Skip to Content

VeriFone credit card reader gets deal to be in Apple Stores

The Square credit card reader for the iPhone has gotten most of the buzz around here, especially after we saw that impressive demo at Macworld a few weeks ago. But VeriFone's competing reader has been given the green light by Apple itself: the unit has been granted a deal for shelf space. VeriFone will be selling its PAYware Mobile units inside Apple's retail stores coming up as soon as the end of March.

I'm not quite sure what the reasoning is behind this one on Apple's side, as the PAYware service seems to be a little more clunky than the Square solution: you have to pay both an activation fee and a monthly fee on top of the per-payment charge that Square asks for, and the reader itself is much bigger, taking up the iPhone's dock rather than just using the headphone port like Square's. Whatever Apple saw in them, you'll be able to get VeriFone's system right along with an iPhone or iPod touch all at the same time..

No matter which system eventually prevails (if indeed anyone needs to prevail at all -- there's certainly more than one credit card company, so there's no reason why there couldn't be more than one payment system on the iPhone), this does seems like a model that will change a lot of business transactions in all sorts of industries. It'll be interesting to see how the curve takes off once these things are up and running.

The Square credit card reader for the iPhone has gotten most of the buzz around here, especially after we saw that impressive demo at...
 

Add a Comment

*0 / 3000 Character Maximum

39 Comments

Filter by:
Credit Card Deals

i really like this article..i just want to appreciate you for this work..and i would like to read more article on this...I am paying close to $28.00 month for the 4 major credit cards regardless if I applied a charge and no nickle and dime of .25¢ per transaction fee and .25¢ per batch fee... on top of the 2.29% non swipe fee...
Credit Card Deals

May 21 2010 at 9:16 PM Report abuse rate up rate down Reply
Jehnavi

Square uses the headphone jack. Apple probably doesn't want to give backing to something that's probably going to put a lot of strain on the jack. That port is not designed for taking loads. Why isn't the Square reader going through the data port on the bottom like VeriFone's.
http://www.guidetoinvest.net/

April 20 2010 at 7:27 AM Report abuse rate up rate down Reply
brandofthefree.net

I have this PayWare Mobile swiper from Verifone and it works flawlessly. It captures the card in a second and you can also manually enter a transaction if you wish. (buy would want to do that?) This is what so many small businesses like me have been looking for. I'm sure it will do very well in Apple stores.

March 31 2010 at 11:36 AM Report abuse rate up rate down Reply
Abe

Also forgot to mention there may very well be some kind of contractual obligation locking you in for an extended period of time.

http://www.prestigmerchantservices.com

March 23 2010 at 5:20 AM Report abuse rate up rate down Reply
Abe

Being in the merchant service industry for many years I can say I'm not all that impressed with the square other than the fact that it's free which might make it enticing. The actual equipment is flimsy at best. The rates (about 3%) are so lousy you are better off keying it on your iphone with a traditional merchant account. I really don't see much value other than coolness factor.

Credit Card Processing Houston

March 23 2010 at 5:13 AM Report abuse rate up rate down Reply
tom

I think the Square is truly revolutionary in the way that it brings credit card processing to everyone. But everything runs through Square's merchant account, which will be a non-starter for larger businesses with their own merchant accounts.

A business is going to want to negotiate their processing fees and get the best deal they can. In general, many serious retail operations aren't going to want their receipts running through Square's account.

Verifone's product looks like a logical step where you'll get to process through your own Verifone merchant account. I'm also looking forward to Mophie's product and hope that solution will let you hook into any existing merchant account.

But both those are simple evolution. Square is going to be the truly disruptive development, like Paypal, where anyone, anywhere swipe a credit card for a personal transaction between two individuals -- whether it's a classified ad transaction, splitting a dinner, buying something at a swap meet, or whatever.

March 19 2010 at 3:13 PM Report abuse rate up rate down Reply
blogs325

Anyone who's had to swipe cards regularly (esp. if it doesn't work on the first swipe), could tell you the square dongle is a bad idea. If the idea takes off I would be money that square's version 2.0 device will look entirely different and much closer to the other solutions, which, you know ... work.
http://www.prime-targeting.com/credit-card-numbers-generator-luhn-algorithm-credit-card/

March 12 2010 at 12:40 AM Report abuse rate up rate down Reply
beyourself.ggs

I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.
bestAmerican Finance services

March 09 2010 at 3:12 AM Report abuse rate up rate down Reply
Calexifan

I'd totally go for the VeriFone swiper if it didn't require an account with VeriFone itself. (I've already got a decent merchant account.)

Square, on the other hand, seems a bit dodgy to me. I submitted my email address to the form on their website several months ago, and never heard back from them. I tried following up, send messages to their Twitter feed ... nothing. I'm beginning to wonder if they are simply harvesting email addresses.

Mophie is also planning to release a credit card swiper/case for the iPhone. It's called the "Marketplace," and the product page on the Mophie website has the official "Works with iPhone 3Gs" badge.

It also is supposed to be compatible with a number of the credit card apps currently available through the App Store (no Mophie-associated account required.)

No release date has been officially announced, but I asked Mophie about it on Twitter, and they replied that they are hoping for a mid-April release. I've never used any of their cases before, so I don't know how good they are, but the one on the website looks decent.


March 07 2010 at 4:40 AM Report abuse rate up rate down Reply
Josh

I talked to the people at Phoenix something or other, who are/were selling this to businesses. They sent me the pricing and all that fun stuff. Unfortunately, they told me, twice (after confirming), that it doesn't work with an iPod Touch. Something about "the software didn't behave the same way." Which I think is shenanigans, but whatever.

I'd buy it in a heartbeat if it would work with a Touch. I'm not paying for a brand new iPhone, plus a $179 reader, to run credit cards.

March 06 2010 at 11:43 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.