Apple's ad man changes roles, but another Apple fan will take his place

Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles, echoing a piece in the industry journal Advertising Age) has followed up with an internal email from Clow where he says Miller's promotion does not imply that Clow is stepping away from his own leadership role with the company, including "keeping an eye on Apple."

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When many people think of Apple, they think of the ad campaigns that the company has used over the years:

The original "1984" Super Bowl ad that introduced the Mac to the world
The "Think Different" campaign that coincided with the return of Steve Jobs to the company
The iPod dancing silhouettes
"There's an app for that" -- the iPhone ads
"Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads

Apple's advertising agency is TBWA / Media Arts Lab, and the person who has been the creative force behind all of these ads is a man by the name of Lee Clow. The 66 year-old Clow has decided to step down as chief creative officer at the agency, although he'll remain chairman and global director of Media Arts Lab and fulfill other roles within TBWA.

Clow's replacement is no stranger to Apple. Duncan Milner is currently the executive creative director on the Apple account and is considered by many in the advertising industry to be the perfect replacement for Clow, a close friend of Steve Jobs.

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Source: http://adage.com/agencynews/article?article_id=140070

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Odds and ends Steve Jobs Apple

Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles, echoing...

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Joseph

i for one got to experience the roller coaster all in a few minutes by reading the article and then the comments.

October 31 2009 at 3:02 PM Report abuse Permalink rate up rate down Reply

lsc

The worst part about this post is that not only is it inaccurate, it is late enough that the writer cold have gotten the proper facts.

Most other Apple rumour sites had this story yesterday, before Clow issued his statement that he was in fact not leaving, meaning that not only is this story late but it is inaccurate as well.

Being first and wrong is bad but somewhat understandable, being last and still wrong is simple inexcusable.

October 31 2009 at 1:31 PM Report abuse Permalink rate up rate down Reply

mudkip

Journalism FAIL / Fact-checking FAIL

Maybe I should make up some news and post it on a few blogs so that people will take it as gospel.

Blogs/Websites these days are so afraid of not being FIRST to break a story, that they don't bother doing the whole research thing beforehand...

" Hey Everyone:

So we tried to promote Duncan Milner because of the great job he's been doing leading the Media Arts Lab and look at how the blogosphere decided to make it a conversation about me.

As you all know, I'm here every day meddling in everything that goes on, pushing the creative on many brands including keeping an eye on Apple.

I remain Chairman of MAL, Global Creative Director of Media Arts and Chief Creative Officer of TBWA Worldwide.

I'm not going anywhere.

Love, Lee"