Report: 12% of US households own a Mac

A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same stat was at 9 percent, so Apple has made nice jumps just in the last 12 months. But before you start crowing about Apple's impending superiority, here's another fact that might have you thinking twice: of those households, a whopping 85% also own a Windows computer. In fact, 66% of those Apple households actually own three computers or more. So many more Apple owners own more than one computer, and of those, it's pretty darn likely that one of them is still a Windows PC. That's certainly the case at my house (I own a Mac mini, a MacBook, and a PC), and I bet it's true for lots of you Mac users as well.

There is good news for Apple in terms of iPods however: 63% of Apple-owning households also have an iPod on hand, though I'd question whether that's chicken or egg: do they own an iPod because they owned a Mac or vice versa? Additionally, Apple users are more likely to have navigation systems in their cars, they're more likely to earn over $100,000, and they're likely to have twice as many gadgets as other users -- 48 gadgets on average for Mac owners, compared to 24 for the average consumer household.

While those stats are interesting, none of them seem super surprising -- Apple has a reputation for high-end gadgets, and so anyone who seeks out their products is going to pick up some other gadgets as well.

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Source: http://www.loopinsight.com/2009/10/05/report-12-of-all-u-s-h…

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A new NPD report says that 12% of US households now own a Mac of some kind. That's a nice gain -- just a year ago, back in 2008, the same...

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Drifter71

@Justin
What I am saying is yes of course I know Firefox is on the mac. I use it every day what I am saying is that it will not run the time card Java app under OSX. I know that there is bootcamp but the point is that I still have to use windows.

Believe me, if there was a way I would love to never have to use windows.

October 07 2009 at 8:36 AM Report abuse Permalink rate up rate down Reply

Alexander Acker

@Mike

What a ridiculous comment. There are people in visual arts such as animators, illustrators, graphic designers, industrial designers, fashion designers, textile designers, etc who receive Bachelor's of Fine ARTS degrees. These people pretty much use Macs exclusively. And I am one of them who now is a VP of a marketing agency and, YES, we use about 50+ Macs.

So be informed before you put your foot in your mouth.

October 07 2009 at 6:04 AM Report abuse Permalink rate up rate down Reply

Rob47

1 iMac and 1 iPhone. My gf is a windows user and refuses to switch to mac we're already arguing over the computer lol

October 06 2009 at 11:35 PM Report abuse Permalink rate up rate down Reply

mike

how long has bootcamp been out?

whats the free solution MS offers to run OS X apps ... ah forget it..

October 06 2009 at 10:29 PM Report abuse Permalink rate up rate down Reply

mike

@Jordan,

The 'Art' department, what the hell is that? A degree in like Philosophy, English, Economics, Political Science, those are all "Arts" Degrees, and each one has their own Department. Most of those guys will either get Masters degrees, or go to Law School etc after.

Or did you just pull that out of your ass, and are envisioning a punch of hipsters fingerpainting somewhere with a big sign that says ART DEPARTMENT.

October 06 2009 at 10:26 PM Report abuse Permalink rate up rate down Reply

eye.surgeon

The study also showed that 98% of people who describe themselves as smug or who have a phd but work at starbucks own a mac.

October 06 2009 at 9:39 PM Report abuse Permalink rate up rate down Reply

Justin

@drifter71 - WTF are you talking about? Firefox most certainly runs on (and is my prefered browse for) Mac.

October 06 2009 at 7:16 PM Report abuse Permalink rate up rate down Reply

Carl Dobbins

Got the rest but I don't have the $100,000 mentioned.

October 06 2009 at 2:42 PM Report abuse Permalink rate up rate down Reply

vanaheim7

It is true that you must occasionally use something you do not want. I still keep Windows simply because I need to author Blu-ray discs once in a while.
(I tried Adobe for Mac in vain.) Out there somewhere, people who still believe in optical disks are surviving.

October 06 2009 at 2:35 PM Report abuse Permalink rate up rate down Reply

Dan Mosqueda

I'll have to get my son WoW for Mac. For now, he's content with his Vista PC, but it's getting long in the tooth. I'm holding out to get him a MacBook Pro.

October 06 2009 at 2:21 PM Report abuse Permalink rate up rate down Reply