Apple announces one-day shopping event on November 27th

http://www.youtube.com/watch?v=jsbBXFKBp6E

Jordan,
I understand your point and you are right regarding "expansion". However, you must understand that part of what keeps Apple's image what it is (or what they want it to "be"), is the fact that they stay away from having their products look "bargain-bin-ish". (At least through official channels, like Apple stores and certified partners)...

Keep in mind that as much as you might think you know "business" (and I can see you understand retail), Apple is very unique in their approach... Don't hold your breath for a doorbuster.

You are delusional if you think Apple has to "cater to a larger" group of people now. That's not how Apple does business... In fact, pika2000 has it right.

CNN.com actually had a nice article about this last week (go look it up, search for "black friday" on their page) about how Black Friday "deals" are mostly rip-offs in many ways. (limited quantities, older models, etc) Hey, if wasting a day of your life (especially a holiday) trying to nail $50 off a video game console or $100 off an old generation TV is worth it for you; then more power to you. It isn't for me.

Apple has spent the better part of the last 10 years portraying themselves as a "premium" brand. They are not going to change that now.

Apple never had any significant discounts in the past, so what's new? Why suddenly is everybody whining? "Out of touch?" Of what? Has BMW/Mercedez done a super black Friday sale, ever? Why don't people whine about that instead?

I can't believe that Apple would have better deals than Amazon.com for it's products. The big advantage of shopping Amazon.com is zero sales tax (on top of the lowest price they can give). No sales tax is a BIG incentive when you're buying something over $1,000.00!

Wouldn't it be funny if their deal was a free apple with the purchase of an Apple. I mean an actual piece of fruit!

Seems a stretch, but... Any chance this will include replacement batteries? My '07 MBP Battery finally died the other day.

If I remember correctly, on one of our tax-free holidays in MA, the Apple store in Cambridge was giving away free bookmarks for its customers. Yay, thanks for giving us incentive to buy from your store Apple!

I'm betting on a nano sock this year!

This does absolutely nothing for me. If anything, it may make matters worse by keeping everybody in suspense. It may draw up more people to the Apple store only to waste their time since Apple rarely, if ever, discounts their stuff. And free shipping? Who's not doing that these days. Nice of them to do but barely enough to impress me.

Want to impress me Apple? How about selling more Mac Pro options at your stores than what you currently do? I mean, Apple only sells the 2.66 Quad and 2.26 Octo in basic config. Why not also the 2.66 Octo and 2.93 Quad? If at least in limited quantities? Or at least doing like many brick and mortar/e-tailers do out there which is allowing one to place an order online and then picking it up at the store like the next day for free? Don't play games with us Apple!

They probably changed it because of leaked, why apple, why