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Apple introduces reserve and pick-up

As a guy who likes shopping online, but who still appreciates the act of going into a retail store for big purchases, I love this news. Apple has introduced a "Reserve and Pick-up" service for the holiday season.

The name is a little unwieldy, but it gets the point across. You go onto the Apple web site to find what you want, click to reserve the product at a nearby Apple Store, and then go to the store and pick up the goods while you're doing your holiday shopping between December 15 to 24.

For many folks, this might seem awkward -- why not just buy the product online and get it shipped, or just go to the store and buy it? For guys like me, it's perfect -- all of the convenience of choosing a product online, with the added bonus of being able to check out the retail store during the holidays.

iLounge notes that there's no AppleTV on the list, so if you were planning to pick one up as a gift, you'll have to go a more traditional route. There's also no way to actually reserve an iPhone. Instead, you're told to get an iPhone gift card to give to some lucky recipient. Nevertheless, I like the idea of reserve and pick-up, an interesting mix of online shopping and in-store purchasing for the holiday season. It's Apple take-out.

As a guy who likes shopping online, but who still appreciates the act of going into a retail store for big purchases, I love this news....
 

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Eric Swan

Gimme!!!

November 27 2009 at 6:05 PM Report abuse rate up rate down Reply
Fred

Wow, my Snark-meter just asploded! You'd think some of you folks might give them a pass on this considering some of the others things they do that a lot of retailers don't, you know, like being appropriately staffed and that staff being relatively knowledgeable.

November 24 2009 at 11:06 AM Report abuse rate up rate down Reply
Mac Diva

Including a hunky fellow with the purchase, apparently free of charge, is very nice of Apple.

November 08 2009 at 9:32 PM Report abuse rate up rate down Reply
mikehild

"why not just buy the product online and get it shipped, or just go to the store and buy it?"

First of all, having it shipped means I have to wait to have it. That's fine if I'm getting it for cheaper than the retail stores, but if it's the same price I'll go to the store so I can have it right away.

Secondly, this will help if you're concerned about them having what you want in the store. It would really suck to go to the store only to find they just sold out shortly before you arrived. This way, you KNOW there's a copy waiting for you when you get there.

November 07 2009 at 6:12 PM Report abuse rate up rate down Reply
teiresias

Would be nice if this worked through the different online stores too, like the Education or the Government Employee store.

November 07 2009 at 4:27 PM Report abuse rate up rate down Reply
Ken Cohen

Yes - to avoid whiners like me ... :-)

November 07 2009 at 3:29 PM Report abuse rate up rate down Reply
Ken Cohen

Pickup would be a great idea if I didn’t have to wait a seemingly endless amount of time to pay. I’ve been to three of the Apple stores in Toronto, they’re all too busy, very hard to get anyone’s attention, when I do find someone it’s usually the wrong person and they send me somewhere else. Once this happened with a shopping appointment! It’s a lot easier just to wait for delivery.

November 07 2009 at 12:25 PM Report abuse rate up rate down Reply
1 reply to Ken Cohen's comment
David Robison

I knew there had to be one good reason to stay in the US.

November 07 2009 at 3:17 PM Report abuse rate up rate down Reply
Charles Martin

They should call it iWRAP (we reserve apple pickups).

November 07 2009 at 10:00 AM Report abuse rate up rate down Reply
IanCull42

Doesn't seem to work in Chrome

November 07 2009 at 9:57 AM Report abuse rate up rate down Reply
Noah

Unrelated, but today all my iTunes LP "300 meg" files just started redownloading for no reason. Is there new copy-protection, or maybe it's a Windows 7 version?

November 07 2009 at 9:49 AM Report abuse rate up rate down Reply
1 reply to Noah's comment
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