Interview with the creator of the Apple startup sound

I have just renamed Sosumi.aiff to LetItBeep.aiff ... that name was freakin brilliant!

What a great interview! Not only is he funny and straight forward, he's got to be the most "un-apple" guy there is. Great stuff all around.

I'd never heard the startup sounds or "sosumi" stories either.

That was pretty awesome. I hope Apple sticks with this startup sound for as long as there is a computer that might need to restart. It makes the whole mythology and legend of Apple better when it's easier to tell; Macs make this sound.

I think Apple knows this and why they keep so many of their initiatives going for so long. Their advertising is "Get A Mac" and not "Windows 7 was my idea". That means they can get it stuck into your head over years instead of whatever is hot that year. The "I'm a Mac" ads run for years because they don't need to be too specific – it's a statement of quality. Commercials end with "iPod" and not what number iPod it is. Their consumer products start with "i". It's easy. Each success builds upon the one before it.

Apple spends a long time making sure they're building a foundation in the right place and then they build like crazy, unlike many other companies that change their marketing initiatives and brand constantly.

This amazing foundation building shows in Jim Reekes; it's amazing that Apple hired someone so apparently and remarkably proficient with music and sound design to work on something that could have seemed too mundane and insignificant to computer engineers. This is obviously a man who puts serious thought and work into his craft and earns his paycheque.

Too often these talented sound engineers are under appreciated and overlooked.

let it beeb LOL can't believe I just watch a 15 minutes documentary about a 2 second annoying tone... FUNNY :))

In "Welcome to Macintosh" the interview with Jim is hysterical. He's so caustic and funny that he makes you crack up at the smallest things. Get a few beers into him (like the other interview) and he's a riot. Very "un"Apple.

He makes otherwise boring documentaries very entertaining.

Yes, they did talk over an hour... and the episode of onemorething podcast is on youtube.. the vimeo is the small version

http://www.youtube.com/onemorethingpodcast#p/c/DADEC1E3FA5A8264/0/QkTwNerh1G8

for the full episode!

OMT spoke over a hour with this guy, full interview will be posted later they say.

fake
http://www.applesana.es/foro/41/4741/sonido-arranque-de-mac.html
Stranger-in-moscow.mp3.zip

I can emphasize enough how awesome this guy was in Welcome To Macintosh (which was okay, had some excellent interviews, but otherwise, a a bit of a clunker). Everyone needs to see the documentary just for him. Such a fan of his for life after that.

I was told, and believed that the start up sound was based on the end of the Beatles' song "A Day in the Life" - it sounds identical...