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Apple updates green website

Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy as possible. We've seen this pitch from Apple within the past few years -- they've recently slimmed down their packaging and started using recyclable materials in making their computers. It's pretty interesting to see them making such a push on this issue, but then again it not only helps them sell computers (assuming they don't have to raise prices too high due to the new policies), but of course helps the culture and the Earth at large in terms of making sure our environmental footprints are as small as possible.

The new site includes information about the impact of Apple's products both during manufacture and during usage, as well as reports on product performance, as well as a blog on what they're doing lately. They also have a link to their recycling program so that when you're done with whatever Apple products you're using, you can make sure that those recyclable products are actually recycled.

Pretty good deal all around, and good for Apple to make it clear how committed they are to this issue and acting on it.

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Macworld has spotted a new page over on Apple's website highlighting their dedication to making their products as environmentally healthy...
 

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David Winograd

I agree with you. Putting major PR money into the 'green' thing might be good for the soul, maybe, but I'd sure rather see the effort and money being put into neat stuff that plugs in and lights up.

I guess I'm bored and jaded, but 'green' seems to be the new distraction.

September 27 2009 at 12:30 PM Report abuse rate up rate down Reply
John Smith

Now if they could only stop mistreating their employees...

http://www.ifoapplestore.com/db/2009/09/22/store-discord-may-result-in-employee-walk-out/

September 26 2009 at 1:54 PM Report abuse rate up rate down Reply
Kevin

Unfortunately, getting most people and businesses to care about the environment is nearly impossible. You have to some reason to have an interest in it. In the case of businesses, the public seems to care about these matters, so it is in their best interest to make computers that are "green."

Of course, this means they are doing it for money. But why exactly is this negative? The consumer wins with great and environmental products, and Apple wins with more customers who want green products. You are deluded to think that the majority of people would actually care enough to do things for the environment and the environment alone. See how that works? I can call anyone delusional if I focus on what they didn't say, or in other words assumptions about what they think.

On the plastic, while I agree, the size reduction they have done makes up in part for the use of plastic. In addition, we don't know the source of the plastic. Maybe it is recycled plastic. I can't find any info on it though.

September 26 2009 at 10:40 AM Report abuse rate up rate down Reply
todd

I "love" this knee-jerk reaction to any company's actions. Companies are in business to make money (duh!), and that's not a bad thing! But any action that is done for some greater good is always slapped with "they're doing it just to rip more money out of our hands, those greedy capitalist pigs!" Seriously people?

Not to mention that man-made climate change is complete hoax. Get your head out of your butts and actually read the research papers (not newspapers) that have been published over the last couple of years and evidence is plain as can be. Temps are slowly and steadily dropping, ice caps are growing, all while CO2 is hitting new highs.

September 26 2009 at 9:26 AM Report abuse rate up rate down Reply
Qwerty

Dangit, this would have been very useful to me last year when I was doing a science report on environmental impact of computers, but couldn't get any research so my experiment was me watching youtube videos until my battery died.

September 26 2009 at 1:09 AM Report abuse rate up rate down Reply
1 reply to Qwerty's comment
davidwillmore

There was a site like this last year, just not quite as in-depth.

September 26 2009 at 2:57 PM Report abuse rate up rate down Reply
Lars

There is also an BusinessWeek interview on the subject, a coincidence?

Steve Jobs on the Greening of Apple
http://www.businessweek.com/technology/content/sep2009/tc20090925_936881.htm

September 26 2009 at 12:22 AM Report abuse rate up rate down Reply
Nick from DC

Glad to know my 2006 MBP is killing the earth. Makes me feel just that much more dead inside.

September 26 2009 at 12:10 AM Report abuse rate up rate down Reply
1 reply to Nick from DC's comment
dagamer43

Same here.

September 26 2009 at 8:12 AM Report abuse rate up rate down Reply
Tim

I'm typing this on the most toxic MBP in existence. Neat.

September 26 2009 at 12:05 AM Report abuse rate up rate down Reply
Erick

And all the worlds whiny butt earth nerds breath easier. *rolling eyes*

September 26 2009 at 12:03 AM Report abuse rate up rate down Reply
mike

I am not sure, but I thought the 2006 MacBook didn't have a glass cover over it's display. Hence it most likely didn't contain any arsenic either...

September 25 2009 at 11:59 PM Report abuse rate up rate down Reply
1 reply to mike's comment
Mike

Uhm, it says glass not "arsenic free". Hence it likely means other parts contain arsenic, justifying only listing glass in the 2008+ models.

September 26 2009 at 10:56 AM Report abuse rate up rate down Reply
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