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Latest survey shows Apple customers are happiest



While the economy continues to tank, and desktop PC purchases are falling, a new survey from ChangeWave Research says Apple customers are the happiest buyers. Looking at people who bought a computer in the last 90 days, 81% said they were very satisfied with their purchase. That compares with 67% high satisfaction from Asus, Dell is at 55%, HP at 52%, and Toshiba at 52%. Only 50% of Lenovo buyers were very satisfied. Ouch.

Apple buyers plans to get a new laptop have increased 3% since the January survey. Plans to buy a desktop have declined by 2%.

Other survey highlights reflect similar opinions to Apple buyers. People buying brands other than Apple still want laptops, while interest in desktops continues to sink. There is also continuing interest in netbooks, and many Apple owners in the survey said they considered the iPhone to be a form of netbook.

The report also notes that overall consumer electronics spending is at the lowest level since ChangeWave began their research in 2002.

If you'd like to see a PDF of the complete survey results click here.

While the economy continues to tank, and desktop PC purchases are falling, a new survey from ChangeWave Research says Apple customers are...
 

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SmilinGoat

90 days is not long enough to decide if you like a computer or not, it would be better if it was about 1 year.

February 21 2009 at 8:15 PM Report abuse rate up rate down Reply
Topher

I have a Mac and love it. It is a March 2007 MacPro 17"
Yes I did have a couple problems with the hardware. Screen warped after 6 months, they replaced!
Battery BLEWUP after a year, they replaced.
Apple Care and support has always been well educated and trained as well as very helpful.
No electronic is going to be free of problems in all their devices, the thing is do they FIX it or REPLACE it for you, if so great!

The article and survey was showing the support primarily not how many lemons each produce

February 20 2009 at 5:37 PM Report abuse rate up rate down Reply
jldmcc

If you are unhappy with the results from your Apple Store , call their customer service line. I think you will find them quite accommodating.
Keep your cool !!!

February 20 2009 at 4:21 PM Report abuse rate up rate down Reply
Jutzuro

I agree that Apple service sucks and I have my reasons:

I admit that MacOs is a great operating system and certainly much better than windows. However Appe products are a harware nightmare.

I bought a Powerbook in 2004 (in Germany) and It was repaired four times in one year (including three logic boards replacements and a display). They kept me away from my computer for 5 months all together! the computer failed again but they refused to repair it. I had long discussions with several representatives about the underperformance of my computer. I treatened them with legal action and finally complained before the european consumer portection office. A couple of months after a representative called me and after making me do a series of tests with two technicians (one of them was a moron) he agreed to replace it with a MBP. I frequently read that service in the States fast and good. You lucky americans. Europe is another story (at least the continental one)

My two-year old MacbookPro has been already sent twice for repair (including a display and a logic board replacement, not cheap ones I guess). They have improved on they harware failure rate certainly!
Repair times have been one week average IMO because I purchased Applecare.

People would argue that only owners with problematic units complain in this kind of forums (and in the Appe one) but I think many other just put up with the repairs and dont do nothing about it bc they just do not know where.

No more apple for me when this one dies. This is my story. Cetainly, just one among may others.

February 20 2009 at 5:05 AM Report abuse rate up rate down Reply
1 reply to Jutzuro's comment
David Robison

I'm surprised to hear these complaints about Apple hardware. I've owned at least 7 Macs over the last 24 years and had very few problems. True, my plastic MB did need a new case when it warped and the trackpad button no longer "clicked" (but still registered the mouseDown). I almost always buy AppleCare because I use the machines for work and want to minimize downtime, so the cost is worth it for me.

It's also well known that Macs have a significantly lower total cost of ownership (on average) than Windows machines due to their lower maintenance and repair costs.

Clearly, though, Apple needs to do a much better job dealing with these lemon machines. In the EU and in the US.

