Skip to Content

Pachter: iPod touch is "dangerous" for game publishers

It's been just over a year since we officially noticed that Apple was pushing towards gaming on the iPod touch, and while their advertising hasn't stopped pushing, the actual push hasn't quite gotten to a shove. If you look at this holiday season, certainly the iPod touch is a popular device, butt kids are still asking for the PSP Go and the Nintendo DSi, handheld units meant specifically for gaming. If Apple wants to trounce gaming the same way they've trounced the smartphone market with the iPhone, they've got a long road to travel.

But don't count them out yet, says analyst Michael Pachter -- he says the iPod touch is the "most dangerous thing that ever happened to the [major video game] publishers, ever." Apple's main handheld gaming device is $200 this Christmas, but he says next year it'll be $149, and the year after that, maybe $129. When, in the future, you can put down $99 and walk away with an iPod touch, says Pachter, then "every nine year old kid is going to have one of those instead of a DS or a PSP, and if you train kids that this is the game that you want to play... How about Tetris? Why would you pay USD 20 for Tetris when you can get it for USD 6.99 or USD 3.99 on iPod touch?"

Interesting point. It's true that console manufacturers have been hesitant to lower prices on their products (in fact, Sony's latest version of the PSP actually had a price increase), while Apple seems committed to pushing the prices on iPods ever cheaper. And yes, as long as companies keep releasing the same games on both devices for $30 on the DS and less than $10 on the App Store (and why shouldn't they -- no packaging, no distribution costs), people will go for the cheaper one. I don't expect to see the iPod touch as a huge winner this year (as a gaming competitor, I mean -- of course it'll sell by the truckloads), but Pachter seems right: wait until the prices drop, and the iPod touch might have traditional gaming devices shaking in their D-pads.

It's been just over a year since we officially noticed that Apple was pushing towards gaming on the iPod touch, and while their advertising...
 

Add a Comment

*0 / 3000 Character Maximum

27 Comments

Filter by:
dafeilove

PowerPoint Video Converter

October 18 2009 at 9:48 PM Report abuse rate up rate down Reply
Matt

iPhone and iPod touch (both original) owner here.

I play a good amount of games on either device. But both leave me wanting more. The iPhone and iPod touch are too limited for "real" gaming, plus even the "big" developers have half-assed their products so far.

They're both good for games like Peggle and auto-accelerate racing games where precision control doesn't matter. But the lack of physical controls, like a real analog stick and actual buttons to push, pretty much leaves out all chances of real games being developed for the platform. Especially when you combine that with the low price point. If I'm a developer there is no way I'm going to dump the same amount of resources into an iPhone game as I would for the PSP because A) I can't make a high end product and B) I can't sell it a profitable price. So all I'm going to do is make half-assed amusing games that sell for $.99 and save the real games for proper gaming platforms.

October 17 2009 at 9:09 PM Report abuse rate up rate down Reply
Rembert

My oldest sons have a psp and a ds. Both saved money to buy a ipod touch. If they'd have to choose, they'd keep the ipods as these are far more versatile although they do know how to surf the web with for instance the psp. But, they prefer the psp / ds interfaces for gaming. But the fifa addict of the two is going to buy fifa on the ipod, not for the ds. Could be a clue, as he doesn't know yet about pricing differences. Guess the ipod is the clear winner for them but the ds / psp aren't without chances yet.

October 17 2009 at 5:13 PM Report abuse rate up rate down Reply
homan2

I agree, I have both a DS and a PSP, with about a dozen DS games and a few hundred PSP games (I

October 17 2009 at 2:45 PM Report abuse rate up rate down Reply
1 reply to homan2's comment
homan2

AAAAARGGH!

(summary: I play portable games for ~15 hours a week, iPhone only, even though I own both a DS and a PSP with several hundred games. Unless you are a dedicated gamer, the 200+ 1-7$ games > 100-250+ 15-35$ games).

