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Apple's affectionate, slightly starstruck Twitter HQ profile

What's the microblogging trend that pits Ashton against CNN? Yes, it's Twitter -- you can dig it, and apparently so can Apple. The social-media darling is the subject of a glowing profile on Apple's Business site, bearing the humble and understated headline "Twitter. Triumph of humanity." Mmm-kay.

Aside from the slightly over-reverent "here's to the crazy ones" tone, the profile is quite interesting; it points out that Twitter's development team overwhelmingly prefers the Mac, and that the baked-in Ruby on Rails support in Mac OS X is vital. Several team members use the MacBook Air as their primary development machine (many running the so-good-it-hurts editor TextMate), and the overall theme of 'minimalist elegance' is cited as a common philosophical thread for both companies. Twitter founder Biz Stone even admits that, while other handset vendors have offered the Twitter team free phones, the staff remains fiercely loyal to their iPhones.

While we do love Twitter around here, and you can't blame Apple for wanting to highlight the Mac brand in the light of the blue birdie's buzz, I have to wonder if the linkage between these two companies -- both touted by critics as promoting style over substance, and both slagged for being 'cool' at the expense of actually being useful -- is strategically advantageous to Apple.

[via Techmeme]



What's the microblogging trend that pits Ashton against CNN? Yes, it's Twitter -- you can dig it, and apparently so can Apple. The...
 

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valencio



Twitter is like a breath of fresh air on the Social Media scene. I have been on it for just a few weeks now and I have met several interesting people. It is a platform to network with people you would like to meet in real life.

http://ePostMailer.com

May 02 2009 at 5:25 AM Report abuse rate up rate down Reply
1 reply to valencio's comment
oakie

you should fix your blog before spamming us with it.

"Warning: Unexpected character in input: ''' (ASCII=39) state=1 in /home/sprika/public_html/wordpress/index.php on line 17

Parse error: syntax error, unexpected '.' in /home/sprika/public_html/wordpress/index.php on line 17"

May 02 2009 at 2:56 PM Report abuse rate up rate down Reply
nerfgun

I think the "humanity" usage was more a reference to simpler, "more humane" interface concepts, rather than saying Twitter is one of the greatest inventions in human history. That's how I read it anyways.

May 01 2009 at 4:35 PM Report abuse rate up rate down Reply
alansky

Personally, I'd say that Twitter's meteoric rise to ubiquity is proof positive that the world, in all its complexity, is eager to embrace triviality.

May 01 2009 at 3:14 PM Report abuse rate up rate down Reply
Jorge Chao

http://twitter.com/help/how

Notice the blue bird...

Not for nothing, but TextMate IS so good it hurts

May 01 2009 at 3:08 PM Report abuse rate up rate down Reply
Mike

Ugh, isn't it bad enough Apple has to hire Justin Long for their commercials? This hipster douchebag image they are trying (and succeeding) at portraying is becoming sickening. Can't they go back to the "I'm better than you because I am rich and can afford a Mac" image they used to have?

Makes me glad I don't own a Mac, just their OS with superior hardware ;)

May 01 2009 at 2:53 PM Report abuse rate up rate down Reply
2 replies to Mike's comment
Andrew

Welcome, it seems you fit right in with us other douches.

Oh, and you meant to say "stole" their OS.

May 02 2009 at 12:51 PM Report abuse rate up rate down Reply
oakie

hey look everybody! Mike is a "1337 h4x0r"! he was able to orders parts off newegg, plug them together, and follow commonly posted instructions on building a hackintosh!

he is a true pillar of both the hardware and software communities whose h4x0r1ng abilities are second to none. man, it is so exciting to know i read the same blog as this obviously super rich guy who chooses to be frugal and builds the most powerful macintoshes on the planet! these are exciting times for the mac community and tuaw!

Mike is truly a god amongst us mere mortals! so tell us your secrets to success, Mike! we're all at the edge of our seats! dont keep us in suspense!


*facepalm* welcome to the comments section.

May 02 2009 at 2:54 PM Report abuse rate up rate down Reply
Johnny

I think Twitter has its uses, but using it to tell people the details of where you are or what you're doing is really egotistical. You must really think a lot of yourself if you think I care that you're at Starbucks or whatever. And for that reason, if you need to tell me something that is important enough for me to read it, email it.

May 01 2009 at 2:51 PM Report abuse rate up rate down Reply
5 replies to Johnny's comment
jigme

point of order: being accused of promoting style over substance is hardly being "touted"!

May 01 2009 at 2:29 PM Report abuse rate up rate down Reply
required

Flutter http://www.youtube.com/watch?v=BeLZCy-_m3s

May 01 2009 at 1:44 PM Report abuse rate up rate down Reply
Erik Shultz

Apple's Twitter's feed is ...?

May 01 2009 at 1:43 PM Report abuse rate up rate down Reply
James Donevan

"and you can't blame Apple for wanting to highlight the Mac brand in the light of the blue birdie's buzz"

Assuming you're not colour blind, Twitter doesn't use a blue bird in their artwork. Presumably you are trying to tie the story to Twitterrific - which begs the question: Where did you get the notion that Twitterrific had anything whatsoever to do with this article, let alone influence Apple's take on Twitter?







May 01 2009 at 1:42 PM Report abuse rate up rate down Reply
2 replies to James Donevan's comment
Michael Rose

It was indeed a reference to Twitterrific (see the link), which while not an official Twitter brand icon still has come to 'stand in' for Twitter for many Mac users.

May 01 2009 at 2:12 PM Report abuse rate up rate down Reply
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