The Silent Keynote Campaign
The Apple keynote address at Macworld Expo is usually a boisterous affair, full of cheering, applause, and anxious chatter about new products. With 2009 being the last year of Apple's attendance at Macworld Expo, Lesa Snider King thinks that a silent protest might send a message to Apple's leadership: On Tuesday, Dec. 16 Apple Inc. announced that Steve Jobs would not do the keynote at the 2009 Macworld Conference & Expo. That's okay. They also announced that they would no longer attend the conference in the future. That's not okay. For 25 years, a very loyal and passionate Mac community has descended upon the halls of Moscone Center in San Francisco, CA to see, hear, and learn more about the computers they love. By announcing their departure from this beloved show hosted by IDG, Apple is sending a message to the entire community -- professionals, hobbyists, media, Mac User Groups, and even IDG themselves--that they care nothing for the community who supported them through thick and thin.My personal opinion is that Apple can do whatever it wants, and that IDG and the Mac community can decide to do whatever they want to. If Apple announces something really insanely great at Macworld Expo '09, would you really stay silent? Let's hear your opinion of the Silent Keynote Campaign.
If you're attending the Macworld Expo keynote on Tuesday, Jan. 6, you can send a message to Apple by remaining silent during the 2009 keynote. While Phil Schiller is on the stage, let there be no applause, no whistling... just utter and complete silence.
My name is Lesa Snider King and I'm mad at Apple.
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Source: http://silentkeynote.com/
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The Apple keynote address at Macworld Expo is usually a boisterous affair, full of cheering, applause, and anxious chatter about new...
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You could also protest by wearing one of this shops t-shirts...
http://withoutapple.spreadshirt.com
You are mad at Apple, and you are going to sit quietly and pout. Yeah, that will have an effect...
Put your money where your mouth is, and stop buying Apple products. That is how grown-ups influence the actions of corporations.
-Chris
Have we lost sight of what is important? Apple makes great products, we all know that. But, with this economy and the trend moving away from trade shows because of their high operational costs and environmental impact (miles of one time use carpeting, airfare, trucks, etc.), why would anyone question why Apple is making this move? As far as Jobs not attending this year, would we really want Phil to feel uncomfortable during his keynote? We should feel proud that someone so smart and dedicated to the Mac platform is at the top of Apple's leadership.
December 20 2008 at 2:00 AM Report abuse Permalink rate up rate down ReplyWhile I know for certain that Apple Cares deeply about its' customer big ad small, I also know that business is an ever-changing situation. the current business model of having 250 stores trumps the need for trade shows. If I or any other Users mac, pc, linux or otherwise, were CEO I think anyone would make the same decision. It is purely common sense not base on your selfish needs to see what is only 90mins of a week long event.
Think about that!
Aloha
oops. That last comment was not from the "fred" above. A strange coincidence. I'll be fred2.
December 19 2008 at 10:34 PM Report abuse Permalink rate up rate down ReplyI'm embarrassed. I hope this story doesn't go any farther.
I am loyal to Apple in the sense that I have always admired their commitment to good, intelligent design and their fearless march into the future. They have earned my loyalty.
I don't believe that Apple should, in turn, be loyal to me - even if my expectation *was* that they continue their MacWorld tradition infinitely - which it wasn't.
Regardless, the idea that Apple should be somehow punished for not living up to someone's expectations of them is beyond childish. If you work in the media, please bury this story!
There is an old saying... "You should dance with who brought you".
MacWorld was a part of making Apple who they are by helping them out of obscurity. Especially in the early days.
What would 2nd party trade shows do for folks like Ubuntu?
If you guys still don't get it, then one day I hope you experience what it's like to have your dates "dump you at the prom".
And for those of you who like to use vulgar language on here, try to expand your vocabulary a little. You will sound a little more sophisticated in your ignorance.
It is amazing the number of people who debate an issue make that critical
mistake in rhetoric called "ad hominem"...
NightOne that was well said- thank you.
How incredibly childish.
December 19 2008 at 7:34 PM Report abuse Permalink rate up rate down ReplyFrankly, I find these attacks on Lesa King appalling. I bet a lot of you don't know that Lesa met here husband at Macworld Expo and they were actually married at a subsequent Macworld.
http://cultofmac.com/some_macworld_wedding_photos/229
I am going to also say that I am guessing that many of these commenters have never been to Macworld Expo.
It's not about Steve Jobs or the keynote. The fear people have is that Apple's pullout will be the death of Macworld Expo and that is what upsets some people including Lesa.
For those of you that haven't been or perhaps went and spent a day or two at the exhibit halls you may not be part of the community that is Macworld Expo to other people. You may look at this only as a commercial enterprise but others do not.
If Apple wants to thumb their nose at their most fanatical and supporting user base then the are entitled to do so. I'm sure any basic business book would advise you against doing so, but its Apple's decision. However, if you do the math its not a financial decision. The amount they spend to do it is miniscule compared to profit. Something like .1% of yearly profit on the high end.
Apple's made serious errors in judgement in the past and probably will again in the future. Whether this is one of them is yet to be determined.
So I don't find the idea "childish" or "immature". Its one form of protesting the decision. It may not be your favorite (or mine) but that doesn't make it bash material in my book and it certainly doesn't warrant tearing down Lesa for being upset.
It is childish and immature. Just because this lady has a PERSONAL attachment to Macworld means nothing. Hell, I loved my Newton but it went away didn't it? I'm glad that those who have attended are some how the Macworld elite, but the reality is that Apple is mainstream enough that it's just not necessary. I don't see anyone clamoring to get to Dell-world, or HP-world. If anything this speaks to Apple confidence in their own legitimacy. Just because you and the other Apple elites feel slighted by a business decision doesn't mean that you need to go an shit on Apple. If Macworld was what kept you in the clique then go find another. I hear E3 is making a comeback.
December 19 2008 at 6:56 PM Report abuse Permalink rate up rate down Reply`And the winner of the Internet White Knight Award is...
You're not rescuing Lesa here, guy. She's a grown woman who made her choice and aired it VERY publicly. Let her take the flak she earned.
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