Filed under: Analysis / Opinion, Apple Corporate, Apple Financial
New Get a Mac ads after "Laptop Hunters"
In "Legal Copy," PC starts telling how "easy to use" he is, but as he talks, his disclaimer copy appears at the bottom of the sceen. The final new ad, "Biohazard Suit," PC explains his biohazard suit as he tells Mac about all of the recent viruses going around for Windows.
While these ads are funny, you can't help but wonder if this is Apple's response to the recent "Laptop Hunters" Microsoft ads, although with the production schedules involved it's likely that the new Apple ads were already in the can or at least well underway when Lauren and her pals hit the screen. You can watch all of these new ads by going to the Get a Mac page on the Apple site, and we'll be talking about them on the talkcast in just a few minutes.
Thanks to everyone who sent this in!
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Reader Comments (Page 1 of 3)
benm_at said 9:49PM on 4-19-2009
i dont know why but the "carousell" on the ads page dont work on ff, safari and ie
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ack154 said 10:20PM on 4-19-2009
I had to turn off Adblock to get them to work.
DT said 4:47AM on 4-20-2009
Still no "carousell" despite turning off AdBlock.
Carlos Betancourt said 7:06AM on 4-20-2009
Same problem here. Please help, I'm dying to watch the new ads!
cg0def said 4:25PM on 4-22-2009
I have adblock enable on both firefox and safari and it works just fine. Maybe it's time you do some maintenance on your mac ...
Galley said 9:52PM on 4-19-2009
These are some of the best ads they have had in some time.
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Shunnabunich said 10:52PM on 4-19-2009
Yeah! I'm normally of the opinion that this campaign is a long-dead horse that needs to stop getting beaten, but these ones actually made me giggle a couple times. :) Nice to see they still have a sense of humour on their side, unlike certain other companies.
Quine said 10:22PM on 4-19-2009
I think they should move fast to come out with counter laptop-hunters ones. These bore me.
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Shunnabunich said 10:57PM on 4-19-2009
Actually, "not falling for the bait" isn't such a bad strategy either. Even if these ads weren't intended to specifically counter the "Laptop Hunters" ads, they still communicate why Macs are *worth* more while not really differing from the other Get a Mac ads overall — more or less putting the smackdown on the MS ads without even breaking their stride.
Justin said 10:58PM on 4-19-2009
I got a good laugh, but I think that it's a little too much on the "mud slinging" side with the same old arguments. I just don't think that this is how you get users to switch. I'm a user that switched in the last year when I began working for a school district that was all Mac and now I love it. Let's highlight the OS and features in a way people can see. The iPhone ads are great, lets get the Mac ads in the same place Apple!
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David Robison said 12:21PM on 4-20-2009
I agree: and show the great ways the iPhone and Mac work together; show all the stuff that comes with the Mac that you have get separately with the PC; etc.
shaunisadirty said 12:53PM on 4-20-2009
@David - You obviously haven't used a PC in the last 5 years. PCs come with almost the same software Macs do, with the ability to add software of choice, Microsoft just doesn't shove it down people's throat like Apple does.
And can you explain how iPhones work great with a Mac? I have an iPhone..and it works great with Windows. It syncs. That's about all there is to it. What's so special about it on a Mac?
Eric said 1:07PM on 4-20-2009
Switching to a Mac, the first thing I noticed was how software all works together... I have Address Book with all of my contacts in it, which is then used by Mail. On Windows, there was a similar program, but Outlook Express didn't care, so I had to have two contact lists.
When I open iMovie to make a video, and I want to add a photo or song, iTunes and iPhoto catalogs are embedded in iMovie. When I want a slideshow on iPhoto with a song, I can access my music easily.
GarageBand lets me export directly to iTunes. All of Apple's software communicates with each other, while the software that was on Windows was kept as separate as possible, with a few exceptions.
There aren't as many choices as far as software goes, but what is available is better, in my experience. On Windows I used Firefox and Thunderbird over the included software, on the Mac I use Firefox and Mail.
Darren said 11:22PM on 4-19-2009
Greatest ad campaign in the history of computers.
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Rob said 11:26PM on 4-19-2009
Who gets viruses anymore? I've never gotten anything in Vista or Seven, and at least the firewall is on by default (: (Is that bug fixed yet? I started w/ 10.5.1) I want a pages or numbers or xcode ad, instead of these annoying ones that really stretch the truth. Oh, the ui team should force a left or right dock down people's throats; Leopard just looks atrocious w/ it at the bottom ):
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Tanner said 12:32AM on 4-20-2009
It's funny you bring this up. 2 people at my work (a tech company) just got a virus at nearly the same time. This is on Windows XP with Symantec Anti-Virus, fully updated. I can't imagine how many home users have viruses and don't even know about it.
James Madley said 12:38AM on 4-20-2009
The people these ads are aimed at still get viruses.
If you feel these ads are aimed at you then you're not as smart as you think you are (or you are as dumb as you want to be).
justflybob said 2:58AM on 4-20-2009
Oh, please.
In my office this past week, the other partners I work with had their XP Pro SP3 systems completely blown up by a very nasty virus. All this with McAfee updated daily via a VPN network.
Two other systems were shutdown (they were out of town) and mine was the only one left standing. Surprise! I run a Mac running XP Pro SP3 under VMware Fusion, as required to run the proprietary Windows apps.
Jon said 5:50AM on 4-20-2009
Your comment is all well and good, except that the majority of people are still on XP. So this ad affects them.
Right now there's little incentive to write a virus for Vista or 7 so it remains to be seen how 7 will stand up when it becomes the majority OS (assuming it does of course).
But I fully agree on the switched-off OS X firewall though.
ack154 said 8:54AM on 4-20-2009
Even our corporate users with firewall + cisco security agent + SAV still manage to get tons of viruses and spyware. So I am absolutely certain that MANY home users get even worse.