Filed under: Analysis / Opinion, OS, Retail, Bad Apple, Snow Leopard
Failure to launch: Apple bungles Snow Leopard distribution in New Zealand
So, how's everybody enjoying Snow Leopard? Good stuff, isn't it? Gotta love those new Exposé options in the Dock, and all that saved hard drive space, and the faster if slightly quirkier performance... isn't it, um... great?Argh. I can't keep up the charade anymore. I know nothing about the Snow Leopard experience other than what other people have told me, because it's not available in New Zealand yet (at least not outside of Auckland). And I'm not happy about it. And I'm going to rant... now.
In July of 2008, the Apple-loving (and Apple-hating) world's eyes locked onto a small, isolated nation in the South Pacific: New Zealand, home to 40 million sheep and a few hundred otherwise perfectly normal human beings dressed as hobbits. Why so much attention on New Zealand? Because of all the countries getting the iPhone 3G, New Zealand was getting it first thanks to its location just west of the International Date Line.
The logistics involved in a rolling launch across most of the world must have been staggeringly complex, but with a few bumps here and there, Apple pulled it off. The launch of the iPhone 3G was a success not just in New Zealand, but worldwide.
That led me to believe that something similar would happen for the launch of Snow Leopard. After all, if Apple could pull off launching the iPhone 3G in so many countries on the same day, it ought to be a simple matter to do the same thing with a much smaller and simpler product. I mean, it's got to be harder to coordinate the launch of a big ol' phone compared to what's essentially just a plastic disk in a box, right? Right...?
Well, not so much. Apple has fumbled the NZ launch of Snow Leopard like a wide receiver wearing butter-coated gloves. Plus the receiver is blind. Also, he doesn't know how to play football.
Other TUAW bloggers have posted about their Snow Leopard upgrade experiences, so here's mine (so far):
Tuesday, 25 August: I wake up to the announcement that weeks of rumors have been true, and Snow Leopard is indeed shipping at the end of the week. But here in NZ, that's shipping by the end of the week, not being delivered. So, remembering back to the launch of the iPhone 3G, I get this crazy idea that maybe it'll come out in stores down here before anywhere else thanks to the time zone difference, and won't I just be so slick when I'm not just the first person on my block, but first on Earth with my very own shiny Snow Leopard box. Hee hee, I thought as I rubbed my hands together.
Friday, 28 August: Snow Leopard Launch day! Yay!
10 A.M.: Let's go to Dick Smith's Powerhouse on Rangitikei Street. They sell Macs. In fact, they have a whole dedicated kiosk for Macs and Mac-related stuff. They're bound to have Snow Leopard, if anyone in Palmerston North does, which is why I go there first.
I bound up to the kiosk like Santa Claus was sitting there instead of a bunch of display Macs. But I see no Snow Leopard.
I ask the first sales clerk I can find, "Do you guys have any copies of Snow Leopard?"
"Er, yeah, I mean, we were supposed to get them in, but it doesn't look like it's come in yet. You could try back on Monday maybe."
Monday? No. Monday's no good. I've got to get my hands on a copy ASAP so I can start doing features reviews. No Snow Leopard means no reviews, means no review posts, means no money for review posts. And no money makes me a sad panda. And a broke panda, which is far worse.
10:10 A.M. Let's go across the parking lot to Norman Ross. They also sell Macs, but they're a bit more apologetic about it. They've got some Apple gear stashed away on a shelf, hidden behind the anonymous Dells and whatnot. But maybe, just maybe... anyhow, it's worth a try.
Sure enough, no Snow Leopard. And when I ask the clerk if they have any copies of it, she stares at me like I just asked her if they have the actual animal tied up in the back. I have to explain to her what I'm talking about. She shuffles off to the back. Five minutes later, she gives me a confusing answer that implies she didn't even look for the right thing. Next.
10:20 A.M. Let's go across the street to Noel Leeming. They also sell Macs, and like Dick Smith's, they have a dedicated Mac kiosk. But what they don't have is any copies of Snow Leopard. Once I can actually get the counter guy to understand what I'm talking about, he finds out that they do have a space for it in their retail system, but they haven't even ordered any copies yet. He did offer to order a copy, but it wouldn't come in until next week.
10:25 A.M. Let's go next door to Bond+Bond. They occasionally have a Mac or two hiding out next to the Vaios and Acers, but they're really not focused on computer sales. What the hell, it's worth a shot. I'm running out of options here.
Unsurprisingly, no Snow Leopard. I don't even bother asking if they have any copies at Bond+Bond, because they don't even have any Macs in the store, much less Mac software.
