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The Apple Store Online is back, so what's different?

Today, as is frequently the case, the Apple Store Online was taken down and modified to feature new goodies from our favorite fruit-flavored technology company. Now that the store is back up and ready for your ordering pleasure, what's changed?

Well, Apple introduced a whole slew of new and updated products today. Here's the highlights of what's new and different at the store:

New iMac - Revamped to include, among other new features, LED-Backlit screens, dual core and quad core processors and up to 16GB of memory.

New MacBook
- Entry level MacBook redesigned to feature unibody enclosure, built-in battery and LED-Backlit screen.

New Mac mini - Revised to include more memory, larger hard drives and with a special "Server" version featuring dual 500GB hard drives and Snow Leopard Server.

New "Magic" Mouse - Gone is the trackball, replaced by a seamless top-shell design that acts as one button or two, It also features a Multi-Touch surface with gesture support.

New Apple Remote - Not as exciting as new Macs but still, kinda cool if you like to control your Macs, um, remotely.

Other items of note reflected in the new products today include the removal of Firewire 400 from all Macs and the removal of the last Mac with a replaceable battery. End of an era folks, end of an era.

Be sure to keep it right here at TUAW all day for in-depth reports on all of today's Apple announcements.

Today, as is frequently the case, the Apple Store Online was taken down and modified to feature new goodies from our favorite...
 

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Dan Mosqueda

I tried the new MacMini. It had the 2.53Ghz CPU, 4GB RAM, 320GB HDD. Very fast, incredibly responsive. I will have one within a week or two. Waiting on the Magic Mouse and new wireless keyboard.

October 21 2009 at 5:56 PM Report abuse rate up rate down Reply
Daley

The MacBook Air dropped in price by $200...A month after I purchased one.

October 21 2009 at 3:01 PM Report abuse rate up rate down Reply
jay

I think they may have gotten rid of a display or two. Only the 24" LED and 30" HD remain, and the 30 has been removed from the main portion of the site.

Most likely, 16:9 LEDs to follow soonish along with a top-line LED... but those are not holiday items so no surprise on the wait.

October 20 2009 at 6:51 PM Report abuse rate up rate down Reply
carl

TUAW, don't forget to mention the massive price drop on the mbp 4 to 8 gb ram upgrade. (I'm stoked)

October 20 2009 at 4:24 PM Report abuse rate up rate down Reply
artifex

Wonder why the drives on the Mac Mini Server are so small. Are 1+TB drives too hot, or just too expensive to keep the magic $1K price point? I doubt the latter; a 1TB drive wholesales for less than two 500s, and they could leave a bay free.

October 20 2009 at 4:06 PM Report abuse rate up rate down Reply
2 replies to artifex's comment
artifex

Oops, just remembered, duh, the Mini has smaller sized drives, and so far those aren't in bigger sizes, are they?

Wondering if they will ever have eSATA ports...

October 20 2009 at 4:07 PM Report abuse rate up rate down Reply
Microdot

yes. whether they will fit or not is the question. but there are 750gb and 1tb 2.5" hard drives available now. i believe western digital is the only one shipping currently.

http://www.newegg.com/Product/Product.aspx?Item=N82E16822136414

newegg doesnt have the 1tb... but you can find it here:
http://www.wdc.com/en/products/products.asp?driveid=685

October 20 2009 at 7:44 PM Report abuse rate up rate down Reply
PK

This is a minor addition, but did Apple release a new MagSafe power supply for 13" MBPs and MacBooks today?

http://store.apple.com/us/product/MC461LL/A?fnode=MTY1NDEwMQ&mco=MTMzODAwMDI&p=1&s=topSellers

I don't believe the previous model had the MacBook Air-style sideways cable connection....

October 20 2009 at 3:58 PM Report abuse rate up rate down Reply
Mark Chambers

I'm most excited about the mouse. It's about time. My scroll ball is always getting clogged up and stuck!

October 20 2009 at 2:48 PM Report abuse rate up rate down Reply
longterm

This whole process of "taking down" their store and putting it back is a publicity ploy--a brilliant one, but a ploy nevertheless.

I see no reason why they couldn't update the site behind the scenes, on a development server (which they of course have), and then push the updated pages to the live server whenever they're ready. For that matter, most of what they add is to a database and not to static pages too, so there's no real reason why they take their site down each time.

The only logical reason that I see for this closing of the store each time they release new products is to develop buzz; it's much like closing a store and covering over the windows, so that a crowd will develop at the door, eagerly awaiting its grand reopening.

But what can you say about a method that works!

October 20 2009 at 2:43 PM Report abuse rate up rate down Reply
1 reply to longterm's comment
Jeffrey

Well, if they are uploading a lot of images, some user might see broken pages while they are updating the site.

October 20 2009 at 3:42 PM Report abuse rate up rate down Reply
Ryan Morano

Can someone detail the differences between the Macbook and the base Macbook Pro? I'm seeing no difference aside from the polycarbonate body and the lack of backlit keyboard?

I smell a Macbook Pro update in the works. They did this last time when they updated the Macbook with more power.

I'm stoked about a 27 inch iMac. That thing looks incredible, and probably runs even better. After I get a new Macbook Pro, that's definitely next on my agenda.

Magic Mouse is probably the first purchase however. I can afford to drop a few Jacksons on that. And maybe a new remote cause I've wanted one to control my iPhone when It's plugged in.

October 20 2009 at 2:38 PM Report abuse rate up rate down Reply
1 reply to Ryan Morano's comment
Galley

FireWire 800 and a backlit keyboard

October 20 2009 at 2:57 PM Report abuse rate up rate down Reply
Le Big Mac

No more FW400? Boo . . .

October 20 2009 at 2:37 PM Report abuse rate up rate down Reply
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