Still doubt Apple's desire for portable gaming clout? Here's proof...
This afternoon, we received a tip from one of our readers about an awesome ad on the IGN.com website. We chased the bait and decided to check it out. We're really glad we did. What we found was the ad above. We preserved it via screencast so all of our readers could enjoy it. The video above shows exactly what you will find on IGN just in case the current ad stops running soon. It reminds us of a similar ad on Yahoo a while back.
I have been pretty skeptical about Apple's desire to take over the portable gaming market, but I can't doubt it any more. This ad is running on one of the most popular gaming sites... obviously targeting those who wouldn't really think about the iPod touch as a gaming platform. The use of the website's design is definitely something that will catch the eye of the reader... so clever, in fact, that it's nearly impossible to press the stop button. You can press it, but why would you?
Thanks to Swaghi for the tip.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Dragngt said 6:09PM on 9-28-2009
Gaming on the iPhone blew up with the SDK. I really wish that an SDK for OSX development would come out at some point. I don't care for gaming on a computer but it would definitely be something wonderful to see.
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punkassjim said 6:23PM on 9-28-2009
Just FYI: the iPhone SDK is just a bolt-on part of the larger set of Mac developer tools.
Liquidmark said 9:40PM on 9-28-2009
SDK for OSX???
You mean like Xcode, which comes on the OSX install disk? AMIRITE?
hobeaux said 6:50PM on 9-28-2009
Apple's Mac Developer Program
http://developer.apple.com/
and every copy of Mac OS X comes with the Developer Tools installer that make it possible to develop on the platform.
Justin A Brown said 7:35PM on 9-28-2009
They do have gaming made easy on the Mac. It's called GameSalad, go check it out!
utterer said 6:10PM on 9-28-2009
Just the kind of distracting ad I would love to see on a page that I am trying to read the content of!
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Samuel said 10:33PM on 9-28-2009
Come on, for this one instance its a good ad. Yes those are annoying but this is a good ad.
mark said 6:34PM on 9-28-2009
Love the ad. Way to take over the masthead for awhile. I had to refresh several times to get it to animate, clicking the ad just forwards to Apple.
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Albert said 7:31PM on 9-28-2009
Lame
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alex said 6:55PM on 9-28-2009
Nice soundtrack-
Tommy Sparks, She's Got Me Dancing. check out the video-- directed by eric wareheim of tim & eric.
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puhsitch said 7:11PM on 9-28-2009
I was just about to comment the same thing...everyone should be required to watch this video.
http://www.youtube.com/watch?v=7wAk59Y1KGU
Hawkman said 7:24PM on 9-28-2009
That's a very clever ad. But, the kind of thing that makes me want to punch the creator in the nads when I'm trying to read a page. Someone should burn...
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Hawkman said 7:30PM on 9-28-2009
On the other hand, I'm not going to have to worry about that because they force a redirect on me to uk.ign.com, which isn't running the ad. >.
Joshua Ochs said 8:00PM on 9-28-2009
It doesn't play until you click it.
Hawkman said 8:10PM on 9-28-2009
That's not so bad then. I, of course, wouldn't know. :-(
iGlad said 7:38PM on 9-28-2009
Madden 10 says it all for me it's the best game on my iphone and i have lots and this is a soccer fan saying it. 3rd and 2 hup hup hup lol Madden is simply the best out there. Not that impressed with Real football 2010 2009 was better, gameloft need to get the bugs and the music sorted out in the upgrade oh and the price too.
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Nick T said 7:45PM on 9-28-2009
Yeah, but Fifa 2010 is hitting the iTunes App store end of this week, or next week!! Can't WAIT!!!
John Smith said 7:40PM on 9-28-2009
Yawn. Saw the same thing on www.espn.com two or three months ago.
Boring.
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BOK said 7:52PM on 9-28-2009
And there is a nice demonstration of what people hate about online advertising.
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Joshua Ochs said 8:02PM on 9-28-2009
It doesn't play until clicked. I'd prefer ads to be silent and unmoving until I show some interest.
I'd say this is what an ad *should* be. Non-distracting if I don't care about it (although perhaps a bit overlarge), and actually entertaining if I am interested.