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HD movies on the way in iTunes


Got $20US and a hankering for lots and lots of pixels? iTunes has a deal for you: Apple announced earlier today that it is launching HD movie sales and rentals in the iTunes Store, beginning with a small selection of titles (Transporter 3, W. and more) and with a couple of big-ticket films up for pre-order: vamp-rom-teen thriller Twilight drops on 3/21 and James Bond in Quantum of Solace on 3/24. Sales will be $19.99US and rentals will cost $4.99.

Up until now, HD movies had to be purchased rented directly on the Apple TV, although HD television content has been in iTunes since late last year. This is a big step forward for iTunes users and a big 'pptthhbbttt' to the Blu-Ray business model. Keep in mind a few caveats: you'll need iTunes 8.1, and you may want to test your video output path if you've got a DisplayPort-equipped machine and a large external screen (these files are going to be HDCP-enabled, bet on it). Playback quality may not be what you've come to expect from HD media, as the files will still be 720p with H.264 compression -- but be sure to keep plenty of open hard drive space and a clean ISP connection, since they'll weigh in at four GB or more per movie. No word yet on whether the movies will include Dolby Surround audio instead of simple stereo. Looks like Twilight and Quantum will carry the Dolby audio option, though other HD movies may not -- check the rental page for individual titles to be certain.

I'm continually impressed with the quality of streamed and purchased HD video that I play back from my previous-generation MacBook Pro over VGA to a flat-panel 720p TV -- it's not dramatically different from satellite or broadcast HD, at least to my verging-on-middle-aged eyes. The opportunity to buy or rent HD movies might make the Mac mini media center even more appealing.

Thanks to everyone who sent this in.



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Got $20US and a hankering for lots and lots of pixels? iTunes has a deal for you: Apple announced earlier today that it is launching HD...
 

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Mendy

Does anyone know when we get this in UK to buy HD movies?

Thanks

June 10 2009 at 9:59 AM Report abuse rate up rate down Reply
Mendy

Does anyone know when we get this in UK to buy and own?

Thanks

June 10 2009 at 9:58 AM Report abuse rate up rate down Reply
sunkeepsrising

i agree that digital distribution is awesome. apple does 720p max for HD. which i also agree is good for most people, and they won't realize the difference. it is possible to do 1080p through digital distribution. VUDU does this.

and i also agree that prices need to come down, but this is entirely up to the studios. $20 is the standard price for now and will remain that way for awhile.

March 23 2009 at 2:41 PM Report abuse rate up rate down Reply
Gerald

720p may technically be HD, but it is still a far cry from good HD. The compression these movies go through makes them nowhere near as good as Blu-Ray. Not to mention the fact that I have yet to pay over $20 for a Blu-Ray, so why would I pay $20 for worse quality?

March 21 2009 at 11:43 AM Report abuse rate up rate down Reply
Bill Mac

- I know that WE think download prices should be cheaper than physical media, but the Studios want us to pay for the "convenience" of a download - vs- going to a store and buying it.

- "Downloads are bad because we have to pay for storage and backups?"... so who exactly bought you your shelves and cabinets to store all those DVDs you may own? Disney? MGM? And do they give you free replacements if they get scratched? I didn't think so.

- 720p is HD. Live with it. Those of us who don't want to invest in "yet another" physical copy of the same media actually do prefer a 720p download (that looks awesome!) to a BluRay player and expensive discs with extras we never bother watching. No, I don't have a "home theatre" - I have a living room. Like most folks.

- Ideally, someday - Apple will eventually "host" all the content on their servers and stream it to users as needed (paid for) in whatever the latest, greatest format is. They'll do the upgrading for us - better then paying yet again for another copy of the same media.

March 20 2009 at 2:50 PM Report abuse rate up rate down Reply
1 reply to Bill Mac's comment
required

We should not pay more for less. Same way we should not pay to be sold to.

Wow, you seriously equate furniture with computer data storage? They are really synonymous for you? Amazing. I have never had a scratch on my coffee table make my television remote disappear for example. Has such a thing happened to you? Freaking amazing. I'd love to see your shelving! Please post picks.

480p and 720p are not 1080p and neither say anything about audio quality. You'll understand once you take a go at Blu-Ray.

I share in your closing hope, but I know that would never happen.

March 20 2009 at 8:22 PM Report abuse rate up rate down Reply
Kyle

Why $19.99, what do you pay for a DVD in the store, a physical piece of media, stamped, boxed, packaged...

Seems the price could come down somewhat, I see Barbie Presents Thumbelina listed for $19.99, but at Costco, as my daughter pointed out, you can buy the disk for $13.99.

Hmm, $10 for Jimmy Neutron online and at the local supermarket, still seems it should be little cheaper online.

March 20 2009 at 2:10 PM Report abuse rate up rate down Reply
andruss1

You can, just like with a DVD, rip the download to anyformat you want, and burn it to a dvd or divx or any other file you want. I do not understand the problems. This type of media from apple appeals to people, who cares. If you dont want it dont buy it. Its that simple.

March 20 2009 at 1:07 PM Report abuse rate up rate down Reply
required

The PlayStation store has had real HD movies for rent and to buy (and they stream) for some time now. Hopefully Apple will continue this game of catch up and begin to include Blu-Ray players in their systems.

March 20 2009 at 12:45 PM Report abuse rate up rate down Reply
balls

I like the idea of being able to purchase content from a variety of stores, so I'm happy that ITMS allows this (though I wont participate). ATV makes it easy for people to rent/buy movies, which is pretty handy for my GF. If she has her friends over, and they want to watch a new movie, it saves them the hassle of going to lackluster, or it saves me the hassle of downloading it from usenet.

What gets my goat is that they insist of calling this HD, and will end up spreading lies and deceit about HD with their marketing. I don't want this to become the defacto HD format.

Don't get me wrong. I LOVE digital distribution. Physical media is old and outdated. However, I want the best. I want real HD content. I want the superior picture and audio quality that bluray offers. That is the real HD standard.

March 20 2009 at 12:37 PM Report abuse rate up rate down Reply
1 reply to balls's comment
required

I too love digital distribution but I think a lot of issues need to be flushed out way before we embrace it with open arms. For example we shouldn't have to pay for storage and backup and if we end up having to do so, the product should cost a lot less to compensate for this. Also, I should have a lot more freedom with playback. What I hate about iTunes is that I have to use an Apple product to view content. This is different than the physical counterparts. In general I want more consumer rights, not less.

March 20 2009 at 12:55 PM Report abuse rate up rate down Reply
mike k.

Thank god for this feature now. It was absolutely crazy that i can plug my macbook pro into my hdtv, but i could not rent an HD movie off of it to put on the HD tv...

March 20 2009 at 12:35 PM Report abuse rate up rate down Reply
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