Still doubt Apple's desire for portable gaming clout? Here's proof...

@Joshua Ochs, actually it depends on what browser you're using. Safari doesn't auto play it, but Firefox does (I don't know about any other browsers).

Anything that "hijacks" my browser like that is unethical in my opinion.

This is actually the second ad IGN has ran for the iPod touch. They did a similar one back in March. This may have already been mentioned but here's the link anyway:
http://www.youtube.com/watch?v=01Zd9rGmCBQ

I'm still not convinved they should make a seperate division just for portable gaming. The Iphone can easily be converted or add on applications can be made for it.

You say batman I saw Vawncast

the same commercial is airing on TV and can be found on Apple's iPod Touch webpage(click on "Watch the TV ad" in the middle to the right.

It doesn't play until clicked. I'd prefer ads to be silent and unmoving until I show some interest.

I'd say this is what an ad *should* be. Non-distracting if I don't care about it (although perhaps a bit overlarge), and actually entertaining if I am interested.

It's also on http://music.myspace.com/

Yawn. Saw the same thing on www.espn.com two or three months ago.

Boring.

Madden 10 says it all for me it's the best game on my iphone and i have lots and this is a soccer fan saying it. 3rd and 2 hup hup hup lol Madden is simply the best out there. Not that impressed with Real football 2010 2009 was better, gameloft need to get the bugs and the music sorted out in the upgrade oh and the price too.

That's a very clever ad. But, the kind of thing that makes me want to punch the creator in the nads when I'm trying to read a page. Someone should burn...

Nice soundtrack-

Tommy Sparks, She's Got Me Dancing. check out the video-- directed by eric wareheim of tim & eric.