October 17 2009 at 2:49 PM Report abuse rate up rate down Reply
rotane

There are 2 big differences between the iPhone/iPod touch and the other handheld gaming devices:

1, the iPod has no physical buttons (D-pad etc). This is a huge setback for many gamers and certain genres that just don't work that well with touch controls. Tetris (because it was mentioned in the article) is one of them. Granted, the "use your whole iPod as a steering wheel" experience (utilizing accelerometer) is extremely fun (for some), but it's just a matter of time until the next generation of PSPs and DSs will adapt.

2, most games for the iPod don't offer the same value as a similar PSP/DS game. Sure there are some that you can compare (Monkey Island, Need for Speed, Edge, to name a few) but the plethora of games on the App Store are played through rather quickly. So, the lower price is justified, but people who want a bigger and longer experience will stick to a PSP/DS.

Bottom line, it's these 2 points that will make the iPod not get #1 of gaming devices.

October 17 2009 at 1:36 PM Report abuse rate up rate down Reply
Santos

I recently got an iPod touch for my birthday (it's pretty darn cool). I have a Nintendo DS lite (Navy Blue from Japan) that I love! I was scared that the iPod touch would take over and I would never touch my Nintendo DS lite again. That has not happened. I got one game from the App Store and I played it for 5 minutes tops and then removed it from my iPod touch. As someone who actually plays video games, I am very surprised that Apple thinks the iPod touch is an actual contender in the portable gaming world. I've searched daily for a games to download but there is nothing I want. The games for iPod touch seem more like little distractions while on public transportation or waiting at the doctors office.
When I want to play a game I will reach for my Nintendo DS lite.

October 17 2009 at 11:56 AM Report abuse rate up rate down Reply
1 reply to Santos's comment
tom.latta@hotmail.co.uk

I'm with you. I own/have owned all versions of the PSP up to the Go, the DS and DSi and an iPod touch and iPhone 3G. I consider myself quite an avid gamer, but for the iPod touch/iPhone to become a contender in the gaming sphere the games are gonna have to get a hell of a lot better. Besides, I don't think it'll see a quick rise in it's gaming potential anyway because most of the games available severely lack comfortable control schemes or innovative ideas that make them seem worthwhile. A lot of people here seem to be selling gamers short suggesting all we buy games for is price, but that's entirely true. And as someone else pointed out, the larger global markets will pick the traditional gaming devices hands down. I am in the UK and I don't know anyone who would even give games from the App store any credibility...

October 17 2009 at 3:15 PM Report abuse rate up rate down Reply
stefn

Too true. If the gamecos allow it, Apple will disassemble their business to leverage sales of its hardware. Did with music. Did it with phone. Doing it with films. Planning to do it with print. Why not games?

And can banking/purchasing be far behind? Money is the ultimate content stream.

October 17 2009 at 11:40 AM Report abuse rate up rate down Reply
themapplestore

Not true. At my school, I don't know anyone who has a PSP or DSi, but at least 25% of the kids in my class have an iPod touch. It's just the most popular device at my school, no question :)

October 17 2009 at 11:25 AM Report abuse rate up rate down Reply
Flyboybob

If my 12 year old son is any example, he has a DS, an iPod Touch and a Sony Playstation II (way to many gadgets). He only uses the iPod Touch for music and his school work. When he wants to play games he uses the Playstation or the DS. He has downloaded a few games from the App Store but he loses interest in them quickly. I have downloaded a few on my iPod Touch and I lose interest in them even faster. The 12 year old market drives the game business. The iPod Touch is better as a pocket size computer than as a game device.

October 17 2009 at 10:57 AM Report abuse rate up rate down Reply
Dan

I bought an iPod Touch because I was sick of overpaying for crappy DS games executed on a crappy display. I have a DSi and will keep it for the (few and far between) must-have DS games. When it comes to pick-up-and-play games, the iPod Touch blows the DS out of the water.

I'd be interested to see what % of DS/PSP/misc console game budgets are used for advertising, PR, schwag, and corporate bloat. Let the game speak for itself. Long live the independent developer.

October 17 2009 at 10:31 AM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.