Filed under: Gaming, Odds and ends, iPod touch
iPod touch ad puts a new slant on things
TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad plays. It's not unlike the Nintendo "Wario Land" YouTube video that has the same effect.
AdAge notes that Apple has been clever about creating media-rich online advertising, including the New York Times ads that interact with each other, even though they're in different units.
[Via Macenstein.]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Johnny said 1:05PM on 12-12-2008
Awesome ad - FYI, your link doesn't work. The correct link is
http://games.yahoo.com/
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Robert Palmer said 1:20PM on 12-12-2008
Thanks, Johnny, I've fixed the link. :)
Digaos said 1:37PM on 12-12-2008
Cool ad, but the Wario one is really great...
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William Hook said 1:38PM on 12-12-2008
I love this. I loved the Wii ad too, so, bring on more full-page interactive-ness ads! :D
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Eugene said 1:40PM on 12-12-2008
I dunno, this is very much the same idea as the Wario Land YouTube thing from a few months ago: http://www.youtube.com/experiencewii
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Tariq said 7:02PM on 12-12-2008
Did you even bother to read the post? Read the 2nd sentence.
Galley said 1:46PM on 12-12-2008
Woah! Don't watch the embedded video. You gotta see it on the Yahoo! page.
http://games.yahoo.com/
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Jash Sayani said 1:48PM on 12-12-2008
What is this game... Jumangi...?
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Kevlar said 2:14PM on 12-12-2008
The first game that it pauses on is MotoChaser.
Then it goes to Super Monkey ball, then to Labyrinth.
Then CroMag Rally for a split second, before showing the iPod CoverFlow.
When the ad is done, it shows CroMag Rally.
Kevlar said 2:08PM on 12-12-2008
As a web developer, I was really interested to see how they achieved such an effect. The Wario Land one was done with some full-page flash, but this looked a little more interesting, as the navigation links were very obviously HTML links immediately after the ad finished.
I was hoping this would turn out to be some (incredible/crazy) new apple javascript tomfoolery that actually messed with the page.
Nope. It's flash. It's actually drawn over the header, and just disappears the second the ad finishes.
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Otune said 2:20PM on 12-12-2008
This ad was displayed on the YouTube homepage a few weeks ago, but it didn't interact with the surroundings as much as this one.
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lakiolen said 3:08PM on 12-12-2008
Who's the artist of the song? I've heard it before….
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jeremyb said 4:19PM on 12-12-2008
It's "Around the Bend" by The Asteroids Galaxy Tour.
http://www.last.fm/music/The+Asteroids+Galaxy+Tour/Around+the+Bend
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Justin said 4:21PM on 12-12-2008
The song is by Asteroids Galaxy Tour – iTunes link here:
http://tinyurl.com/asteroidsgalaxytour (links to iTunes Store)
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lakiolen said 5:05PM on 12-12-2008
That's it, i heard it on a new and upcoming music radio program.
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Suki Jonze said 9:15PM on 12-12-2008
very very cool. im also way too curious about their new 3d “Multidimensional” user interface
http://buzznewsroom.com/apple-in-3d/
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