Tschüß

February 20 2009 at 11:42 PM Report abuse rate up rate down Reply
chrissmckeon

In the past 5 Years I have owned, Dells, Toshibas, Emachines, and Macs.
And in my personal opinion the Mac is the best I had my dell and not 3 months after the machine was sent to Dell, this continued 5 more time until they replaced it and I replaced it soon after with a Apple MacBook followed by Imac. Now with the full mac system, with a Macbook, imac, and iphone I am completely happy with the service. There will be no other computer for me but the Apple products that seem to be that much better.

February 20 2009 at 3:55 AM Report abuse rate up rate down Reply
tom

Even though the article is talking about recently purchased mac laptops, I've had nothing but problems with apple genius bar. My macbook pro had taken away twice, once when the logic board went among many other parts and another, 2 days later, when the dc unit went and the logic board failed again, I was without it for about 2 weeks and they couldn't care less.

More recently I went back to a different store with my iphone and again they couldn't be bothered to sort the problems because it was out of warranty. A quick ring to o2 and they were more than happy to sort the problem. Apple's loyalty to it's customers really doesn't seem to be there.

However when I've bought stuff from there it's been a much better experience.

February 20 2009 at 3:18 AM Report abuse rate up rate down Reply
MarxAnth

Wow.. Acer ranks 3rd.. besides their netbooks all their other machines are the biggest pos.. and Lenovo in last place.. HUH? As PCs go I find their machines built pretty well. If I had to give up my Macbook Pro, I'd take a Thinkpad any day..

February 19 2009 at 11:08 PM Report abuse rate up rate down Reply
anjldust

Well, at least this post has showed me that I'm not the only one with major issues with their MacBook. The early 2008 models seem especially bad, with several issues being known to Apple. All they do is replace it with the same faulty parts and send you on your way. (This is especially true with problems with cracks in the case and logic boards, both of which I've had issues with. I can see my motherboard right now, due to a massive crack on the front of the laptop. I've never dropped it or even set it down hard.)

After reading this and ranting earlier on, I called Apple to discuss it with them and they offered no concession, only telling me that I'd need to upgrade to their expanded AppleCare plan. Sorry, not getting robbed out of an extra $250 when they sold me a crappy machine with known issues that they refuse to fix.

I've reported them to my state consumer affairs office. I suggest others with these problems do the same.

February 19 2009 at 8:29 PM Report abuse rate up rate down Reply
4 replies to anjldust's comment
ryan001

@shaunisdirty

I'm sorry but you are mistaken. The article clearly states that this data relates to customer satisfaction who have made a purchase in the last 90 days—not complete installation bases.

February 19 2009 at 7:45 PM Report abuse rate up rate down Reply
Lisa

This study makes me laugh. I was required to get a MacBook for my major, and I've never been more miserable with a computer. I am constantly having to go back to the Apple store and have them repair and replace components of my laptop constantly. My Apple Care warranty expires soon... every time I walk in with a new problem and they pull up my customer history, the employee at the genius bar is shocked at how many times I've had to have repairs.

My hard drive has fried three times, my motherboard needed to be replaced, my inverted logic board replaced, my keyboard replaced, my cord replaced (it started to smoke and burn a hole through the wire), and I'm currently awaiting parts to replace my top casing to arrive (including a new keyboard again and the trackpad). I am a graphic design student. I am not doing any serious "heavy duty" work on my laptop, nor am I abusive towards it--it stays in once place in my room and I never eat or drink around it.

I feel like if I had any other laptop they'd just give me a new one after all this. :( Because of my mac it's extremely difficult for me to complete my school work and it causes me unnecessary stress.

/rant

February 19 2009 at 7:15 PM Report abuse rate up rate down Reply
1 reply to Lisa's comment
tdowling

If it's any consolation, the guy's reaction to your repair history is probably a good indication that you're an unfortunate exception to the norm... :-/

Stay on them and keep trying to get the sucker replaced!

February 19 2009 at 8:42 PM Report abuse rate up rate down Reply
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