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Game on! Apple highlights sports games in new ad

Continuing its creative interactive blitz on high profile websites, Apple has begun placement of a new iPod touch ad on ESPN.com. Like the ad on IGN, which fellow TUAW-er Josh Carr recently featured, the ad on ESPN.com showcases a variety of games that interact with and shake up the site's menu. Unlike previous iPod touch ads on ESPN.com, which featured a mix of both sports and non-sports games, this campaign is sports oriented: for example, Madden 10 (US$9.99) [iTunes link] and Homerun Battle 3D (US$4.99) iTunes link] are shown as the ad passes through the NFL and MLB sections of the site. Game on!



Continuing its creative interactive blitz on high profile websites, Apple has begun placement of a new iPod touch ad on ESPN.com. Like...