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What do you do after you start Twitter? Invent a credit card reader.

If you were Jack Dorsey, one of the co-founders and current chairman of Twitter, you'd want to think about something else big to follow up on your huge success.

While it doesn't sound like anything groundbreaking, Dorsey's new company Square is developing a tiny white cube (see photo above) that plugs into the headphone jack on either an iPhone or iPod touch. The cube is a credit card reader, something missing from all of those credit card apps currently in the iTunes App Store.

The Square iPhone Payment System consists of the reader and an app. After a card swipe, the customer uses a finger to sign the iPod touch or iPhone, one of the participants in the transaction enters the customer's email address, and a receipt with the location of the transaction, the signature, and other standard information is emailed to the customer.

While most online journalists are anticipating that this device and software are going to be used in retail (can you say Apple Store?), I think Dorsey has bigger ideas - let's face it, the guy doesn't think small. So why not make it possible for anyone with an iPhone or iPod touch to be able to accept credit cards for payments? Word has it that the card reader's manufacturing price will be as low as US$0.40, which means that Square could give away the readers and still make money on the transaction fees.

[via Engadget]


If you were Jack Dorsey, one of the co-founders and current chairman of Twitter, you'd want to think about something else big to follow up...
 

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John from Down Under

I had to check the date when I saw this one, April fool in October you Americans are funny.

October 26 2009 at 8:55 AM Report abuse rate up rate down Reply
Wes Groleau

"your bank is gonna laugh you out of the building when you say you want your stolen money back"

In USA, you are only liable for the first $50 by law. And if it's Visa, as a condition of using the name (Visa), the issuer has to agree that the owner is not liable for _any_ fraud. Of course, this may change as things like this increase the amount of fraud occurring.

October 24 2009 at 11:10 AM Report abuse rate up rate down Reply
Mark Bolick

We use a great POS system called RingItUp with our iPhones for trade shows we do throughout the year. It currently integrates with a number of Credit Card terminal programs on the iPhone (we use the aptly named Credit Card Terminal).
The whole system works great for the shows and the only thing we hate is having to manually enter the credit card numbers. An attached swipe mechanism is a great idea. Hopefully he will integrate this project with RingItUp or have it's own POS system too.

October 20 2009 at 11:27 AM Report abuse rate up rate down Reply
frank

we heard you the first time.

October 19 2009 at 4:01 PM Report abuse rate up rate down Reply
Phil

There are various apps in the app store that process credit card transactions with ease. This is in no way a new idea or concept. Matter of fact take a look for yourself at some of these solutions that have been available for months now:

Billing: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=326255801&mt=8

Pocket CC Terminal: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=320279447&mt=8

2CC Terminal: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=292042342&mt=8

There are more then 20 solutions currently available today.

October 19 2009 at 2:09 PM Report abuse rate up rate down Reply
markm49uk

Can't see this working in the UK and the rest of Europe as we no longer swipe credit cards as the cards use a chip and are inserted - the pin number is then entered. Chip & Pin as it is known was brought in over here a couple of years back and credit card companies really don't like retailers using the old signature based system - even online now credit card companies are moving to enhanced security called Securecode which requires a password to be provided when making a transaction to try and reduce the customer not present fraud levels.

October 19 2009 at 12:39 PM Report abuse rate up rate down Reply
olivernward

i used one of these at Self Edge Denim in NYC. aside from it being a bit hard to a decent signature with your finger, it actually works flawlessly. i was impressed.

October 19 2009 at 12:27 PM Report abuse rate up rate down Reply
Roberto

It's great to see that their co-founder is diversifying its portfolio, as people realize Twitter is more noise than signal.
On the other hand, I would never allow anyone swipe my card on a cheap device that was not verified by Visa and doesn't print a receipt.

October 19 2009 at 12:24 PM Report abuse rate up rate down Reply
1 reply to Roberto's comment
olivernward

the reader was linked up to the store's iMac, and immediately a receipt was generated. if i'm not mistaken i think one also got emailed to me.
i understand the hesitation in regards to non-Visa verification and the like, but since there are a million and one ways to get ripped off these days, i don't feel i'm really risking a hell of a lot.

October 19 2009 at 12:31 PM Report abuse rate up rate down Reply
Lee

So if someone presented you with their mobile phone and asked you to simply tap in your credit card number, would you do it?

I know I certainly wouldn't, add to that the fact that your fingermarks are going to be all over the screen too for a low tech way of seeing your pin number even after the fact. This is completely insecure. We're already told now to check that the proper merchant banking terminals haven't been tampered with, if it's someone's personal phone (to all outward appearances) your bank is gonna laugh you out of the building when you say you want your stolen money back.

October 19 2009 at 12:10 PM Report abuse rate up rate down Reply
1 reply to Lee's comment
homan2

In the US, if I remember correctly, the most you are liable for in cases of fraud is 50$. The criminal underworld is doing a fine job of skimming/hacking/printing stolen CC numbers already; with all the personal data required to set up a iDevice/App store account/Merchant account/etc, I doubt this will be much of a larceny/ID theft tool.

October 19 2009 at 1:54 PM Report abuse rate up rate down Reply
Bensawsome

Can anyone say identity theft on the cheap? :(

October 19 2009 at 11:47 AM Report abuse rate up rate down Reply
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