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Apple to open 40 to 50 new Apple Stores next year

by Lauren Hirsch Nov 13th 2009 at 10:30AM

At a media preview event yesterday designed to create buzz for Apple's newest store opening in Manhattan, Ron Johnston, Apple's senior vice president of retail announced that Apple would be opening 40-50 more Apple retail stores in the coming year.

One focus will be on opening larger stores overall. While this is great news for anybody who has been frustrated by the zoo that is any Apple store on any given day recently (careful what you wish for when you wish for your platform of choice to finally get the market share it needs to ensure continued development), the bulk of these stores will be overseas in cities like Paris, London, and Shanghai.

So if you live in Paris, London, or Shanghai, congratulations! You, too, will have a store you can try to shop in when all you want is a new set of earphones for your iPhone and you can't get anywhere near the display.

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At a media preview event yesterday designed to create buzz for Apple's newest store opening in Manhattan, Ron Johnston, Apple's senior vice...
 

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Steve

Obviously I meant Spring 2010!

November 13 2009 at 7:11 PM Report abuse rate up rate down Reply
Allan

I wish I didn't have to drive an hour and a half to the nearest Apple store (Victor NY). Syracuse is the next closest. Sadly I don't think there's any decent place to put one between here and there. Maybe Ithaca... but from the sounds of things, if most of these are overseas, that's probably a long shot.

November 13 2009 at 3:53 PM Report abuse rate up rate down Reply
ars_workerbee

If its a saturated market, why when Fifth Avenue opened, did sales there surpass SoHo, and SoHo kept going up? And then with W14 opened... sales there were through the roof, and SoHo and 5th didn't take a hit at all?

Sorry, but you are not smarter than the people they pay to figure out where to put stores.

November 13 2009 at 3:03 PM Report abuse rate up rate down Reply
Steve

They are opening a store - Eldon Square Newcastle Spring 09! :D

November 13 2009 at 2:50 PM Report abuse rate up rate down Reply
sunsetstare

I wish we’d get a store here in Arkansas. It was rumored the Chenal Mall in Little Rock was getting a store, but that’s been two years ago. The nearest store is in Memphis, four hours away.

November 13 2009 at 2:27 PM Report abuse rate up rate down Reply
1 reply to sunsetstare's comment
ars_workerbee

Hang in there! All of the local stores around me were rumored for 2-3 years before they opened, at least, and there's more planned for 2-3 years out.

FWIW, the reason they ask for your zip code (or are supposed to) is that goes into the database that they use to figure out where to locate new stores.

November 13 2009 at 3:07 PM Report abuse rate up rate down Reply
Ethan

I bought iWork yesterday... it seems they're very focused on selling as in persuasion, but no permanent till staff. I hear that's changing though.

November 13 2009 at 2:01 PM Report abuse rate up rate down Reply
2 replies to Ethan's comment
ars_workerbee

"...but no permanent till staff. I hear that's changing though."

Yes, it is changing, and this is what it is changing to. EasyPay is king. The Point of Sale is dead.

November 13 2009 at 3:06 PM Report abuse rate up rate down Reply
tdowling

If they continue to insist on not having any kind of dedicated checkout person, maybe they could put together some sort of self-checkout system for those with quick small-ticket purchases.

November 13 2009 at 7:22 PM Report abuse rate up rate down Reply
Meridimus

We already have 3 Apple stores in London. It's enough.

November 13 2009 at 1:56 PM Report abuse rate up rate down Reply
HandyMac

I recently learned that the city where I live, Santa Fe, N.M., has the highest per-capita number of Macs anywhere in the world. The nearest Apple Store is in Albuquerque, 60 miles south -- and ten times the size -- but I hear that most of the customers in that store come from Santa Fe. Doubtful they'll move the store, though.

Okay, but watch that in 5 years they will announce the closing of lots of stores.

Yeah, even though Apple seems to be bucking the trend so far, the whole house of cards has gotta come down some day, and I can't see any way Apple will be able to avoid the worldwide crash. Planning 40-50 more stores at a time like this seems a mite rash.

November 13 2009 at 1:09 PM Report abuse rate up rate down Reply
Patrick

Okay, but watch that in 5 years they will announce the closing of lots of stores. I'm not smashing Apple, I'm talking business. Real estate and employees are expensive.... and many a business that is doing well, debt free, excited, market loves them, and currently their products are popular start expanding retail outlets only to find themselves a few years later stuck with chunks of brick and sheetrock that are a drain on the bottom-line.

November 13 2009 at 12:55 PM Report abuse rate up rate down Reply
1 reply to Patrick's comment
ars_workerbee

You, sir, have no idea what you're talking about.

"and many a business that is doing well, debt free, excited, market loves them, and currently their products are popular start expanding retail outlets only to find themselves a few years later stuck with chunks of brick and sheetrock that are a drain on the bottom-line."

No other retail business has had the growth, sales, and products that the Apple Store has. It is impossible to compare them to anyone else, or to think that the past performance of other companies and stores means anything about the future of Apple.

November 13 2009 at 3:04 PM Report abuse rate up rate down Reply
IronHorse420eh

So when exactly are more apple stores coming to canada. Right now i have to drive 2 hours to reach one. I would bust out my wallet a lot more frequently if i could reach the store i wish to spend my money at.

November 13 2009 at 12:46 PM Report abuse rate up rate down Reply
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