Filed under: Apple Corporate, Multimedia, Rumors
Rumor: Apple shot ad for unreleased product
Here's a post for everyone awaiting the mythical "iTablet." The Sierra Sun is reporting that Apple recently shot a television ad for an unreleased product at the Truckee, California restaurant Jax on the Tracks. The Sun quotes Jax owner Bud Haley as saying that Apple wanted "...to show [the restaurant] as a hip and cool spot for the 20-something crowd." Additionally, there was a ban on all third-party photography during the shoot (of course).We should note that we're pushing the 3rd week of August, and Apple typically releases new iPods in September. Who buys iPods? Well, 20-something college kids, among others. Share your theories in the comments, but we're going to play it safe and guess that Apple is gearing up for a back-to-school iPod promotion.
[Via MacNN]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Evan said 2:42PM on 8-12-2009
Wouldn't a back to school campaign be a little late.
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Curly Eric said 2:52PM on 8-12-2009
They clear out last year's ipods with the back to school deals and then they release new ones so the hipsters can bug mommy and daddy for x-mas.
Cog said 2:51PM on 8-12-2009
Ha. That restauranteur is no dummy:
"Us? Oh, not much happening here. A massive company with a fervent following came here in an effort to capture how cool we are for a valuable demographic. No big deal. Would you like to buy a t-shirt?
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LAGal said 4:16PM on 8-12-2009
actually he might be a dummy. if he agreed to keep his mouth shut that likely includes that Apple was filming there.
high fivers said 2:51PM on 8-12-2009
dont expect to see a tablet, although i'm not sure why you'd want one anyway.
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whoapossum said 3:01PM on 8-12-2009
iPods with cameras. Why would a cool kid bring a tablet to a bar/restaurant?
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emoose said 3:05PM on 8-12-2009
Apple will wait for the free ipod campaign to end on September 8th. So probably 2-3 weeks after to avoid returns.
Every year apple depletes existing ipod inventory with the free back to school promotion. I think they will wait a short period of time so buyers don't feel taken or try to return. Because apple usually announces on a Tuesday or Wednesday I will go out on a limb and predict the 23rd of September.
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David said 3:14PM on 8-12-2009
Actually, lat year and the past couple of years apple has released the new ipods before the BTS promotion has come to an end. They release them but specifically state that the newly released ipods are not eligible for the BTS promo. So, my guess is the new ipods, should be out by the end of the month.
dagamer43 said 3:46PM on 8-12-2009
The shoot is probably for new iPods to be announced and released on September 8th. It's been this way since 2005.
I'm excited since this will probably be Job's first public event since unveiling the new unibody Macs almost a year ago.
Janichsan said 3:29PM on 8-12-2009
This report is somewhat weird: how many Apple ads from the last – let's say five – years do you know that show something different than the barely more than just the product or some people before a featureless background?
Or, let me rephrase that: would you expect an Apple ad to be set in a restaurant?
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nameless912 said 9:02AM on 8-19-2009
Fair point.
But they did do that one for the iphone 3GS inside an apple lab or something. maybe they're changing their campaign focus.
Think Adrian said 3:49PM on 8-12-2009
So, how come noone is tweeting/blogging/forum commenting about what they saw?
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stephen said 3:55PM on 8-12-2009
Because I am sure they closed the place for the shoot and everyone there signed a serious NDA and it could be only one or 2 people actually got to be hands on with "the" product. And if they ever want to work again in the industry you learn to respect the NDA's. Heck any product shot that might have happened might have been shot else where in a closed controlled studio.
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James Donevan said 3:58PM on 8-12-2009
No brainer: announcement in September for a November release.
It's all been done before... to good results. The major difference this time around will be Steve Jobs making his comeback appearance to launch the new product (I wouldn't count on a tablet per se).
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LAGal said 4:17PM on 8-12-2009
more like 'announcement today, shipped to stores this morning'
it is Apple's fav way to dealing with things. especially if it's just a simple ipod refresh
Erik said 4:06PM on 8-12-2009
Sounds like an ad for the rumored "enhanced album format", harking back to the days kids would sit around listening to the music and gawking at the album sleeves and liner notes.
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brian said 4:39PM on 8-12-2009
My predictions: new colors for the Nano, camera added to the iPod touch (and maybe to the Nano), larger capacities all around. Classic gets bumped to 200 GB or more (since they USED to be 80 GB and 160 GB before settling in on 120-only) and gets accelerometer/voice recording/etc.
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Tim said 4:49PM on 8-12-2009
I predict an iPod with camera and HD Video, and wait for it.... 3G through Verizon Wireless. It will the best of the iPhone without the phone, which is the worst part of the iPhone.
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jamiestevenson12 said 6:07PM on 8-12-2009
But the beauty of the iPod touch is it's not attached to any carrier, you get the iPhone experience with out the $50/month +$99/199/299 up front price tag. If people wanted a carrier-supported apple deal, they'd buy the iPhone, because it does everything the iPod Touch does, but it gets 3G internet access (where available) and can call people, all in one device. People aren't going to want to pay for a cell phone and an iPod touch's monthly plans.
artifex said 8:11PM on 8-12-2009
Making a phone for Verizon would make it limited to the US, unless they planned to swap out radios for overseas models... which then wouldn't travel well.