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Remembering the TAM

Our friend Hadley Stern at Apple Matters reminds us that that on this day in 1997 the Twentieth Anniversary Mac (or TAM) was offered for sale to a mystified public. Originally slated to sell for about U.S. $9,000 it was reduced at introduction to U.S. $7499.00. It was delivered and set up by a concierge, and at the time it was pretty radical, at least in looks. It was a thin, upright design, with an 800x600 LCD screen, a TV Tuner, and a Bose Audio system with a sub-woofer and power supply that sat under your desk.

Only 12,000 were made, but many remained unsold. The price soon dropped to $3500.00 and in March of 1998 it was closed out at $1999.00. That outraged original owners, and Apple responded by giving them a new Apple laptop.

I was able to grab one of the TAMs at $1600.00 and at that price I thought at least it would make a nice music system and second computer. Unfortunately, the system developed a nasty audio buzz. I wasn't alone, and many of the units had to be returned for a fix.

Performance specs weren't too great. It was limited to 128 MB of RAM. Most of the internals were similar to the components of the then current PowerMac 5500 and 6500, although the TAM had a custom motherboard.

I added a processor upgrade sold by Newer Technology, which kicked the speed from 250 to 400 MHz. That helped, but the upgrade required a new back for the TAM that didn't enhance the slim profile.

Of course the TAM was a statement computer, not a howling fast desktop. Here is a link to the specs. Although Steve Jobs was said to have hated the TAM (he was in exile from Apple at the time) you can see some of the early evolution of the iMac in the design.

There are still quite a few of the TAMs out in the world, and there are some web sites dedicated to keeping the flame alive. You can't run OS X on them, so you had to max out at OS 8 or 9.

Jerry Seinfeld had one, and it could be seen on the set of his TV show in the final season.

I parted with mine long ago, but it was always a good conversation piece when people dropped by, and the 90's ultra-modern design doesn't look out of place at all today.

Thanks to Apple Matters for reminding us about the TAM.

Our friend Hadley Stern at Apple Matters reminds us that that on this day in 1997 the Twentieth Anniversary Mac (or TAM) was offered for...
 

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benklow

I worked at an Ad agency that bought 5 of these when they were EOL'ed at Apple. They were set up in conference rooms (and I think the manager took one home). I got to set 'em up (this was post Concierge at this point).
They were BEAUTIFUL compared to the standard computers of the day- except for the brand new (color) iMacs which were just starting to propagate.

Truly the beginning of the end of beige started with apple's laptops and this
First Flat panel desktop machine- The only other subwoofer included model (if you ignore the iSub) was the 6500- I think i was the only person who utilized that subwoofer

March 22 2009 at 10:41 AM Report abuse rate up rate down Reply
ThisIsAdamB

Hey, watch one get unboxed and set up/booted up for the first time by me and my friend Al here: http://www.youtube.com/watch?v=xaOyJ5FUjSw (Not spam, this video has been listed on TUAW before, I think.) Skip the first six minutes if you like, that's mostly dealing with something "extra" the guy who Al bought it from put in the box.

March 21 2009 at 1:59 PM Report abuse rate up rate down Reply
House of Mirth

Yikes. The Twentieth Anniversary Mac. Absolutely the wrong thing for Apple to be doing in 1997.

Sure, it was a design statement. And I might have appreciated it too, if Apple hadn't expected everyone else to buy stuff like the Power Mac 4400. Or if the Mac platform had not been dying.

This isn't to say, of course, that the TAM wouldn't make a fine collector's item someday. But back then, a $9000 boutique desktop with concierge service was a painful reminder of Apple's lack of focus in the middle of a crisis.

March 21 2009 at 3:33 AM Report abuse rate up rate down Reply
tys

The TAM was my very first Mac! It was all souped up with big HD, G3, Ethernet.
Only recently replaced with an iMac. I wanted to use it as a monitor and speakers for a Mac Mini, but there was no easy way to do it.
The TAM and the IBM PC110 are the only computers I was ever able to sell for what I paid for them.

March 21 2009 at 1:58 AM Report abuse rate up rate down Reply
mart

" the 90's ultra-modern design doesn't look out of place at all today"

Are you kidding? It's hideous.

March 20 2009 at 7:36 PM Report abuse rate up rate down Reply
1 reply to mart's comment
tys

I think it's better looking than anything Apple's done since, but dang that 12" screen in so tiny!

March 21 2009 at 12:46 PM Report abuse rate up rate down Reply
sith

Last time I was at apple headquarters (?jan 2008) there was still at least one TAM around being used for cd playback.

March 20 2009 at 6:48 PM Report abuse rate up rate down Reply
jimthedj

I have one also. When he means a statement computer, at the time it was the Mercedes of computers. The sound system blew away everything, for it's day it was fast, and the design was WAY ahead of it's time.

At the time, it was the FIRST computer I had seen that could do video AND it had built in TV Tuner. People coming into my office could not believe I was watching TV on a computer in high quality.

The only mistake they really made is not making it upgradable... Owners like us had to go to third parties companies to add ethernet and upgrade the processor.

March 20 2009 at 6:32 PM Report abuse rate up rate down Reply
Ged

I still have one (without a buzz). It forms part of my bedroom entertainment system as it sounds wonderful.

It has been updated with a G3 chip, USB ports but still features the original tiny hard drive. I run a wonky version of iTunes with the library on a USB drive.

I love it and wouldn't part with it for a gold pig.

March 20 2009 at 5:47 PM Report abuse rate up rate down Reply
George

You can fix the buzz yourself. I "fixed" mine 6 years ago and it has just come back. It's the power connectors inside the bass unit. They get coated and just require an eraser to remove the build up. I have mine connected to the audio out on my airport express and it sounds wonderful. I also use it for my legacy data formats.

March 20 2009 at 5:34 PM Report abuse rate up rate down Reply
Enigmafan420

Call me stupid, but how can it be the 20th anniversary Mac in 1997-or is that the 20th anniversary APPLE computer?

1984 is the Mac Launch date-20 anniversary would have been about the time of the intel transition.

March 20 2009 at 5:32 PM Report abuse rate up rate down Reply
1 reply to Enigmafan420's comment
TheGeek

Yea I think they mean the 20th anniversary of Apple. Most likely went with TAM 'cause TAA would just sound stupid.

March 21 2009 at 12:21 AM Report abuse rate up rate down Reply
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