Blockbuster to bring content to Apple

The conflict of interest as shown here in where we all assume Apple will block Blockbuster from bringing it's service to iTunes, or the AppleTV is one of the very reasons Apple shouldn't be in the media distribution business...or atleast cling to it as much as they currently do.

Buying a Mac, an iPod, or an AppleTV is a hardware and software choice, I've purchased the product that I think does these functions the best - it shouldn't limit large companies being able able to offer integration with a service they already offer.

It's the closed minded "protect our movie purchases" thinking that will keep people away from these products. I own an AppleTV because it is the easiest way for me to constantly, and effortlessly show photos on my HDTV, and listen to my MP3 collection over my home theater - it doesn't mean I want to be forced into Apple's media store. It doesn't make sense for me to buy or rent every single movie I watch, maybe its cheaper to have a netflix membership, and as a netflix member any additional rental on top of my monthly fee is a waste of money! And if Netflix wants to work a partnership with almost every hardware device out there, its in that hardware devices best interest to work with them.... and once another device does what I want better than the AppleTV does, I'll get rid of it and buy something else.

Microsoft realized that even though they sell and rent movies with their marketplace on the xbox360, a netflix partnership would be appealing and possibly sell some units, at the very least would decrease the likelyhood that customers would jump ship for a device that does what they want.

It wasn't a "closed case" with Microsoft, and it shouldn't be with Apple.

Not to be too nit picky, here, I guess Hulu won't be too happy if you refer people to Netflix. In other words, the link above is wrong. No big deal, of course. :-)

Scranton eh? Nothing like Old Forge Pizza, heyna or no?

/Scranton refugee
// I was on Hatchy Milatchy when I was a kid

fuck blockbuster.

Your summary jumps the gun and makes the same assumption A.I. did--they said they are "considering other platforms". Apple is not specifically mentioned and nothing is definite other than TiVo at this point.

Currently blockbuster offers downloadable rentals, but for PC only. So I am assuming all they are saying here is that there will be a way for mac users to use their rental system, no big news here.

Im going to assume this means streaming that is compatible with a Mac's web browser. NOT iTunes integration. What would blockbuster possibly offer that the iTunes store does not already?

Hmm should I rent Terminator 2 from iTunes on ATV for 4.99 in HD, or from Blockbuster on ATV for 4.99 in HD.

see my point?

Apple and Blockbuster sell and rent the same content. I can't imagine Apple is going to allow Blockbuster onto the Apple TV.

Maybe a Blockbuster media player that runs on the Mac?

You need to think of iTunes as a portal, which can accommodate certain big brands a bit like Amazon do with their website. I am waiting for ebooks to be made available however Amazon might have a hissy fit about it. There's also software as well which could be added in the future (all mac of course). However the announcement could be nothing if they stick Apple in the sentence it will get some column inches somewhere.

I would assume it's a partnership to have rentals become available when films are released.