The Apple Store is down, prepare yourselves

Apple Spokeswoman (aka person I called from the store/telesales team) says this is a "maintenance" update o_O

I have always wondered by Apple shuts down it's store for almost a whole day sometimes when new products are announced. Can't they just activate the new pages or products without shutting down the whole store? Or do they do it just for promotion and attention on blog posts like this?

I wonder how much money they lose by keeping the store closed for this long.

I reckon the price drops earlier were an accident, Apple then though "oh cr*p". They couldn't put the price back, so just took the stores down.

Yea I was checking it around 8:14AM, then came back to check for rumors then, BAM! Apple store is down.

The previous gen price cut doesn't make sense, but who knows it might've been a mistake. Maybe that's the new pricing for the new iPods.

that was quick, I did not expect it to be down this early..

Oh the anticipation is killin me – oh when did I become such a fanboi? LOL – This day is crawling by waiting for Job’s big announcements – LOL J

You are totally right :)

New iPods, New Apple TV...

http://twitter.com/AppleStoreCheck

"why not wait for the big moment?"

Why not clear out some inventory from those people on the fence before the new model? Or from the lots of people who probably know nothing about these new models coming?

Regardless, can't wait to see what comes out of this!