Apple giving huge discounts on Black Friday? No way!
The boy geniuses over at Boy Genius Report are getting a lot of hits out of a story they ran late yesterday. Apparently, one of their contacts tipped them to a "shot of Apple's yearly Black Friday deals" that is "reported to be something Apple will email out shortly." The email (seen at right, pasted with an editorial comment from yours truly) shows alleged discounts of up to 30% on all iPods (excluding iPhone or iPod shuffle), up to 25% on all Macs, and up to 15% on all accessories, Apple software, and Apple hardware. This will only happen on November 27th and apparently "select" Apple stores will open at 6 AM.Well, most of us here at TUAW are pretty sure this is a fake. A compelling fake, mind you, but an utter fabrication. Why?
First reason -- Apple almost never discounts their products, other than selling refurbished equipment on the cheap. That's part of the reason that the company is so successful and has the highest margins in the personal electronics and computing world. Discounts of "up to 25% on all Macs" are an Apple fanboy's most exciting dream (next to the iTablet, of course), but we doubt if the Cupertino Kids would discount anything more than 5%.
Reason two -- Apple Stores are, for the most part, hugely popular anyway. Apple doesn't need to drag in customers on Black Friday by enticing them with wicked discounts. Let's face it, most of the Apple Stores are going to be packed on November 27th, so why would Apple want to create traffic jams and general hysteria by doing something like this? Hell, most of the Apple retail employees would probably quit during Black Friday, leaving the company in the lurch for the rest of the holiday season.
Number three -- Historical precedence shows that Apple usually provides discounts on Black Friday, but not as big as BGR is indicating. In 2006, Apple provided free shipping to shoppers at the online store. Last year, Best Buy discounted up to US$150 on Macs and Apple matched that, but there was no steenkin' 25% discount.
And finally, reason number four -- Apple's probably not going to send out anything with that much blank space at the top of it. They're too picky about design. They don't want someone to have to scroll down through an email to read the discounts, even if there is an Apple logo floating around at the top of the email.
How sure are we that this isn't going to happen? Well, if it actually happens the way Boy Genius Report says it will, I'll wear a Boy Genius Report baseball cap (provided by BGR, of course) for four hours at Macworld Expo 2010 and give you guys some free advertising. TUAW readers -- what do you think about the discounts? Are they going to happen or not?
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The boy geniuses over at Boy Genius Report are getting a lot of hits out of a story they ran late yesterday. Apparently, one of their...
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People always feel excitement and glad about black Friday. Because on that day people got big discount and sale on your various things. Also now a days people are facing recession problem so sale and discount are really important for everybody. Black Friday Ads provide great discount on various things during this 2009 black Friday. I have also one nice suggestion about black Friday shopping. Black Friday Ads 2009 provide really great discount and sale on various things on black Friday shopping.
November 19 2009 at 12:31 AM Report abuse Permalink rate up rate down ReplyI would say it's fake too, however, I saw a 'Black Friday' promotion page on Apple's website the other day (which, curiously, is not on the website anymore).
However, Google's cache still has it.
Google 'apple.com black friday store'
That reveals this link: store.apple.com/us/browse/campaigns/black_friday
The cached version: http://74.125.95.132/search?q=cache:lJULOiHCpLcJ:store.apple.com/us/browse/campaigns/black_friday+apple.com+black+friday+store&cd=2&hl=en&ct=clnk&gl=us&client=firefox-a
Before you all make up your minds and decide that the Boy Genius guys are full of it, consider this: The past 2-3 years Apple has had Black Friday sales both online and in-store. A friend and I both bought Macs and iPods that day. So who's the moronic one now?
November 18 2009 at 1:34 AM Report abuse Permalink rate up rate down Replydid they buy their computers at 25% off?
its not the concept of a sale that makes the "Boy Genius Report" so laughable, its the idea of Apple discounting computers at 25% that is a joke!!
Plus, that AD looks like a 12 old made it...
Apple Retail's Black Friday discounts have always (as far back as I can recall anyway) been described as specific dollar discounts, not percentages. And mostly semi-goofy numbers too, like $51, $101, and $201.
