Apple tops Consumer Reports' tech support survey, second place not even close
On Wednesday, Consumer Reports published the results of its latest tech support survey. Apple was on top for both laptops and desktops, well ahead of the company in second place.Consumer Reports asked 7,000 subscribers about their satisfaction with their computer companies across categories like problem solved, phone waits, phone staff and online support. Each answer was issued a point value, with a maximum of 100 points.
Among laptops, Apple scored 86 points. The second place finisher, Lenovo, accumulated up 63 points, for an impressive margin of 23 points. The rest of the leader board includes Toshiba (60 points), Dell (56 points), HP/Compaq (53 points), and Acer/Gateway/eMachines (39 points).
Apple scored even better with desktops, racking up 87 total points and leading the field in all categories. Here the 2nd place competitor was Dell which scored 55 points among the participants, a full 32 points behind.
Of course, fanboys like you and me are convinced of Apple quality. Now we have some good 'ol empirical data to toss at our PC-thumping friends and relatives.
[h/t to cnet & Jim Dalrymple]
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On Wednesday, Consumer Reports published the results of its latest tech support survey. Apple was on top for both laptops and desktops,...
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I no longer take Consumer Reports very seriously because I bought a Honda CRV and not the Toyota Rav two years ago because they was no comparison after a test drive! So I what they say no longer is important to me. But I do own an Apple Macbook Pro and love it. It has never failed me yet in two years. So I have to agree with all those Apple owners out there!
March 11 2010 at 7:55 PM Report abuse Permalink rate up rate down ReplyActually, my first thought from that is that I'm impressed with how high Lenovo is, especially compared to the giants of the industry. In many ways they are relatively new, and yet they are top of the list. I do have to say, I've always gotten excellent service from them. :)
March 11 2010 at 2:02 PM Report abuse Permalink rate up rate down Reply[disregard prior comment; accident!]
Owen... LOL! I both love the survey results and acknowledge your point. However, you have to realize that customer satisfaction has a lot to do -- perhaps EVERYTHING to do -- with how a company treats its customers when something does go wrong.
I say this as a decades-long B2B journalist and the owner of a MacBook that has has higher-than-average needs for repair. Apple has lost money on me by covering even silly things like replacing the entire top-cover assembly because of dirty white plastic (which I later found is easily cleaned using electric cooktop cleaner), and replacing the entire power brick when one of the LEDs on my MagSafe connector going out (despite not affecting power transmission).
So yeah, I love Apple's quality, because the company stands behinds its products very well when things aren't perfect.
Which is exactly what is being measured here. That is the quality of service. It is a very important element in the publics perception of a company.
What is notable in my mind is that these good numbers appear to be obtained after Apple had to tighten up it's standards due to fraud against them. That is an accomplishment in and of itself. Strictly enforcing your policies and keeping consummers happy is not easy.
Dave
Interesting choice.
At first brain-swipe I reflexively thought, "of course, take the MacBook!" But I'd expect the life of the iPad to be easily double that of the 'book.
"An apple loyal customer gets a macbook pro with dead pixels, warped case and 2gig memory instead of the 4gig they ordered, they take the same survey and give apple a 98."
You know, that's pretty much true. I was in a co-worker's room when while checking his email, the "gray shade of death" came up on his Mac, and his response was "I wonder what I did wrong." Given that if this was a PC, he'd be all over how bad windows is, but when the Mac crashes on his end, it's HIS fault; much like the guy who Cheney shot in the face apologize for getting shot.
So I don't know, computers are complicated machines, they sometimes go buggy. Given that Apple controls the software AND the hardware, they better go bad less often. Even though, strangely enough, my boot-camped XP Mac crashes less than my co-worker running straight OSX, for some reason.
a Dell customer gets a laptop that has dead pixels, returns for exchange. They take this survey and blast DELL quality control and rate it 50. An apple loyal customer gets a macbook pro with dead pixels, warped case and 2gig memory instead of the 4gig they ordered, they take the same survey and give apple a 98.
@Owen:
Poppycock.
An 'Apple loyal customer' has paid MORE with the clear expectation of a better experience all-around. I think they'd be MORE likely to 'blast' Apple under the circumstances.
After having spent a good amount of time dealing with customers in an Apple retail store, I would have to agree to VaughnSC on that one.
March 11 2010 at 5:17 PM Report abuse Permalink rate up rate down ReplyThese numbers don't necessarily say what you think they say. There is not enough information. For example, what if people with Apple hardware are more likely than average to subscribe to consumer reports? Without a completely random sample non-random results are more likely.
March 11 2010 at 1:29 PM Report abuse Permalink rate up rate down ReplyIf the scores were based on averages, it shouldn't matter all that much, especially with an N of 7000. I'd guess the only thing that could really skew the results would be if Consumer Reports' readership was comprised of an inordinately high ratio of Apple fanboys compared to the general population. And that would be weird.
March 11 2010 at 5:14 PM Report abuse Permalink rate up rate down Reply"Of course, fanboys like you and me are convinced of Apple quality."
Welp you said it right there buddy. This data means nothing about the quality of the PRODUCT, just of the support.
I won't debate the quality of Apple's products. Regarding tech support though, it's a pretty easy win considering all of the tech world's outsource call centered, filled with folks who barely speak English. And that goes for when you call pretty much any other tech company (not even just manufacturers for desktops/laptops); even down to Sandisk about its memory cards.
Luckily, Apple's smart enough to realize that folks genuinely have a hard time with language/accent barriers, and is smart enough to hire folks without these linguistic issues. Kudos, but again, it doesn't speak about the products themselves.
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