10:35 A.M. Let's go a kilometre up the road to Harvey Norman. They also have a dedicated Mac kiosk. They usually overcharge like crazy compared to all the other stores, but at this point I'm willing to chance that.
No Snow Leopard. Another dumbfounded expression from another sales clerk when I ask for it. She checks the system, and big surprise: Harvey Norman hasn't ordered any copies yet, either.
At this point, I'm getting desperate.
11:00 A.M. Let's call Desktop Technology Solutions and see if they have any copies. They're technically just a repair center (the only Apple-authorized repair center in the entire region, in fact), and they don't normally do sales, but perhaps...?
Nope. Like everyone else in freaking town except for Dick Smith's, they haven't even bothered ordering Snow Leopard.
12:00 P.M. Let's go to the other Dick Smith's across town. Because that's the last place in Palmerston North that could conceivably have a copy. After this, there's no chance of me picking up a copy today.
Aaaaaand – they don't have it. They've consolidated all their Mac stuff in the first store I went to.
So there goes my big plan of getting Snow Leopard before anyone in the States.
I send off an e-mail to MagnumMac in Wellington. MagnumMac is pretty much as close to an Apple store as it gets in New Zealand. If you want to go to an actual Apple store, you have to hop on a plane and fly across the Tasman Sea to Sydney. MagnumMac's store in Auckland even sort of looks like an actual Apple store if you squint. So if anyone's going to have Snow Leopard in New Zealand, it's going to be MagnumMac. Their service agent assures me he'll set aside a copy for me and e-mail me if they get it in.
I was planning on going to Wellington this weekend anyway, so:
Saturday, August 29
9:00 A.M. - Leave Palmerston North for Wellington.
11:00 A.M. - Arrive at MagnumMac in Wellington.
11:02 A.M. - Leave MagnumMac in a rage. "Next Wednesday, maybe."
11:05 A.M. - 11:15 A.M. - Try to navigate Apple's seemingly purposefully obfuscatory phone system to try to get a human being to explain to me why no one in the whole frakking country is selling Snow Leopard.
11:16 A.M. - Give up on the whole sorry affair, drive to Wellington's Botanical Gardens, and drink half a bottle of wine with my wife and dog. (I should clarify - the dog got no wine. She's not 18 yet.)
1:30 P.M. - While I'm preparing this article in my head, I realize that I'd better cover my bases before announcing to the whole world that Snow Leopard's not available anywhere in NZ. So I call MagnumMac in Auckland.
Well guess what? MagnumMac in Auckland has Snow Leopard! Huzzah! Too bad it's a seven hour drive to get up there.
7:00 P.M. - Visit the NZ online Apple Store. Find out they want $15 in shipping for Snow Leopard - a disc in a frakking box - and it takes 3 to 5 business days to ship. Um, how about no. Especially since Snow Leopard is already about US$7 more in NZ for some odd reason, and that's after taking taxes into account.
Now after all this, you might ask, why do I blame Apple for this abysmal launch? After all, it isn't Apple's fault the resellers aren't on the ball, right?
Problem with that reasoning is at least two NZ resellers - MagnumMac and Dick Smith's - were on the ball and ordered Snow Leopard as soon as its availability was announced. But although millions of discs magically made their way to the United States, it seems only one store in all of New Zealand got any discs at all on launch day. Which leaves everybody in New Zealand who uses a Mac but doesn't live in Auckland to twiddle our thumbs (or, in my case, shake their fists in rage) until Apple remembers that hey, people in New Zealand use Macs too, and graciously bestows Snow Leopard upon us.
Why am I so mad? Or, if you prefer, why so serious? Two reasons. One, if the iPhone 3G can get down here on time, there's no reason Snow Leopard can't, other than pure incompetence. They both come from China, they both come from Apple, they both come by plane and not a clipper ship... if the iPhone 3G can make it all the way down to Christchurch on launch day, Snow Leopard should have been a cinch. Two, not being able to get a copy of Snow Leopard so I can review it and dig into its features actually materially affects me. I am basically losing money because of Apple's screw-up.
So for all of you who have Snow Leopard up and running: enjoy it. Drink a 64-bit cold one for me, because who knows how long it's going to be before I can join the party.

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Reader Comments (Page 1 of 7)
Adam said 10:22AM on 8-29-2009
If you do make the 7 hour drive to Auckland for Snow Leopard, make sure you try installing it before you drive 7 hours back home. There seems to be a batch of faulty Snow Leopard discs out there; http://www.itwire.com/content/view/27309/1085/
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Joshua Meadows said 11:20AM on 8-29-2009
I was one of the ones hit with that, picking it up in Sydney at 8 AM on the dot. My disc was bad, corrupted my OSX installation when I attempted to upgrade. Thankfully they replaced it when I went back at 4 PM (having spent hours arguing with the computer until I figured, "What if the disc is bad?"), although they did give me a face when I just asked for a replacement off the bat. They wanted me to go to the Genius Bar, but appointments were booked through to Monday, and I made it absolutely clear the fit I was going to pitch if they didn't just replace my DVD before then. They somehow managed to find an opening at the Bar on the spot and the guy confirmed that yes, the DVD was bad, gave me a new one and I left happily.
