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Sony offers 1,000 ringtones for iPhone for 20 bucks. Pass.

Let's file this under 'really bad ideas done poorly.' Sony would like to sell you 1,000 ringtones, sound effects, and comedy voices on a data DVD that's just oh so ready to import into iTunes. Sony doesn't seem to offer a comparable product for other cellphones, like maybe the Sony Ericsson brand, so I can only conclude this is a plot by Sony to make iPhone owners look dumb when a call comes in.

I listened to some of the samples on the Sony website, and the DVD seems to be a collection of bad and unmemorable production music, obnoxious sound effects, and jokey voices saying things like "Dude -- everybody keep your voice down, I think it's my Dad calling."
The musical ringtones I sampled sounded like a cross between dentist office music and some kind of horrible techno-rap mutation.

Ringtones are ways to personalize your phone, but these clips aren't personal and are often offensive. Sony has a demo installation video showing how to get the clips into your iPhone, and of course it's done on the Windows version of iTunes.

In the last few years, Sony seems to acting more and more clueless, and this is further evidence of the company losing touch with reality. The only thing that surprised me is that they aren't offering the collection on a Memory Stick, that proprietary piece of hardware Sony has been trying to push on the marketplace for more than 10 years.

There are a lot of ways to get ringtones on your iPhone -- GarageBand works well, there are plenty of third-party apps, and there's even a ringtone podcast -- but this Sony DVD shouldn't be one of them.

We're all compiling our holiday/Christmas gift ideas and lists. I might need to make a special list called 'don't buy me this or I'll kill you.'


Let's file this under 'really bad ideas done poorly.' Sony would like to sell you 1,000 ringtones, sound effects, and comedy voices on a...
 

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James Burton

Oh Sony, you never fail to amuse.

November 05 2009 at 8:46 AM Report abuse rate up rate down Reply
brett_x

Holy shit. They included "Yeah boeyyyyyyy!" from 1991. This is either a prank or they've totally lost their minds.

November 04 2009 at 7:31 PM Report abuse rate up rate down Reply
homan2

'don't buy me this or I'll kill you.'

Haha, that should be a preset wish list on Amazon.

November 04 2009 at 6:47 PM Report abuse rate up rate down Reply
twoeightnine

So it's like an extended collection of the ringtones that Apple included with the iPhone.

November 04 2009 at 4:19 PM Report abuse rate up rate down Reply
lostgame

Ahaha - I like how 'garageband' is tagged in this post. =P

November 04 2009 at 4:17 PM Report abuse rate up rate down Reply
Ryan

Death to ringtones. Use SILENT/VIBRATE!

November 04 2009 at 4:09 PM Report abuse rate up rate down Reply
Jimbo von Winskinheimer

I looked at this earlier today. The really funny thing is that they have sample sound clips you can listen to - in either Real format or Windows Media format. Uh, no.

November 04 2009 at 4:02 PM Report abuse rate up rate down Reply
johnson412

Garageband? Third party apps? Ringtone podcast?

Or, you could just, you know... use iTunes itself.
http://theappleblog.com/2008/08/07/free-custom-iphone-ringtones-using-only-itunes/

November 04 2009 at 3:59 PM Report abuse rate up rate down Reply
smak

Somebody hates Sony... and grammar:

"... Sony seems to acting more and more clueless"

- be -

November 04 2009 at 3:54 PM Report abuse rate up rate down Reply
Chris Mc

Actually the DVD contains all the audio files in M4R and MP3 format so they are marketing it at all devices (although the idea of the DVD is still a bit bemusing).

http://www.reuters.com/article/pressRelease/idUS139252+04-Nov-2009+PRN20091104

Article correction time?

November 04 2009 at 3:53 PM Report abuse rate up rate down Reply
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