business cards by snapping a photo of it. It then OCR's the text and inserts it into your contacts auto-magicly.
I'm surprised that no one has announced something similar for the iPhone yet.
Wesley said 8:52AM on 9-25-2008
Someone please make this app:
(1) take a photo of a business card with your iPhone
(2) stuff happens (could upload to a server for OCR, etc.)
(3) the contact is added your iPhone address book
I guarantee you'll have an eager market.
Reply
mentalsticks said 9:06AM on 9-25-2008
You missed a great popular-culture-reference-opportunity there, Wesley...
Michael Rose said 11:17AM on 9-25-2008
Sounds like a plugin for Evernote to me.
Wesley said 11:55AM on 9-25-2008
@sticks: Sorry ...
(4) Profit!
(Is that better?)
@Michael: Indeed.
Rich said 6:50PM on 9-25-2008
Oh come on Wesley! 4. ??? 5. Profit!
I think it does what you asked for in 2. and 3., and it doesn't prevent you from undertaking 1.. Though with 2. and 3. functioning perfectly, why you'd want to is beyond me.
freshyill said 9:29AM on 9-25-2008
I haven't used the Mac version, and since I'm not a big collector of business cards, it's unlikely that I'm going to need to anytime soon. I can, however, vouch for the Windows version. I ordered this for my company at my last job, and sales people and their admins alike had no problems using it. The OCR was surprisingly accurate, and very quick too.
I think a lot of people will find the return on investment to be quite good. It'll get that ugly old Rolodex off your desk and eliminate that big stack of business cards you might keep wrapped up with a rubber band in your desk drawer.
It does its job and does it well.
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optionfour said 10:33AM on 9-25-2008
While for many Mac users, this is simply another gadget porting over, for those of us who HAVE had to manage hundreds (ok, over 1000) business cards, we've been chained both to CardScan (as it's a near monopoly) and to the PC side of things. In fact, I have Vista running on my iMac for the SOLE purpose of scanning business cards.
All the criticisms of the product that other posters have cited are accurate: it's buggy, expensive, and sometimes inaccurate. But the reality is that if you DO have a ton of cards to process and maintain, it's really the best option. And now that it's available in a native Macintosh product, I can literally free myself from Vista.
It may have taken a long time, but thankfully CardScan has supported the Macintosh community. Perhaps Intuit will follow... it is utterly appalling that in addition to the sluggish release of QuickBooks products for the Macintosh, the ONLINE VERSION only supports Internet Explorer on Windows. Anyone want to go halvsies on a Web 2.0 startup to do small business accounting online? :)
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Rich said 6:52PM on 9-25-2008
If you find it's inaccurate, maybe we should get together and design a competitor. Use human intervention like Re-captcha to do slightly more accurate OCR. It could just work...
Aron T said 10:49AM on 9-25-2008
I've always been impressed by CardScan's wares and accuracy. Glad to see another company making hardware that works easily/completely with the Mac and software that looks/feels like it belongs.
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Jash Sayani said 10:51AM on 9-25-2008
It does have an executive price !
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Sabon said 11:01AM on 9-25-2008
"My only gripe about CardScan is the price -- $259.99 is somewhat pricey for a single-function device. I can buy an 8GB iPhone 3G for less than that!"
Your iPhone is SUBSIDIZED!!!! You didn't pay the $499 (or higher) for your iPhone which is the non-subsidized price.
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Rich said 6:53PM on 9-25-2008
I think you mean he *did* pay $499; just through the nose (a.k.a. contract) instead of on his CC.
Mack said 12:47PM on 9-25-2008
Can it handle double-sided business cards? In other words, scan both sides and keep both images under the same contact?
Reply
Dougknowles@mac.com said 2:56PM on 9-25-2008
Mack,
The back of the card can be scanned separately (no OCR is performed on the back) and saved with the contact.
Chris Pirillo said 7:56PM on 9-25-2008
Their Windows version / software was a complete waste of time and money. I'll not be purchasing nor recommending the Mac version, most likely.
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Joseph said 7:13PM on 9-25-2008
Can I have this?
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AriK said 2:17AM on 9-26-2008
Hi, do you know how does it compare to two others I was able to find:
- http://www.newsoftinc.com/products/product-main.asp?productid=NAI0019
- http://www.irislink.com/c2-1070-225/IRISCard-Pro-4-business-card-scanner--Smart-and-portable--.aspx
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pat said 6:36PM on 10-20-2008
Hi
I am an executive and do use the Cardscan product, it's my
only windows XP application remaining, and it is an albatross around my neck
(XP not Cardscan), I use Cardscan to manage thousands of contacts
which means that on a price per contact basis, i do quite well,
I tried ReadIris V2.0 and was very unimpressed, the latest version appears
quite good, but, it's not worth my spending the efforts to get
converted.
I have been trying Version 1.0 and it's "Rough", i'm sure it will get better
fast, but, it's a problem right now.