Apple has 91 percent revenue share of premium market
Apple's quarterly earnings aren't the only bits of good news going around: according to Betanews, the market research firm NPD has found that Apple's revenue market share in the premium price segment (computers costing $1000 or more) is 91 percent, up from 88 percent in May.Not only is this good news for Apple, it is a continuation of a positive trend: their premium revenue share is way up from the first quarter of 2008, when their cut was about 66 percent. However, most original equipment manufacturers and Microsoft prefer to measure success by unit market share, or how many individual computers were moved regardless of price. Gartner and IDC place the unit market share of PCs running some version of Microsoft Windows at 90 percent, while Macs have 8.7 percent.
Breaking down the numbers, this news isn't too surprising. According to NPD, the average selling price of a computer sold at retail in June was $701. Splitting this figure into Macs and PCs gives an ASP of $515 for any Windows PC sold. A Mac, on the other hand, has an ASP of a whopping $1400.
Considering that Apple chooses not to wage the netbook price war and that the bulk of PCs purchased cost less than $1000, it makes sense that Apple would control the premium segment. They were also able to boost their sales figures in this bracket by lowering the high-end prices $100 or more on each model while keeping all but one computer in the $1000+ segment. But hey, we'll take good news however we have to slice it, right?
[via The Loop]
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Apple's quarterly earnings aren't the only bits of good news going around: according to Betanews, the market research firm NPD has found...
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Running in my house right now are a Dell desktop, a Dell laptop, a HP laptop, and a Mac laptop. My Mac laptop is a work machine I was issued, the rest I bought based on price. The next laptop I buy for my own use will be a Mac. There is only one reason... I can close the top of my Mac and when I open it back up it is right where I left off. In the four years I've had my work Mac I've gone to "shut down" MAYBE twice a year. I can't even leave my Dell laptop alone overnight or it goes into freak-out mode. I'm lazy, so I'll get a Mac - it caters better to my laziness and my desire not to have to re-open projects and figure out where I left off every day.
July 24 2009 at 3:42 PM Report abuse Permalink rate up rate down ReplyIn recent years I've built my own PCs, except for laptops, Dell XPS Gen 2 being the last one I bought 4 years ago.
Now I work in the creative business - I'm a 3D visual FX animator. And I need great hardware that performs, is reliable and long-lasting (so good support is a plus).
The PCs I build are great - for $1k I can build a really nice, up-to-date machine. But when things go wrong, I have to deal with it myself.
Three years ago I bought a Mac Pro, and I swear I've never looked back. I still use my PCs, since the software I use is spread between Mac & PC anyway, but for pure peace of mind I can't fault the Mac. The OS, Apple's approach to software pricing (they price software lower than MS because they make the money from the hardware), high standards and user experience is second-to-none.
I recently bought myself and my wife a Macbook Pro and Macbook (late 2008 unibody editions) and my god they are incredible.
My XPS Gen 2 is like an unwiedly, unfriendly troll in comparison. A friend has a more recent Dell model (renamed to M series), and it's not much improved.
Apple are clever. They have a plan, and it's working. Microsoft...they can't seem to settle on a plan, they're like headless chickens and they seem to have forgotten what business they're in. "I'm a PC"? Er, Macs are Personal Computers too. It should have been "I'm a Windows user".
They missed a trick. They're missing lots of tricks. They've lost the plot...the X Factor is no-where to be seen.
I'll continue to buy expensive Macs because I want an easy life in my advancing years, and don't want the stress of fighting against an operating system. And I'm not made of money. These aren't Ford vs. Ferrari prices...they're more like Ford vs. BMW... but the quality really is Ford vs. Ferrari.
I think you guys are confusing build quality versus components that are located within the machine, which I see happening quite often. To be clear, most of the components are the same and can and do break just like "pc's" do, however the build quality of macs in general is far superior, just my opinion. To that degree, the exterior build quality along with HOW components are rooted to the machine can and usually does make for a more dependable experience overall.
July 23 2009 at 8:39 PM Report abuse Permalink rate up rate down ReplyApple excels at earning profit. Some PC makers lose money on netbook sales. Apple has great design sense and a sensible straightforward product lineup. Mac hardware is the same as PC hardware. If it wasn't Macs couldn't run Windows.
July 23 2009 at 6:08 PM Report abuse Permalink rate up rate down ReplyThat's because Apple uses Intel chips. That's ONE aspect of the computer
To say the Mac 'hardware' is the same as PC hardware ...is a flat out lie.
Apple has designers.
rob: not that many people _want_ to build a pc w/ linux. they want computers to work. out of the box.
regarding build quality: my 400 mhz g4 tower, powerbook g4 1ghz, my daughter's ibook are old as hell and run as good as the day i bought them (just like my mbp i'm typing on).
Its no wonder. Apple makes the best hardware, and their software is pretty good too. If someone had $1000+ to dump on a computer, they would be complete idiots to not get a Mac.
July 23 2009 at 3:08 PM Report abuse Permalink rate up rate down ReplyMy favorite comment is the one by "bskdopeboy"...
Halfway through...
"If you're such a retard to think macs are that much better because the OS is well written, continue to think that and live your life in the clouds."
The parting shot...
"Window 7 will change the way of everything, cuz it's actually really, really great!"
Sooo... a superior OS is of no consequence, until Windows makes such a claim? I couldn't write a better ignorant troll comment myself! :-D
Doing a bit of arithmetic, Apple's revenue market share of all personal computers (including low end PCs and netbooks) sold in the last quarter was more than 26.3%.
That's pretty amazing!
Finally been waiting for fcs 7
July 23 2009 at 12:53 PM Report abuse Permalink rate up rate down ReplyWow, yes there is.
July 23 2009 at 12:31 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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