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Found Footage: The Macintosh Software Dating Game (1983)

In 1983, Apple was trying to get software developers excited about the new Mac platform and a new way of working with computers. The YouTube video below shows highlights of an Apple event in which Steve Jobs plays the part of The Dating Game host Jim Lange, asking questions about software development to three bachelors software magnates -- Fred Gibbons of Software Publishing Company, Mitch Kapor of Lotus Development, and some guy named Bill Gates from Microsoft.

Of those three software giants, only Microsoft has really survived into the 21st Century. Software Publishing Company left the PC scene in 1994 and Lotus was assimilated into the corporate body of IBM.

The video has edited out most of the bits with Gibbons and Kapor, so you get to hear Bill Gates gush about how wonderful the Mac platform is and how Microsoft in 1983 honestly expected Macintosh software to account for one-half of their revenue.

It's a weird little video, and very indicative of the type of PR stunts that were popular in the early days of the digital revolution. Enjoy!

Tipped by a tweet from Dennis



In 1983, Apple was trying to get software developers excited about the new Mac platform and a new way of working with computers. The...
 

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DaveMc

Kapor owns a large portion of Realnetworks, as well as a few other companies.

February 02 2009 at 3:26 AM Report abuse rate up rate down Reply
Patriks7

Wow! If they wouldn't have said that's Steve Jobs, I would've thought it was one of the other guys! He looks completely different! On the other hand, Mr. Gates didn't really change much..

January 31 2009 at 5:35 PM Report abuse rate up rate down Reply
ray

Has anyone noticed how Steve's podium looks like it inspired the apple x-serve?!

January 30 2009 at 7:27 AM Report abuse rate up rate down Reply
z-man

strange little video indeed...
think about it...
I am watching a video from 1983 with Steve Jobs, Bill Gates, Fred Gibbons, and Mitch Kapor playing a spin-off of The Dating game.... with mac software



day just got a little weird.....

January 29 2009 at 5:54 PM Report abuse rate up rate down Reply
Sikachu

I like the last phrase :)

"Apple is red, IBM's blue. If Mac is going to be the next milestone, I need all of you."

That's really good how he rearranged the phrase :)

January 29 2009 at 4:49 PM Report abuse rate up rate down Reply
Nick K.

(Stolen) Macintosh software accounts for 100% of Microsoft's revenue now.

January 29 2009 at 1:30 PM Report abuse rate up rate down Reply
1 reply to Nick K.'s comment
Matt

You are correct. Macintosh had the GUI first and Microsoft copied it and made windows.

January 30 2009 at 3:54 PM Report abuse rate up rate down Reply
Marshal

Brilliant! I'm sure Billy G is not a fan of the editing

January 29 2009 at 12:03 PM Report abuse rate up rate down Reply
wheels

"Of those three software giants, only Microsoft has really survived into the 21st Century."

That's because only the good die young.

January 29 2009 at 11:58 AM Report abuse rate up rate down Reply
Jon

I love the way Bill Gates looks 12 years old in this video.

January 29 2009 at 11:36 AM Report abuse rate up rate down Reply
2 replies to Jon's comment
SubGenius

...and tries to talk in a deep manly voice.

Nice try Skreech.

January 29 2009 at 3:02 PM Report abuse rate up rate down Reply
MARC

"I love the way Bill Gates looks 12 years old in this video."

Fucking creep!

January 29 2009 at 5:40 PM Report abuse rate up rate down Reply
Rob


If you watch even recent interviews where Steve Jobs and Bill Gates are together - you can see they do have a lot of mutual respect for one another.

January 29 2009 at 11:36 AM Report abuse rate up rate down Reply
1 reply to Rob's comment
Adam

That's because they ripped each others throats out to get to where they are today.

January 29 2009 at 12:33 PM Report abuse rate up rate down Reply
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