Apple previews Broadway store for press

It's scheduled to open to the public on Saturday morning, but Apple gave a sneak peek of its newest US retail outlet to press and photographers this morning -- no, I wasn't invited, and yes, I did ask nicely.

Gothamist is there, though, and snapping some snazzy pictures of the grand glass roof and huge sales space. The word that comes to mind is 'dramatic,' and then the next word that comes to mind is 'big.'

How big is this new store? Ron Johnson tells the site that the ground floor could fit eleven of the iconic glass cubes from the 5th Ave store. Yowza. More pictures here from ifoAppleStore cover the store's unveiling.

If you're planning to attend the store opening on Saturday, drop us a line or send in a link to your photos & videos.

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Source: http://www.apple.com/retail/upperwestside/

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It's scheduled to open to the public on Saturday morning, but Apple gave a sneak peek of its newest US retail outlet to press and...

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studio

Is Apple turning into Starbucks? Will there be an Apple store on every corner? LOL

November 12 2009 at 11:49 PM Report abuse Permalink rate up rate down Reply

mark

This place looks like a lot of fun to drive a truck through the front door. Hope they have high curbs.

November 12 2009 at 1:59 PM Report abuse Permalink rate up rate down Reply

This is nice. Finally a location where I can take a train I live near and be right at one of the stores. I find it amazing that they managed to open 3 stores in Manhattan and all of them are inconvenient for me (I used to live just a few blocks from the 14th Street one, but I moved before it was built).

Anybody know if this space is where the old Tower Records used to be?

November 12 2009 at 1:04 PM Report abuse Permalink rate up rate down Reply

1 reply to KP's comment

Alec

ex-Victoria's Secret.

More traffic, more people, not fun.

November 12 2009 at 11:31 PM Report abuse Permalink rate up rate down Reply

Darrin Dishong

I will be attending the opening. I should arrive around 2 or 3am on Saturday. Another rainy campout in NYC (I camped out for 5th Ave as well)

November 12 2009 at 12:40 PM Report abuse Permalink rate up rate down Reply

Victor

Although Apple's retail strategy has really worked for them, they really need to be careful opening up too many stores. If sales every start to slump a little bit they might not be able to maintain so many, and that's gonna be bad news bears for their upscale image. The brilliance of their Apple stores is that not everyone can go every day. It's a real treat to visit an Apple store and if they start posting up on every corner like a Walgreens it's going to get a little boring.

November 12 2009 at 12:03 PM Report abuse Permalink rate up rate down Reply

Steven Fowler

The only thing that comes to my mind after seeing those photos is "Hipsters." I don't understand how blurry badly composed pictures are supposed to show us what the new store is like. Anyone know where some real pictures of the new store can be found?

November 12 2009 at 11:48 AM Report abuse Permalink rate up rate down Reply

5 replies to Steven Fowler's comment

mehmet

I want to see an ad sometime saying..

Your move, Microsoft? ;)

November 12 2009 at 11:21 AM Report abuse Permalink rate up rate down Reply