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Jobs to dev on app name change: "Not that big of a deal."

I don't know if this was the right thing for Steve Jobs to say, but on the other hand, I do think it's the perfect thing for him to say. The story, as reported by our buddy Daniel Brusilovsky over at Crunchgear, goes like this: A company called The Little App Factory got a letter from Apple, who had a legal issue with one of their apps, formerly named iPodRip.

Apple didn't like the fact that "iPod" was clearly in the name, and so despite the fact that the software was meant to transfer songs back and forth specifically from an iPod, Apple wanted the name changed. The company's co-owner, John Devor, sent a very long and well-reasoned letter to Mr. Jobs himself explaining that their only wish was to extend Apple's hardware's capabilities, and that they were all Apple fans, and that they'd used the name for a long time and they were worried that a competitor might steal their customers and Jobs was an inspiration to the guy, who'd just dropped out of school, and could they please get a pass on this one?

Jobs' response -- yes, he wrote back personally -- was just three lines:

Change your apps name. Not that big of a deal.

Steve

Sent from my iPhone

Kids, that's how you become the kind of guy who runs a brilliant computer company, is seen on the cover of Time multiple times, gets named CEO of the Decade and just generally rocks. I feel for The Little App Factory, I really do, but you gotta believe the Steve. It's not that big of a deal.

We'll do our part, though: the app formerly known as iPodRip is now known as iRip, and is available with a free trial period from the developer's site.

[via Techmeme]


I don't know if this was the right thing for Steve Jobs to say, but on the other hand, I do think it's the perfect thing for him to say....
 

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Eric Mill

The guy writes Steve Jobs a long email, including the fact that Steve's an inspiration to the author, and this is the email Steve sends him back? That's the most insensitive, jerky response he could have given. My respect for Steve Jobs as a person has dropped to near zero.

December 02 2009 at 11:56 AM Report abuse rate up rate down Reply
len

Yes well not that big a deal huh - well i will send Apple a bill for putting the default "sent from Len's iPhone" on the bottom.

Im giving them advertising of their product - so maybe i will start charging Apple a say .1 cent for every reply i send. might make some $$$$, and if the compalin i will say , "its only .1 of a cent Not that big of a deal.".

or how about "sent from tight wad Apple IPhone" - just change my registration name :D

Could have fun with this ........

November 24 2009 at 10:16 PM Report abuse rate up rate down Reply
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November 23 2009 at 6:07 AM Report abuse rate up rate down Reply
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November 22 2009 at 9:43 PM Report abuse rate up rate down Reply
ghostshadow

Hell, I'd be honored to have to change the name of my app. That just means my applications are getting out there to people. With news coverage throughout the blogosphere, that just means more customers to come. I don't see it being that big of a deal to be honest.

Personally I don't think the app name was that attractive anyways. That's just me though.

November 21 2009 at 12:43 AM Report abuse rate up rate down Reply
nitrous9200

Well, all they needed to do was take the "Pod" out of the name, problem solved. I would understand the devs being a bit mad that they had to rename everything but Apple did have a legitimate reason and it all ended up being not that big of a deal, just like Steve said.

November 20 2009 at 8:39 PM Report abuse rate up rate down Reply
KP

I think what this proves is that Steve Jobs finds it just as inconvenient to type an apostrophe on his phone as I do.

That, and the fact that many, many apps and websites have had to change their names due to this rule, and usually they just remove the "Pod" and put the "i" up against what the other descriptive term was, and everybody still gets what the name means. (i.e. iLounge used to be iPodLounge, etc.). This guy is acting like this is the first time.

Of course it's annoying to have to change your logos, advertisements, websites, etc. but if you were really professional to begin with, you wouldn't use trademarked names, to avoid going through this if your business grows to the point where it gets the attention of the trademark owner. I think most of the cases have come about from very small companies or one-person websites who thought "Apple will never bother little old me," but then their site or product has grown to the point that it's serious business and Apple has to step in. It sucks, but as others have said, Apple has to defend the trademark or it sets a really bad precedent.

November 20 2009 at 6:04 PM Report abuse rate up rate down Reply
hummin

And why would your feeling be if Cisco had sent Mr Jobs the same response about naming his new toy the iPhone?

Change the name of your phone, it's no big deal.

Sent from MY iPhone!

November 20 2009 at 5:25 PM Report abuse rate up rate down Reply
Johnny Thrash

A copyright is a copyright. You must maintain a copyright at all costs or it's meaning becomes blurred and eventually lost.

I completely agree with Steve.

Sorry, that's business.

November 20 2009 at 3:26 PM Report abuse rate up rate down Reply
2 replies to Johnny Thrash's comment
ilkyone

but product names are trademarked, not copyrighted.

November 20 2009 at 5:41 PM Report abuse rate up rate down Reply
Johnny Thrash

Yes, you are correct. I used the wrong term.

2 trademarks that have lost their true meaning... velcro and coke... due to misuse.

November 20 2009 at 5:50 PM Report abuse rate up rate down Reply
Dano

Rrright. Just use the name "Mighty Mouse" until you can't fight that infringement anymore no matter how hard you try - then change it to "Magic Mouse."

No big deal.

November 20 2009 at 1:16 PM Report abuse rate up rate down Reply
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