Filed under: Apple Corporate, Hardware, Retail
Phil Schiller: Holiday lineup in place
It's now safe to shop for Apple products without fear of getting burned by a last-minute release, at least for the next few months. Apple's senior VP of Worldwide Product Marketing, Phil Schiller, told Gizmodo today that "... the holiday lineup is set." Apple typically does this in late autumn to simply let customers know that it's safe to start spending money.Gizmodo notes that they originally stated, "No more Apple products this year," but they subsequently received a call from Apple asking (by "asking" we mean "telling" ) them to use the language, "The holiday lineup is set." Conspiracy theorists will say that means there could be new stuff still in the pipe, but we think it's just meant to get people in a shopping mood.
[Via The Loop]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Joanna D said 4:35PM on 10-27-2009
So that means there's at least another two months of Apple selling dual core laptops for more than Dell sells quad core laptops. Nice move.
Reply
Jordan said 7:58PM on 10-27-2009
That's basically what I got out of it. Apple's big new holiday product is a mouse that will cause severe carpel tunnel in no time.
snapper said 4:42AM on 10-28-2009
A friend of my wife's posted this on his Facebook...pretty much sums it up for me!
"I am so glad I don't need yet another operating system that fixes all of the stuff that was wrong with the last operating system. Thanks Mac!"
~Gordon Pez Layton
snapper said 4:43AM on 10-28-2009
A friend of my wife's posted this on his Facebook...pretty much sums it up for me!
"I am so glad I don't need yet another operating system that fixes all of the stuff that was wrong with the last operating system. Thanks Mac!"
~Gordon Pez Layton
snapper said 4:51AM on 10-28-2009
Ok so that is not all what I was going to say...I got pwned by 1password...Anyway, I've decided to not say what I had planned to say, but ask...are you really that brainless???
Sam Gross said 4:37PM on 10-27-2009
This could mean a release just after the holidays. You know, in those 5 days. On the other hand, it could mean updates to non-gift machines (XServe, Mac Pro) before the holidays season.
Reply
Greenie said 4:46PM on 10-27-2009
People forget that it's different this time around. Apple isn't saving things for the first couple weeks of January. They're introducing their product line in time for Christmas now like everyone else does.
Reply
Bernard Ramsey said 4:59PM on 10-27-2009
I'm really hoping he's only referring to hardware and not software, e.g. 10.6.2
Reply
Will said 5:20PM on 10-27-2009
me too. I would like to see aperture 3 soon.
Alistair said 5:06PM on 10-27-2009
You know, that picture of Phil makes him look like Mickey Rourke.
http://images.mirror.co.uk/upl/m4/jan2009/4/2/ABE7BAA2-ABAD-8202-F4FBD0192032FB63.jpg
Reply
Cog said 6:02PM on 10-27-2009
Huh. So when Apple calls to "ask" you TUAW something, does it really mean "telling"?
Reply
Uday said 7:52PM on 10-27-2009
Is it safe to *BUY* a MacBook Pro now.. or do I have to wait.. until November end...?
Reply
benjamin said 9:33PM on 10-27-2009
Get serious. It's never safe to buy a MacBook Pro. There's always a new one coming. The time to buy is when you're pretty sure that the current specs will still be enough to satisfy you once the new, better specs are available.
Good luck!
Mike said 11:28AM on 10-28-2009
Exactly. Buy a Macbook Pro when it suits your needs for the next 4 years. The only safe time to buy a Macbook Pro if you are scared a new one will come out is immediately after a new model is released. And if you have a fear of getting burned, you have a shopping disorder.
Mike said 11:45AM on 10-28-2009
Actually, Gizmodo said that Brian said that Phil said that there would be "no more products this year". Then Apple called as said that Phil actually said that "the holiday lineup is set". Apple didn't call to ask or tell them to use the latter quote.
Do you remember the game telephone?
Reply