Filed under: Analysis / Opinion, Odds and ends, Apple, Flickr Find, Apple History, Graphic Design
by Mike Schramm (RSS feed) on Mar 10th 2009 at 11:30AM
You can call Steve Jobs a visionary if you want, but the Vanzettis are the real visionaries -- who would have ever thought of using
a computer company's logo to sell fruit?! Though it's a little bit squished and the colors are different than we've ever seen (a red apple and a green leaf? why didn't they ever use that on the old IIe's?), the old bite-out-of-the-apple logo is definitely very familiar.
We doubt Apple will take any legal action here -- the Mac makers having a problem with a fruit company would be like a record company having a problem with Apple (
oh wait). As long as Vanzetti never tries to release an iOrange, they'll probably be fine.
Thanks, Lucky!
Reader Comments (Page 1 of 2)
Genius Jones said 11:53AM on 3-10-2009
Apple has no standing to sue here. Copyright law separates industries for trademark purposes, something I would think you'd know after probably having written several pieces about the 30-years battle Beatles' record label, where this was the central issue.
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mentalsticks said 12:02PM on 3-10-2009
That, and also: who cares?
It seems that tuaw nowadays is filled with nothing but fluff and advertorials.
Alex Bratu said 12:01PM on 3-10-2009
This article shows us everything that's wrong with TUAW. Is news so scarce with Apple that this garbage is what you decide to write about?
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Ed said 12:22PM on 3-10-2009
They get paid per article, it's not that surprising is it?
TexRob said 12:22PM on 3-10-2009
I gotta say, I have ignored every post on the Engadget network regarding "this is news?!" until now. This is pretty bad. Some of the little posts are kind of amusing, and I generally like most of them. This is just terrible though.
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akaz3 said 12:25PM on 3-10-2009
This looks more like the Vespa apple than the Apple apple:
http://vespausa.com/apples.php
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Swimatm said 12:26PM on 3-10-2009
The question is, who has been around longer? That will determine who can sue.
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Ed said 12:35PM on 3-10-2009
Well, it's not a trademark registered with the USPO, not under the name Vanzetti...
ernie said 12:33PM on 3-10-2009
Forest Gump confused it with a fruit company when his shrimp boat biz was invested Apple ($AAPL)
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actionbastard said 12:50PM on 3-10-2009
I'm sure they would make Steve a deal that he wouldn't refuse
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Peter said 1:05PM on 3-10-2009
Really?! REALLY TUAW?!?!!?! A picture of an apple with a bite out of it on the side of a box of apples is news?! Common! This is almost grounds for me to delete you from my RSS feeds! This is just sad.
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Dan Fever said 1:14PM on 3-10-2009
Please more app reviews. You have slowed on those and lately content has been pretty blah. I will be deleting my engadget RSS because they have completely bored me to death. Nokia is still in business??
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brian said 1:52PM on 3-10-2009
Add me in with all the gripers here. I'm not usually one to complain about TUAW editorial choices, but a fruit company with an apple in their logo? Duh. Too obvious to be funny. Just lame.
Next will be a post about the McIntosh apple ("The Macintosh project started in the late 1970s with Jef Raskin, an Apple employee, who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh, but the name had to be changed for legal reasons.") and the amp company.
http://en.wikipedia.org/wiki/McIntosh_Labs
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Justin said 3:34PM on 3-10-2009
In Other BREAKING NEWS: I successfully finished a whole bag of Sun Chips.
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Peter said 3:47PM on 3-10-2009
The whole thing?!?!?! And it didn't make TUAW headlines?!?!
mi_sat said 6:00PM on 3-10-2009
F*ck*ng waste of blog space. Yes, it's TUAW's blog to do with what it wants, but give me a break.
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mi_sat said 6:20PM on 3-10-2009
I don't see the Apple netbook article as carried in the wall street journal and dow jones newswire. Perhaps it was bumped by this stupid article.
required said 6:00PM on 3-10-2009
omgwtfbbg!!!!! http://www.uaw.org/ just a T away!!!!!! icurumba!!!!!
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jonathan neil said 1:38AM on 3-11-2009
wow, calm down everyone. it's a funny coincidence, imo. you don't have to click on EVERY story, btw.
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mentalsticks said 4:07AM on 3-11-2009
You know what? i've got the feeling that clikcing on any story yields the same lameness on tuaw nowadays. so your comment SHOULD have been: "you don't have to click on ANY story, btw"