Macworld 2010: TUAW interviews Tim Hickman of Hard Candy Cases

Hard Candy Cases runs a booth right across from ours here at Macworld 2010, so when they offered to come on the livestream and show us their cases for laptops and the upcoming iPad, we gladly accepted. Co-founder Tim Hickman brought along a bubbleshell MacBook case to show us, and talked a little bit about the kinds of protection and style his cases bring to your favorite Apple gear (I offered to hit his MacBook with a hammer for testing purposes, but he said they were really meant for bumps and scratches only).

We also chatted about their iPad cases, and how you design and produce retail cases for a device that you haven't actually seen in person yet; apparently they took hundreds of pictures of the iPad keynote, measured the iPad dimensions up against a real-life wristwatch, and even "obtained" some manufacturing plans from somewhere in China. Very interesting stuff -- give it a watch below.

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Source: http://www.hardcandycases.com/

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Hard Candy Cases runs a booth right across from ours here at Macworld 2010, so when they offered to come on the livestream and show us...

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Richard

Why are the microphones so HUUUUUUUGE?

February 12 2010 at 1:20 AM Report abuse Permalink rate up rate down Reply

Rodan

Totally disappointed and nauseated there was a $%&** 30 second Walmart commercial in order to be able to watch a questionably perhaps slightly interesting video. Totally turning me off to TUAW at the moment. You are significantly overestimating the value of your content.

February 12 2010 at 12:03 AM Report abuse Permalink rate up rate down Reply