John Hamilton Farr said 10:27AM on 8-29-2009
Well, you're in New Zealand. It's an island on the bottom of the world. What else is there to say? Really now: I live in Taos, NM. There aren't any shopping malls and almost no chain stores. There's hardly anything I can buy here, but *that's not why I moved here,* and I'll bet you didn't move to New Zealand so you could have great shopping experiences, either. :-)
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LJKelley said 2:25PM on 8-29-2009
Yep... nobody is born in New Zealand, people just move there to cut down on their spending. My debt counselor seriously suggested it as an option to cut down on my debt.
Troy Banther said 1:34AM on 8-30-2009
I live in Portales. Same situation except Taos is very beautiful.
Dominic Britt said 6:44AM on 8-31-2009
Actually there is nothing wrong with shopping in New Zealand you freak. The problem is to do with the local Distributor called Renaissance who also distribute Microsoft products. They have always been and will always be completely inept. Apple should have bummed them years ago.
Andre said 10:28AM on 8-29-2009
They bungled it here in Canada too. It just didn't show up. When I called Apple, they told me that they had some delays, due to unexpected demand. I asked if they really didn't expect demand for Snow Leopard, and the lady just laughed.
She said mine had shipped, but I wouldn't get it until next week. I said I could have just gone and bought it at the store. She offered to send me an authorization for return and full credit, which I accepted. I then went to the store and bought it.
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Chris L said 11:16AM on 8-29-2009
Same here, Apple "shipped" it on Thursday morning but Purolator only received it on Friday evening. I'll just wait for Monday. Why not, this wasn't even expected until next month.
Dave said 1:52PM on 8-29-2009
Ditto for me here in Seoul, dropped by an apple store to pick up a copy of Snow Leopard, but they didn't have it either.. I'll try again early next week, should be there by then I hope!
ProfessorDex said 7:40PM on 8-29-2009
Why are you people not downloading it from a torrent to get it right away? I had Snow Leopard installed a week before I went out and bought my legitimate copy.
Although there are some moral issues here, Apple still got their money from me for the product that I installed. Win/Win situation!
Andre said 10:27PM on 9-01-2009
Here's why:
http://smokingapples.com/asides/malware-infected-snow-leopard-on-pirate-networks/
Kevin said 10:36AM on 8-29-2009
Why all the hate at Apple, Engadget? Every time apple releases a product, or does anything, really, you post something making fun of them.
OR, you post something that looks neutral or even positive ON THE SURFACE, then let your minions do their damage in the comments. In the post, you might say that the latest rumored iTablet will be the greatest thing since sliced bread, but the comments reveal your true purpose.
Invariably, you get the haters, calling everyone who disagrees with them "fan-boys", Even worse are the posts from the "meh" generation, which are so passionate about their indifference to everything.
Enough! I'm going over to TUAW, where they know how to treat Apple with respect.
P.S. Are we still on for tomorrow night?
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Joe RIckerby said 10:41AM on 8-29-2009
Eeesh.... I hate to break it to you, but you ARE on TUAW.
Kevin said 11:00AM on 8-29-2009
Well, my whole post was a joke, but I did think I was on Engadget.
I like it better this way.
Kevin said 11:04AM on 8-29-2009
Damn this comment system.
Michael Rose said 11:09AM on 8-29-2009
Wow, that comment made me laugh on multiple levels. Thanks for sharing both your irateness and your confusion. :-)
Tofino said 12:32PM on 8-29-2009
tomato/tomato: http://www.weblogsinc.com/
thairocksuperstar said 10:42AM on 8-29-2009
Yeah , I bought a MacBook Pro recently and ordered my up-to- date SL a couple of weeks ago from Apples online store here in NZ .Got an email from Apple yesterday (29th) - saying it has shipped (from Australia) and is expected to arrive to me on September 9th!!
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Mac.addict said 10:46AM on 8-29-2009
Not in South Korea yet either. Patience!
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Andrew said 10:49AM on 8-29-2009
That's a shame you had problems over in NZ. I'm not sure about in-store experiences here in Australia but I pre-ordered via the Apple online store and had my copy arrive on Friday 28th at about lunchtime.
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