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TomTom announces iPhone car kit pricing

The TomTom navigation app [iTunes link] for iPhone has been available since August of this year, but many TUAW readers have told us they're holding off on a purchasing decision until they can see how the announced iPhone car kit enhances the use of the app.

The car kit, which includes a secondary GPS receiver and speaker as well as a mount for holding the iPhone, is scheduled to ship in the U.S. in October. TomTom International B.V. has announced the pricing for the mount, which has a suggested retail price of US$119.95 or €99.95.

Several GPS blogs are already questioning the pricing, noting that the total price for the kit and app will be US$219.94, more than some much more capable personal navigation devices. On the other hand, the car kit isn't patented, so other companies may come out with less expensive options in short order.

[via GPSTracklog]

The TomTom navigation app [iTunes link] for iPhone has been available since August of this year, but many TUAW readers have told us they're...
 

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Posimotion

While this might help out iPhone users, what about for the iPod Touch? NavMii is a new app that, in conjunction with the G-Fi, will allow iPod Touch users to have turn-by-turn navigation.
Please visit http://g-fi.com for more information.

October 22 2009 at 5:37 PM Report abuse rate up rate down Reply
craig

Dear TomTom- You are morons. Love, -Craig

September 29 2009 at 2:31 PM Report abuse rate up rate down Reply
CaptCaveman

Well. Looks like Navigon is the current winner in the iPhone GPS apps. TomTom asking a 100 bucks for their app and another 100 bucks for their mount is just robbery.
There is no reason in world someone would pick this instead of just grabbing a cheap mount and different GPS app (lets say one with text to speech already implemented) or just buying a stand alone GPS unit.

Thanks for all the hype TomTom and then letting us down. In the end I went with Navigon but I could have saved 20 bucks if I would have picked it up in the beginning instead of waiting for the release and reviews of the TomTom app.

September 26 2009 at 3:31 PM Report abuse rate up rate down Reply
Alex

$99 app + $1XX more the car kit = no thank you. I wrote about the best 3GS in-car setup here:

http://alexacker.wordpress.com/2009/09/05/the-best-in-car-iphone-3gs-gps-setup/

September 25 2009 at 4:47 PM Report abuse rate up rate down Reply
SIP

I'm not sure it's really worth moaning on these sites -- the place to comment is on tomtom's own forums, so they know first hand how ripped-off iPhone owners feel about their pricing.

I never bought tomtom (I bought Navigon the day it was released) hoping that the whole package would come in at around £99 in the UK. Now they're asking £99 just for the cradle, no app.

Compared to the US price of $129, even adding VAT the UK price should be £86, so someone is making an extra £13 off us. But then we here in Britain are used to being taken to the cleaners.

Cell phones can now be connected via bluetooth to most stand alone SatNav units (even the cheapest tomtom unit does this) so I can't think of any reason other than one-upmanship for getting this cradle, especially as we are a 3-car 3-iPhone family. Far easier just to move the personal SatNav from car to car when needed.

September 25 2009 at 2:26 PM Report abuse rate up rate down Reply
Jon

Wow, thank you TomTom for making it clear I should just replace my stolen Garmin with yet ANOTHER Garmin. Why the fuck would I even consider buying a standalone TomTom at this point?

September 25 2009 at 2:23 PM Report abuse rate up rate down Reply
TheMacMommy

I got a really cool Griffin iTrip FM transmitter and a suction cup cradle that installs on my windshield. I can use the GPS navigation feature that comes with the maps sort of like a TomTom except it doesn't talk to you.

I really like this setup except for the fact that I have to remove my Inspiretech iPhone case every time I want to put my iPhone in the mount. I suspect this TomTom car mount will have the same issue. Luckily the Inspiretech case is easy to remove, but I really don't like leaving my iPhone bare at any time. Anyone have any solutions for this problem? Do they make any mounts that accommodate the device with a case on? I suppose that would be difficult to design around thickness tolerances.

September 25 2009 at 2:16 PM Report abuse rate up rate down Reply
C

TomTom can go F themselves if they think anyone is going to buy this for that price. Earth to TomTom: I already have GPS on my iPhone, I just need turn by turn audio directions and $40-$50 is the sweet spot. All I need is the software, not your "GPS enhancing" micro-doozle chips and suction cupped dock.

Stop trying to halt the industry's progress of convergent devices by selling your own brand of over-priced hardware when our hardware of choice already does this function admirably. Your value add is without value.

Wake me up when you've knocked some dollars off your App Store app and we'll talk. You need to come to the inevitable reality that your 3rd party generated revenue will be spurred by software sales, not your own hardware in the future.

September 25 2009 at 2:09 PM Report abuse rate up rate down Reply
LarryM

So essentially I get to pay the price of another iPhone just for an App and a Cradle? What are they smoking at TomTom and how do I get some? This had some interest for me when it was announced but that interest is gone.

Went Navigon back in August and every decision by TomTom since has seemed to confirm that Navigon was that right choice to make.

September 25 2009 at 2:08 PM Report abuse rate up rate down Reply
Noah Ramon

Well, that made my decision a lot easier - Navigon it is, then!
I was intrigued by what TomTom MIGHT bring to the table when OS 3 was announced, and they have completely and utterly failed to give me any details as to what they're doing other than overpricing their products. (Given that they've been spectacularly unforthcoming about upcoming updates to their app, I'm not optimistic that we'll see anything new and useful for a while...)

(I would LOVE to see a chart for what Navigon's sales are before and after this announcement...)

September 25 2009 at 2:04 PM Report abuse rate up rate down Reply
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