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New "Get a Mac" ad: Bake Sale

Continuing with their recent bashing of Vista, Apple has released yet another "Get a Mac" ad. In Bake Sale [direct video link], PC is selling bake goods to raise money in order to "fix Vista." Mac asks why, and PC goes on to explain that the marketing team decided to run an "expensive ad campaign instead of fixing Vista." Mac then offers to help out by buying a cupcake ... a 10 million dollar cupcake.

If there was any doubt about these ads being a response to the Microsoft ads, this one should definitely settle it. In our last post, we took a poll to see if anyone was tired of these Get a Mac ads -- currently 58.2% of the people that voted say they still like them.

You can watch this new ad by visiting the Apple website, or by using the link to the video file.

Thanks for the tip, Kevin!



Continuing with their recent bashing of Vista, Apple has released yet another "Get a Mac" ad. In Bake Sale [direct video link], PC is...
 

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jesse

This ad is shown ten times more than the microsoft ads. What a hypocritical ad.

November 09 2008 at 3:37 AM Report abuse rate up rate down Reply
Martin

This is alfter all a POLL. No one's view or opinion really matters.

When sales start dropping Apple will change their ad campaign. They all do.

Ads themselves are very one sided no matter what the product or service is.

there are much worse ads out there that mislead people and condone certain actions. Like the burger ad that ran a car into the front of a deli. Oh good, lets all strat driving into businesses that don't have a drive through.

And any ad that pretends that these are REAL people, not actors and have hidden camera's, they are SO fake. Do you people even know how the industry works? Those people are getting paid, it is the law, or they can sue for having any likeness of them broadcast. I know, I am in the business. http://www.ariapictures.com

So the bottom line is these will be around for awhile, hate them, love them, who cares. When you get you own company and can afford 250k to make your own commercial, then you can say what you want.

Until then, watch them or change the channel. I do.

October 23 2008 at 5:29 PM Report abuse rate up rate down Reply
timothy.brazer

Most predictable add...Oh well, it was good. [8^)

October 23 2008 at 1:18 AM Report abuse rate up rate down Reply
Bernard Ramsey

I've heard that the cupcakes actually come in 4 versions: Basic, Home, Business, and Ultimate. Guess which one gets the sprinkles? :)

October 22 2008 at 11:19 PM Report abuse rate up rate down Reply
Darren

It helps that Microsoft's new ad campaigns, highly publicized for both their cost and their unusually direct response to Apple, have been considered such failures.

October 22 2008 at 10:24 PM Report abuse rate up rate down Reply
Daniel Murphy

$10 million. Isn't that what Seinfeld made off those ads?

October 22 2008 at 7:09 PM Report abuse rate up rate down Reply
Lamplight

Yep I am a recent switcher and I find these ads are mean spirited and borderline offensive. But I guess I have always found these ads to be in poor taste.

McCainesque attack ad style ie whats wrong with my competitor, rather than what do I bring to the table. Apple products are trouble free, stylish and are generally better than PC in quality in almost every way.

Bit instead of exposing these virtues Apple seems to be caught in a cycle of lets bash Microsoft and Vista and can't seem to get out of it.

This attack ad style of marketing has run its course. Time to take the high road Apple.

October 22 2008 at 6:39 PM Report abuse rate up rate down Reply
Frogmella

I'm a little embarrassed about this ad, actually. The other two were first and foremost funny; this one is petty and unamusing.

Apple, can this one!

October 22 2008 at 6:01 PM Report abuse rate up rate down Reply
Martin

Keep the ads coming.

Any time we can get our elbows into their ribs and knock them about is money well spent.

The windows ads are just Stupid. Bill Gates and Sienfeld? Are you trying to alienate your users? I almost through up.

I'm a PC stereotype? Showed nothing about what their operating system can do.

(if you want to back lash someone who has been doing to you for sometime, you come back with what you can do not making yourself look stupid. Apple has always shown what they can do while making fun of windows. http://www.esm.psu.edu/Faculty/Gray/old-apple-ads.html )

MS should have come up with "Wow, look at this and this." but no they came up with Windows Mohave commercial? So they need to trick their users to get them to use an operating system?

Granted, Windows does have a place in the computer world, but I have not found the need myself.

October 22 2008 at 3:18 PM Report abuse rate up rate down Reply
4 replies to Martin's comment
A A

Love it. These are so hilarious. Whoever is thinking these up is a genius.


Arvi

October 22 2008 at 3:08 PM Report abuse rate up rate down Reply
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