Also, in-store gift wrapping? Hahahahahahhahaha right.
And don't get me started on those cheesy snowflakes for list bullets. This doesn't even look ANYTHING like something Apple would design.
ALTHOUGH i think this is completely fake, everyone must also realize that if apple were to ever do this, that would be the best time. not only because its black friday, but also its before everyone makes their potential big computer purchase because of the release of windows 7. good reviews are coming in, and apple may feel a little threatened. this year is the best year to create the biggest spike in their instal base. just sayin.
November 17 2009 at 8:01 PM Report abuse Permalink rate up rate down ReplyI used to work in logistics for a large retailer that sold macs and iphones a few years ago and I can definitely see Apple making money off this.
Few years ago, $199.99 ipod nanos had a retailer cost price of ~$139 which meant a $61 profit for the retailer. That same model, according to Appleinsider cost $72 in materials. Add a good margin of $30 for overhead and you have Apple still making $30~ on the ipod. If a $199.99 sold for $140 on Black Friday at the Apple Store, Apple would still make money as Apple Store negates the middle-man.
This variable holds true for every Ipod I've seen, including Ipod Touches.
Now this is where it gets tricky for the Mac's itself, as computers operate in a smaller profit margin than ipods. 25% might be just slightly below their margin which I'm guessing may be 27-33%. Who knows, after the switch to Intel, I wouldn't be surprised if their margins went close to 40%.
Remember, having a blockbuster one day sale does not hurt a company too much in a sales perspective as compared to the enormous attention and market share they will receive.
Whether or not that is what Apple wants is entirely different, but I have put it in a logistics and marketing sense that this black friday ad is totally plausible.
Exactly, not only that, but there's so many other costs that Apple will recover. If they sell AppleCare with the computer (which they rarely ever discount), it's purely revenue for Apple. (Well, 50¢ for the box, etcâ¦) Not only that, but if they sell to a new customer they get business in the future. They probably won't buy their next mac on black friday.
November 17 2009 at 9:10 PM Report abuse Permalink rate up rate down ReplyFake. They lifted the artwork from this guy's website.
http://www.larryward.us/photos/albums/backgrounds/Crystal_Snow_Apple_Logo.jpg
The posting may be fake but the possibility of these steep discounts is real. First look at last years Black Friday discounts which whereby to bad. Then consider some of the technical realities.
First the ad says up to, it would be very easy for Apple to meet that requirement and still make money overall. For example the Shuffle could easily be discounted as it is way over priced considering the hardware inside. Like wise the Mac Book could easily be discounted heavily to meet the "up to" requirement. The add never says all Macs are to be discounted the same.
Second Apple warned that margins would be lower this quarter. Obviously this is not due to the retail pricing on the new hardware which is still relatively high. It is very likely that Apple intends to move a lot of hardware during the holidays. A few select discount events would have them moving lots of hardware in a few weeks. The goal is likely not so much profit is it is unit share and hurting the competition when they need the sales.
Apple always has a black Friday sale but this year the economic mode isn't good. Advertised discounts can combat that. The bigger they can make the discount appear the more customers they can snag. It is interesting that in this thread many have already glossed over the up to clause and assumed that they can get a huge discount on their favorite Mac. It seems that gullibility never goes away.
So a fake maybe but a very real possibility none the less.
Dave
Just like I posted on BGR, 9to5mac and Macrumors:
http://api.ning.com/files/uQzc4C36qjeLUYzUtF5sPC9W7dAk*W8ZjE9drE9gA4XFrTQdCVGre9xS5H34Gxk6BjZngVbG2yHdgAnFzErXawmoPsHLghEd/GalaxyAppleLogo.jpg
I noticed this immediately because I've used this as an iPhone wallpaper before. Open the above link in a web browser. It's the background of the ad. Fake! No way in hell Apple uses a fanboy's desktop wallpaper and uses it in a real ad. Plus the ad is fugly and hard to read. Built in Photoshop snowflake shape with ugly dropshadow? What the hell is with that ribbon? Honestly people, this is garbage.
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