Filed under: Gaming, iPhone, App Store, iPod touch
Game on! Apple highlights sports games in new ad
Continuing its creative interactive blitz on high profile websites, Apple has begun placement of a new iPod touch ad on ESPN.com. Like the ad on IGN, which fellow TUAW-er Josh Carr recently featured, the ad on ESPN.com showcases a variety of games that interact with and shake up the site's menu. Unlike previous iPod touch ads on ESPN.com, which featured a mix of both sports and non-sports games, this campaign is sports oriented: for example, Madden 10 (US$9.99) [iTunes link] and Homerun Battle 3D (US$4.99) iTunes link] are shown as the ad passes through the NFL and MLB sections of the site. Game on!


![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
Simon said 5:40PM on 10-01-2009
Nice piece of creative.
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Quinn Taylor said 5:56PM on 10-01-2009
The links for Madden are reversed.
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Fred said 5:56PM on 10-01-2009
So, now you guys are doing stories about web ads? I don't know how I feel about that...
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Mike said 6:04PM on 10-01-2009
were have you been the last 5 years they have posted about the new get a mac web ads when ever there was one
Fred said 9:55PM on 10-01-2009
Point taken. I'm still conflicted.
ABCNEWSER said 6:03PM on 10-01-2009
ESPN/IGN better be paying to have these ads on their site. I know I sure would.
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Sev said 6:23PM on 10-01-2009
The links on a couple of the menus (if not all of them) differ slightly from the ones on the site now. Oh well, it's still cool.
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Albert said 7:29PM on 10-01-2009
Like the Wii these seem worthless
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bill cant fart said 9:37PM on 10-01-2009
Out of curiosity, who is that song by?
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Greenie said 10:42PM on 10-01-2009
Tommy Sparks
http://www.youtube.com/watch?v=gghZdq5iaAc
RestaurantShareApp said 10:35PM on 10-01-2009
I am wondering how iPhone 3GS compares to PSP as for hardware..
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Josh said 3:51AM on 10-02-2009
PSP go processor speed: 480MHz
iPhone 3GS processor speed: 600MHz
I know, processor speed isn't everything.
bshirley said 11:31AM on 10-02-2009
Also, FlipSide5's Touch Hockey
http://www.flipside5.com/products/touch_hockey/
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