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iPod touch ad puts a new slant on things

TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad plays. It's not unlike the Nintendo "Wario Land" YouTube video that has the same effect.

AdAge notes that Apple has been clever about creating media-rich online advertising, including the New York Times ads that interact with each other, even though they're in different units.

[Via Macenstein.]



TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad...
 

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Suki Jonze

very very cool. im also way too curious about their new 3d “Multidimensional” user interface

http://buzznewsroom.com/apple-in-3d/

December 12 2008 at 9:15 PM Report abuse rate up rate down Reply
lakiolen

That's it, i heard it on a new and upcoming music radio program.

December 12 2008 at 5:05 PM Report abuse rate up rate down Reply
Justin

The song is by Asteroids Galaxy Tour – iTunes link here:
http://tinyurl.com/asteroidsgalaxytour (links to iTunes Store)

December 12 2008 at 4:21 PM Report abuse rate up rate down Reply
jeremy burnich

It's "Around the Bend" by The Asteroids Galaxy Tour.

http://www.last.fm/music/The+Asteroids+Galaxy+Tour/Around+the+Bend

December 12 2008 at 4:19 PM Report abuse rate up rate down Reply
lakiolen

Who's the artist of the song? I've heard it before….

December 12 2008 at 3:08 PM Report abuse rate up rate down Reply
Otune

This ad was displayed on the YouTube homepage a few weeks ago, but it didn't interact with the surroundings as much as this one.

December 12 2008 at 2:20 PM Report abuse rate up rate down Reply
Kevlar

As a web developer, I was really interested to see how they achieved such an effect. The Wario Land one was done with some full-page flash, but this looked a little more interesting, as the navigation links were very obviously HTML links immediately after the ad finished.

I was hoping this would turn out to be some (incredible/crazy) new apple javascript tomfoolery that actually messed with the page.

Nope. It's flash. It's actually drawn over the header, and just disappears the second the ad finishes.

December 12 2008 at 2:08 PM Report abuse rate up rate down Reply
Jash Sayani

What is this game... Jumangi...?

December 12 2008 at 1:48 PM Report abuse rate up rate down Reply
1 reply to Jash Sayani's comment
Kevlar

The first game that it pauses on is MotoChaser.
Then it goes to Super Monkey ball, then to Labyrinth.
Then CroMag Rally for a split second, before showing the iPod CoverFlow.
When the ad is done, it shows CroMag Rally.

December 12 2008 at 2:14 PM Report abuse rate up rate down Reply
Galley

Woah! Don't watch the embedded video. You gotta see it on the Yahoo! page.
http://games.yahoo.com/

December 12 2008 at 1:46 PM Report abuse rate up rate down Reply
Eugene

I dunno, this is very much the same idea as the Wario Land YouTube thing from a few months ago: http://www.youtube.com/experiencewii

December 12 2008 at 1:39 PM Report abuse rate up rate down Reply
1 reply to Eugene's comment
Tariq

Did you even bother to read the post? Read the 2nd sentence.

December 12 2008 at 7:01 PM Report abuse rate up rate down Reply
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