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Apple wants to know more about your Apple TV use


Apple is now asking users of the Apple TV product to take a survey "in an effort to improve [the] Apple TV." According to Mac Rumors, new Apple TV owners were told about this data collection. In an email sent to various users, Apple gives us the following details about the survey:

"Please take a few minutes to complete this survey to help us understand how you use your Apple TV. Your responses will remain completely confidential and results will be viewed only in aggregate. We value and appreciate your input."

The survey takes a few minutes to complete, and provides users the ability to give their full input in the form of a text box. You can take the survey by clicking here.

Update: Apparently Apple is experiencing a heavy server load and the survey site is being very unresponsive or not at all responsive at this time.

Thanks for the tip, Zack!

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Apple TV

Apple is now asking users of the Apple TV product to take a survey "in an effort to improve [the] Apple TV." According to Mac Rumors, new...
 

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Sherwin Zadeh

You should do a TUAW survey of what people want in Apple TV

February 11 2009 at 12:13 PM Report abuse rate up rate down Reply
1 reply to Sherwin Zadeh's comment
homan2

Ha, If we were in charge, AppleTV would be the next Funzo.

February 11 2009 at 1:33 PM Report abuse rate up rate down Reply
Bill Mac

NO BLU RAY!!!!! Just allow us to BUY HD movies and RENT HD TV Shows. That small change would increase my AppleTV purchases ten-fold!!!

February 10 2009 at 4:57 PM Report abuse rate up rate down Reply
kemck

Why the survey????

Do they not know people want DVR functionality and a Blu-Ray disk?

Duh!

February 10 2009 at 3:02 PM Report abuse rate up rate down Reply
2 replies to kemck's comment
mabhatter

won't happen. The most expensive Apple TV costs less than the cheapest Blu-ray player. Apple view the Apple TV as a home theater "iPod" and wants the price in line with iPods, not Blu-ray players.

DVR is out because Apple's media contracts probably forbid it.. or at least it would make talks to get downloadable content much harder if Apple allowed "stealing" OTA TV. Cable card is out for the same reason and the "world of hurt" DRM just like Blu-Ray.

I agree that Boxee is where Apple TV needs to head...Other people's online content (not paid for) would scare the media companies, and again Quicktime Lock-in is part of thier game. They have nasty NIH for media formats just like Microsoft for document formats (hence no Vorbis, theora, Dirac, Flac, Xvid, etc). Quicktime is their lock-in to sell Mac Pros to video producers, that's why they make Quicktime for Windows to keep people using their tools. There's no way they'd PAY royalties to somebody else for Divix, and other common format players that Boxee uses, and there's no way they'd allow a plug-in structure partly due to their stance on App store and partly because if they "approve" apps, then they assume responsibility for what user apps do and access.

February 11 2009 at 10:22 AM Report abuse rate up rate down Reply
Bryan Arnold

I disagree. OTA HD would not infringe on any movie deals that Apple has. The movies that show on the major networks are far and few between, it would be mostly for news/network shows.

Look at what MS is doing. They sell shows and movies via xbox store. They have the best media device out there right now with Media Center and the Xbox. Whatever deal they have seems to work for them. They have downloadable content and OTA/Cable/Satellite abilities.

I do agree that they will never reach online content like Boxee has though. But, integration with Hulu/Comedy Central/Netflix would be possible. They allready offer these services online, and more viewers would only equal more ad revenue for these providers.

February 11 2009 at 7:47 PM Report abuse rate up rate down Reply
Fernando

AppleTV without Boxee SUX!

AppleTV with Boxee is AWESOME. All I want from apple in take3 is to remove the cheap hw and put a nvidia ION :) Maybe an SDK for legal Boxee version...

there you go...

February 10 2009 at 2:39 PM Report abuse rate up rate down Reply
Bryan Arnold

I don't have a ATV, but I would of liked to take the survey. I think the major fallback that I never hear anyone talk about is the lack of a ATSC tuner in the ATV. Without that, it could never be a device in my home theater.

February 10 2009 at 2:19 PM Report abuse rate up rate down Reply
2 replies to Bryan Arnold's comment
Jason

Why would you need an ATSC tuner in your Apple TV? Doesn't your TV have one built in?

Offer an Apple TV with a CableCARD slot and Tru2Way support, and I'll buy a new one.

February 10 2009 at 2:46 PM Report abuse rate up rate down Reply
Bryan Arnold

Because I want to be able to watch local tv with simple dvr functionality. I only want one device and one input on the tv. Keep it simple. It would be stupid to have to keep switching inputs on the TV based on what I want to do or watch.

That is exactly what I have now with windows media center and a HTPC. I just want Apple to make a full-featured ATV with DVR/ATSC/Blu-Ray so I can stay all apple in my house, and still have one media box driving my tv.

February 10 2009 at 4:36 PM Report abuse rate up rate down Reply
Jash Sayani

Time for Take 3 ?

February 10 2009 at 2:07 PM Report abuse rate up rate down Reply
Sam

That's interesting. I remember an interview with Steve Jobs where he said the company has only done a survey or focus group once, when they were going to open their first Apple Store.

February 10 2009 at 1:27 PM Report abuse rate up rate down Reply
Joe

If you missed out on the survey, why not just go to Apple's feedback site? I think most of the readers of this blog know where it is.

February 10 2009 at 1:21 PM Report abuse rate up rate down Reply
Otsego_Undead

$100 a month. All you can eat.
Then I'll buy an Apple TV.

February 10 2009 at 12:44 PM Report abuse rate up rate down Reply
2 replies to Otsego_Undead's comment
Devon

That's kind of a lot but we do need better options that make it more in line with what normal TV costs. It's OK to rent movies because that is a decent price but if you buy only a few series a month it ads up to be more than just subscribing to satellite or cable.

February 10 2009 at 1:02 PM Report abuse rate up rate down Reply
monkeyrotica

They have this now. It's called "cable tv." It sucks.

February 10 2009 at 1:06 PM Report abuse rate up rate down Reply
Fernando

It's down now :-)

Sorry!

Thank you for being willing to participate in this survey. This survey is now inactive. We appreciate your consideration.

I think they don't care about our opinions anymore, lmao

February 10 2009 at 12:24 PM Report abuse rate up rate down Reply
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